The age of cheap growth is over. Retention is now the mainline of survival. CMSWire Contributor Michelle Wicmandy explains how lifecycle messaging, authentic storytelling and clear KPIs can keep loyalty flowing strong. https://t.co/YiVp0PV33s #CustomerExperience #CX #Retention

Why B2B Tech Deals Really Stall — And What Marketers Can Do About It by @ironpaper_inc https://t.co/Ff8E3uelKq #B2BMarketing #TechSales

Reimagine legacy systems without the chaos. One global bank accelerated transformation by layering Ververica’s streaming platform over its mainframe. In just three weeks, they delivered: ⚡ A 90% cut in processing costs (over $1 million saved annually) ⏱ Batch jobs that once

Optimizely is upping the AI game with agent orchestration in Opal. CMSWire EIC Dom Nicastro breaks down how specialized agents and no-code workflows are helping marketers move from hype to business impact. https://t.co/tCEZjakBjS #DigitalExperience #AI #Marketing

Customer care doesn’t have to feel like a chore — it can spark loyalty. By reimagining contact centers as empathetic hubs, brands build trust, even when things go wrong: studies show 75% of consumers forgive mistakes when service wows them. The secret? Empower your agents with

Optimizely Enhances Opal With AI Agent Orchestration Tools by @domnicastro https://t.co/soRhXeCxNa #Optimizely #AI

At Xperience 2025 Genesys turned up the volume on agentic AI across CX—from end-to-end automation and more autonomous copilots to an AI-powered learning hub. CMSWire EIC Dom Nicastro takes us behind the scenes on how CX workflows are getting a major remix.

The UPS Store’s CX Secret: Serve Two Customers, Not One by @domnicastro https://t.co/Xdpj5DVfdl #CustomerExperience #CX

📦 Most people see The UPS Store as a place to ship a package. Sean O'Neal sees it as one of the biggest CX engines in America. In our latest episode of Beyond the Call, Sean, VP of Retail Operations, shares how The UPS Store delivers premium service across 5,400+ locations —

When a logo overhaul feels like a rejection letter to loyal fans, that can’t be a win. Marketers get a real-time lesson in balancing evolution with affection as CMSWire Columnist Pierre DeBois navigates the Cracker Barrel rebrand backlash. https://t.co/SJz3gmxeKc #Branding

AI is reshaping CX but trust and transparency feel like the wildcards in the game. CMSWire EIC Dom Nicastro explores how CX leaders are navigating innovation without losing faith. https://t.co/5fE9gse1Ny #AI #CustomerExperience #Trust

Going global? Don’t let complexity slow you down. Serko scaled fast by pairing Webflow’s agility, HubSpot’s customer insights and N4’s reusable components to launch campaigns in minutes, not months. The result? ⚡ Local precision at global scale ⚡ Data-driven personalization

Digital Experience Analytics Meets AI: Rethinking Operational Reporting https://t.co/0fuN2n56a0 #DigitalExperience #AIAnalytics

Boards need AI readiness, not just ROI checks. CMSWire Contributor Scott Likens explores how CX leaders must align strategy tools and culture so AI transforms from pilot to powerhouse. https://t.co/OUkiuEP9HW #AI #CXLeadership #Boardroom

Being memorable isn’t enough anymore. If your brand isn’t easy to interact with, customers will move on. The new CX imperative: ✨ Remove friction at every touchpoint ✨ Unify data + tools for seamless journeys ✨ Simplify tech without disrupting flow The payoff? Loyal

AI is hijacking inbox display—preview text and even subject lines may soon vanish as Apple, Google and Yahoo lean into AI summaries and deal cards that overwrite brand voice and risk trust and accuracy. CMSWire Contributor Chad S White explores this shift.

Your AI ambitions are only as strong as the foundation you build them on. And here’s the kicker: the wrong CMS could derail your entire strategy. Why? Because AI needs more than data — it needs structured, connected, well-governed content. Without it, you’re left with: ⚠️

Will Google's Antitrust Search Ruling Impact Marketing SEO Strategies? by @domnicastro https://t.co/dFoJBpC1Kt #SEO #Antitrust

Being memorable isn’t enough anymore. If your CX isn’t smart and proactive, users will move on. In this episode of The Digital Experience, Dom Nicastro talks with Zoom’s Global Head of Digital Customer Experience, Jeff Harling, as he shares Zoom’s CX playbook: ✨ Shift from

Forget the vanity of likes and clicks – loyalty is the real growth engine. CMSWire Contributor Brian Riback shows how retention turns one-time buyers into advocates and keeps operations profitable in a post-ZIRP world. https://t.co/eaKG1oeVuD