On hearing ‘Adidas’ your mind may jump to, ‘the brand with the three stripes’ 👕👟🧢 . However, is Adidas the 𝘰𝘯𝘭𝘺 brand with stripes? . Dive into this global dispute between fashion brands Thom Browne and Adidas here 👇 .

The McDonald's Big Mac is known far and wide as the chain’s signature dish 🍔 . But even the biggest brands can find themselves at risk of losing their trade mark if they do not adequately protect it 🚫™️ . 💡 Find out what went wrong for McDonald’s here:.

Colin v Cuthbert: a case to remember 🐛🍰 . We all have our favourites when it comes to brands, but what can we learn from this iconic case? Find out more in the link below 👇 . 🔗

To what extent can the name of a country, like Sweden, actually be a trade mark? 🇸🇪. It's been reported that Sweden is the first country to seek to register its name as a trade mark at the European Union Intellectual Property Office (EUIPO). Read more 👇 .

While some say imitation is the sincerest form of flattery, it can be less than ideal when it comes to your business or brand. Here's how some of the most famous brands in the food and drink industry have protected themselves 🍵🥣 . 🔗

The food and drink sector is a thriving busy marketplace, full of intellectual property 🍔🥫☕ . With so many elements to consider, we’ve produced a guide which covers all you need to know about securing the IP of your product 💡 . Read the guide here 👇.

“In 2022, Coca-Cola’s brand was valued at 97.9 billion U.S. dollars – a long way from its humble beginnings in 1886 in a pharmacy in downtown Atlanta.”. Discover the history of one of the most famous logos, Coca-Cola 🥤💡 .

When you have a great product, everyone wants a piece of the pie 🥧 That’s why protecting your brand is crucial to the success of any product 📈. We've gathered expert tips from a Chartered Trade Mark Attorney to help guide you on your journey 💡.

What happens when ‘copycat’ products go up against the 'real deal'? ™️ . 🛒🛍️ We delve into supermarket dupes, how they can exist alongside original, well-known brands, and if the law does enough to protect businesses 💡 . Read more here 👇.

Rumour has it that one employee of Bass Brewery spent the cold New Year’s Eve of 1875 queuing outside the then Patent Office in a mission to secure the UK's first registered trade mark 🍺 ™️ . Read more about the history of early UK trade marks here 👇.

We often think of names and logos when it comes to IP protection, but did you know distinctive bottle shapes and packaging can also be protected as a trade mark? ®️💡 . Discover the key brands that have registered for non-traditional trade marks 👇.

While energy drink giant, Red Bull claims to 'give you wings', can it prevent other brands from promising the same? 🚀🥃 . Explore the various features that brands have attempted to protect from imitation in a crowded drinks market:.

“Establishing – and adequately protecting – a strong brand early on in your business journey will help attract the investment you need to continue to scale.”. Here are our key steps for building your food and drink business and ensuring it's protected 👇.

Did you know that slogans such as Nestlé’s “Have a Break” or even the sound of the “I’m lovin’ it” McDonald’s jingle can be protected by a non-traditional trade mark? 🍫🍔 . 💡 Understand more here:.

In the coming months, we'll be shining a spotlight on some of the biggest food and drink brands and the important role trade marks have played in protecting their products ®️ . Explore our refreshed content here 👇 .

Have you used TikTok Shop before? 👗👟 . With the platform recently introducing pre-loved luxury goods, find out some of the steps brands take to prove product authenticity:.

The internet can be a home for ideas for flourish, but it can also allow for fakes to thrive. Understand how IP protection can allow online business to stay safe:.

Did you know that the appearance of landmarks can be protected by intellectual property rights?.This helps unique buildings to stay unique - learn about some famous examples:.

For athletes, a strong reputation is key to a successful career within and beyond their sport. High quality IP protection allows personal brands to thrive - we set out how it can work:.

Driven to succeed:.How a strong IP presence can help Formula One drivers to expand their opportunities.