Guesswork doesn’t build winning ads—data does. C5i Incivus gives marketers creative confidence with predictive insights that show what will resonate before launch. Design smarter, bolder ads:

Too many dashboards. Not enough decisions. C5i Discovery brings AI-powered decision intelligence to every team—turning complex data into clear, actionable insights across channels and roles. Learn more:

Your customers’ digital journeys are full of signals. C5i’s eCommerce Analytics turns those signals into action—revealing friction points, channel performance, and growth opportunities across every touchpoint. Learn More:

Gut feel can spark ideas—but data drives growth. See how leading brands use predictive intelligence to forecast creative performance and scale smarter. Read the full breakdown:

AI investments shouldn’t be a leap of faith. C5i’s AI Impact Model helps leaders predict ROI, prioritize programs, and optimize their AI roadmap—backed by data, not guesswork. Learn more:

Your digital shelf holds the signals—your strategy turns them into action. Learn how PC manufacturers are using C5i Compete to connect shelf insights with business outcomes. Read the roadmap:

Struggling to keep global campaigns aligned? Generative AI can bring the clarity your creative ecosystem needs—consistent, scalable, and tailored for every market. Explore how to unify your campaigns with GenAI:

Dr Chiranjiv Roy, Global Head – Data Sciences & Applied AI Practice at C5i, received the Visionary Data & AI Leader Award for his pioneering work in advancing applied and generative AI at enterprise scale at the BW Businessworld Chief Data & AI Officers Awards 2025.

A/B testing tells you what worked—after it’s too late. C5i Incivus uses GenAI to predict what will work before launch, saving time, spend, and impact. Explore the future of ad optimization:

For firms, influence goes beyond the product page. C5i Compete helps brands use data to control how they’re seen, compared, and chosen across the digital shelf. Discover how visibility drives trust:

The digital shelf is where brands win or lose. C5i Compete gives you the real-time insights to outsmart competitors—on pricing, visibility, and performance. Here’s how top brands gain the edge:

Speed or accuracy? With traditional ad testing, you usually have to choose. C5i Incivus uses GenAI to deliver both—fast results and data you can trust. See how it works:

Your pricing can make or break a sale. Learn how C5i Compete uses AI and real-time insights to help brands price smarter, perform stronger, and grow faster. Read the full story:

Innovation never stops. C5i Enterprise AI drives continuous transformation through cutting-edge tech & workforce reskilling.

Built on Databricks. Validated. Trusted. C5i Marketing Data Cloud combines scalability, flexibility & AI for competitive marketing advantage. Learn more:

Global scale. Local precision. C5i Compete covers 30+ categories, 30 countries, 16 languages—turning insights into competitive advantage. Explore:

50% faster time-to-decision. PriceSense™ combines automation + AI to deliver accurate, cost-efficient pricing intelligence. Learn more:

Always-on. AI-powered. Actionable. Demand Drivers™ transforms MMM into a continuous ROI engine. Learn more:

Test. Learn. Optimize. C5i SynTest™ transforms experimentation into a continuous business advantage. Learn more:

Better data. Better experience. C5i HR Analytics personalizes programs to employee needs—creating a healthier, happier workplace. Learn more: