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Committee of Advertising Practice. Responsible for writing and maintaining the UK Ad Codes and providing authoritative advice on the rules and @ASA_UK rulings.

London
Joined June 2012
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@CAP_UK
CAP
6 days
Captain Lee or Captain Sandy? Chef Ben or Chef Rachel? If you're a fan of reality TV show 'Below Deck', don't miss our latest news article. We're not rocking the boat, promise - it's still chock full of advertising advice! #belowdeck
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@CAP_UK
CAP
6 days
The bell has rung - please take your seats and read our latest news article on back-to-school campaigns. Is that gum you're chewing?!
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@CAP_UK
CAP
7 days
Hiiiii beautiful people! How are my besties doing? I've missed you guyssss. *AHEM* Nope, sorry. Let's stop that, and instead, please have a read of our latest influencer advertising article. LIKE, FOLLOW AND SUBSCRIBE! -
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@CAP_UK
CAP
20 days
No matter the shape or size, events usually mean tickets and marketers need to make sure they’ve read the terms and conditions. Here, we've covered the most common issues that catch marketers out when promoting ticket sales.
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@CAP_UK
CAP
20 days
Taking out the bins shouldn’t be a chore and neither should making sure ads don’t mislead about how to dispose of a product or packaging properly. Read on to discover insights into ASA rulings that explore how to get the green light on your claims.
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@CAP_UK
CAP
20 days
Don’t confuse make-up with make believe - build claims on a foundation of evidence. We explore three rulings where ads were left looking a little flaky.
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@CAP_UK
CAP
1 month
Nothing beets compliance, read about our advice for Influencers and Health Professionals on ads for food products.
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@CAP_UK
CAP
1 month
Protecting the vulnerable: read how to target your ads appropriately
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@CAP_UK
CAP
1 month
Read our advice to make sure your ads showing e-scooters and e-bikes comply with the advertising rules
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@CAP_UK
CAP
2 months
Did you know that ads shouldn’t mock people based on their gender identity, or use stereotypes in a way which may demean or ridicule groups or individuals? To help your ads comply with the rules, read our top tips here:
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@CAP_UK
CAP
2 months
The advertising industry is central to the success of the self-regulatory system; as part of that, the ASA and CAP receives valuable support in decision-making from three industry panels. Find out more about the expert Panels here
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@CAP_UK
CAP
2 months
Take Pride in your ads! Avoid causing offence with your diverse ads this Pride Month -
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@CAP_UK
CAP
2 months
Four tips on how to keep your environmental and sustainability claims clean in our latest article -
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@CAP_UK
CAP
2 months
Mind your Age-vertising! Advice on featuring older people in ads, and the findings of our latest research -
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@CAP_UK
CAP
3 months
You don’t need to ask ChatGPT - artificial intelligence (AI) is really popular. Advertisers should keep themselves updated with the rules on using of AI. Read on for our expert advice to ensure your ads don’t need a hard reset.
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@CAP_UK
CAP
3 months
If occasions like the King’s birthday tempt marketers to link their campaigns to members of the Royal Family, they should be mindful of the rules. Read on for key ‘dos’ and ‘don’ts’ when referring to the Royal Family in ads.
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@CAP_UK
CAP
3 months
Atten-shun! Three major military-related rulings to celebrate Trooping the Colour? Yes, sir!.
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@CAP_UK
CAP
3 months
Following Government’s recent announcement that it will introduce new law around the advertising of “less healthy” food and drink products, we've published an update on what that means for our work in developing rules and guidance in this area:
asa.org.uk
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@CAP_UK
CAP
3 months
To help influencers (and those working with them) quickly work out whether content needs to be disclosed as an ad, check out our self-help tool covering the main scenarios around when to label content, as well as links to advice on how to make that clear -
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@CAP_UK
CAP
3 months
Sexual objectification is always problematic in ads, and it’s relatively easy to spot in traditional media such as posters and magazines, but what does this look like in mobile apps and games? #mobilegames #gaming #advertising
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