People don’t just want information—they want stories. Stories are what connect us, inspire us, and drive us to take action. Are you telling stories on social media?

Common Marketing Mistake #5 - No captions in videos. Many people watch without sound. Captions make your videos accessible and engaging! ✅ Tip: Add captions to your next video and compare engagement.

Another common marketing mistake: Unclear brand voice. Inconsistency can confuse your audience. Consistent tone builds credibility and trust! ✅ Action Step: Check your last 5 posts—same voice?

Common Marketing Mistake #3 - Sales-only emails turning people away? Balance is key. Include value and insights, not just promos, to keep people engaged! ✅ Action Step: Start with one piece of helpful info in your next email.

Common Marketing Mistake #2 - Are you ignoring comments? Failing to engage costs you followers. Social media is a conversation! ✅ Tip: Dedicate 10 mins daily to replies. Engagement drives growth!

Can’t build a following? Inconsistent posting might be the culprit! Algorithms favor regularity. Stick to a schedule to stay top of mind! ✅ Action Step: Start with a realistic schedule, like weekly posts. Consistency wins!

What marketing mistakes are you making? Maybe none. Maybe a few. This week I'm sharing a few of the most common mistakes I've seen and even made myself. Stay tuned!

Your customer is the hero. Show their journey! Storytelling is powerful, and a “hero’s journey” video format puts your customer’s experience in the spotlight. Empathy, shared experiences, and transformation make this video a must-watch! #videomarketing #videotipsandtricks

Wondering how to handle the “What does it cost?” question? Try video! A cost and pricing video can do wonders for transparency and clarity for your customers, while building trust too. #videomarketingtips #videocontent #videotips

Ever wondered what happens after you fill out that contact form? Let your customers see for themselves! Create a video for your landing page that explains the exact steps customers can expect after filling out a contact form. #videotips #videomarketing #videocontent

Ever thought about using your email signature to make a lasting impression? A bio video in your email signature adds a personal touch to each email communication you send. In the video, briefly cover what you do, why it matters, and something personal about your life outside work

What if you could answer 80% of your customers’ questions before they even ask? Film a video or series of videos breaking down your top 10 most common FAQs that tackle each question. Then combine them into one in-depth video that sales teams can share with prospective customers.

Make it valuable before you make it scalable. #business101

Want to save time and close sales faster? Start by answering customer questions with video. Not only does this help prospective buyers get informed faster, but it also showcases your dedication to providing helpful insights and education. #video #videotips

Fear of commitment or unforeseen issues often keeps people from making a decision. A series of short videos can address these concerns head-on, building transparency and credibility with your business. #videomarketing #videocontent #videotips

Ever felt a hesitant when pitching your services or product? 🤔 Let's tackle that with the power of video! Addressing common client worries—cost, timing, or service reliability—can help them make confident decisions before they even get on a call with you. #video #videocontent

Are you stuck wondering what videos to film? Do you have ideas or info but not sure where to start? Over a series of upcoming posts, I'm going to be sharing many of my favorite videos that we help our clients create. Stay tuned for more! #video #videomarketing #videocontent

What if you turned your one-liner into a “once upon a time-r” and told stories about how your products/services, mission/values impacted people’s lives positively? That’s the sweet spot!

Be transparent with your employer about your online presence. If your workplace supports your personal brand, great! If not, consider finding a more supportive environment. #contentcreationtip

Invest in a recent, professional headshot. It makes a world of difference. Ditch the old graduation photos and AI headshots—people connect with real, current images. #contentcreationtip