Akshay Ram
@ByAkshayRam
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Product @ Adobe | @syracuseu 🍊| Branding, Creative Strategy, Tech, Sports | prev: @bleacherreport • @cusefootball | views are my own
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Want to see what goes on BTS in the college football recruiting world during the NFL Draft?
Back in 2020,
@BillionBus
and I put together this personalized design for every recruit. Tailored to have the jersey and hat of their favorite NFL teams.
Here's what went into bringing…
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@BleacherReport
credit to the designer that decided to keep the green dyed hair on Smart.
It was in dedication to his late mother who like the color green 🙏🏽
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This shot looks like it came straight out of a movie 🤯
Incredible color grading!
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Ever wonder how I add this 'glow effect' to my designs?
Here's the secret: I actually stole this from Premiere and replicated it as a Photoshop effect!
"The Dream Look"
➡️ Here's how you can create it yourself:
- Duplicate the layer
- Convert the new layer into a…
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For all my designers, using Actions in
@Photoshop
are a great way to automate repetitive tasks.
Here’s how you can create the Glass Blur Effect with Smart Filters to add depth and contrast to your creations!
Using one-click, apply this awesome effect to any graphic! 🤩
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Here’s a GAME-CHANGER for all my social and brand designers setting up Photoshop Templates!
WHAT IF you could edit text on multiple artboards (like score templates) using one controller… 🤔
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Here’s a GAME-CHANGING HACK for all my social and marketing designers building text in Photoshop!
WHAT IF you could save and re-use ‘Text Templates’ in your CC Libraries? Give your brand some text variations by using this simple trick! 🤯
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What
@gageduchon
has done with the
@celtics
is nothing short of incredible.
One of the hardest things to do is find you brand voice and tone through content.
How would you describe the Celtics’ social style? ⬇️
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If you are a graphic designer who likes using Smart Objects in Photoshop, you’re gonna like this GAME-CHANGER!
WHAT IF you could update contents in a Smart Object, without opening the file, for your social templates... 🤯
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One of the hidden secrets to adding final details to designs:
•Create new layer + fill with 50% gray
•Convert layer into a Smart Object
•Filter → Filter Gallery
•Select 'Grain'
•Set Intensity at 50
•Set Contrast at 45
•Grain Type = Soft
The 70s Film Grain 🎞️
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How to Save Photoshop Templates in Libraries! 💡
Many people use Libraries to share smaller sets of assets. Here is one way your social teams can store PSDs that are consistently used, WITHOUT overwriting the original file ⬇️
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Want to talk about innovation?
Super impressed with the content the
@celtics
have been delivering to us this season!
Continuing to push the boundaries for visual storytelling, especially coming from a legacy brand like this! 🔥
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How I create my shadows:
Most designers know how to add drop shadows to their graphics, but did you know these two steps can make them look more realistic?
• Adjust angle and distance by dragging mouse on canvas
• Stacking multiple drop shadows styles with “+”
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Most designers ignore the Curves panel or use it incorrectly.
I’ll admit, I was once that designer too.
➡️ These are two ways I changed the way I use Curves adjustments:
• Use Arrow Keys to edit points on the graph instead of manually dragging out points.
• Use the…
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Creating shadows using Blending Options is cool, but...
WHAT IF you could customize your own shadows for text in your graphics using the blur gallery? 🤔
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I’ve noticed more designers trying this alternative shadow style recently, including Marvel with their newest TV specials…
So I decided to try recreating this effect myself, with just the click of one Action button! 👉🏽
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📌 'Glitch Effect' Style Pack
Excited to release my updated public library with layer elements to use in all your designs!
You can transform your designs using this incredible color trick with ONE CLICK! Want to give it a try?
Grab yours here ⤵️
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Gary Trent Jr. "Light Mode + Dark Mode" 💡
Part II of the graphic exercise series! Having a lot of fun doing these simple, product-inspired graphics!
You can try re-creating the graphic yourself using the
#CreativeCloudLibraries
link below! ⬇️
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Designers mentioned that halftone patterns are the most versatile when creating graphics.
So WHAT IF you could create YOUR OWN halftone effect from any image to use in your Photoshop compositions? 🧐
Here's a trick to help you build a collection of custom halftone patterns:
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I’ve noticed more designers try this alternative shadow style recently…
So I decided to update my Photoshop action to work for both text and graphics. Who wants it? 🤔
Reply with ‘GAME-CHANGER’ and I’ll share the download link! 👉
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Here’s a GAME-CHANGER for all my social and brand designers setting up Photoshop templates this summer!
WHAT IF you could edit text on multiple artboards using a single control panel… 🤔
Here's how I set up my score templates:
1️⃣ Create a Photoshop file with multiple…
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After graduation, I am thrilled to FINALLY share that I will be joining
@Adobe
full-time as a Product Manager for
@CreativeCloud
Libraries! I can’t wait to continue pushing opportunities for the creator economy at the intersection of digital media + tech.
#AdobeLife
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Want to see how I used to create 100s of personalized graphics in SECONDS? 👇
*incoming timelapse*
Using this batch automation workflow, I was able to customize this NCAA Football graphic for recruits by easily changing:
• Name
• Jersey #
• Skin Tone
What's crazy?
College…
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Putting together a use case guide and setup demo for those interested in learning how to set up your PSDs to quickly change out these smart objects.
Like, RT, and comment "😱" in the tweet below if you'd like early access. I'll message it over to you!
If you are a graphic designer who likes using Smart Objects in Photoshop, you’re gonna like this GAME-CHANGER!
WHAT IF you could update contents in a Smart Object, without opening the file, for your social templates... 🤯
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With college sports crossover season underway, here is something creatives may want to consider adding to your graphic templates as you head into conference play:
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Imagine telling your leadership that the creative team generated 10.8M sets of eyes on ONE POST in under 12 hours…
Social matters.
Don’t just say your brand has the power to influence internationally, prove it!
Oh and btw, this video is now at 12 MILLION VIEWS. 😎
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Here’s a HACK for all my social and marketing designers editing multiple artboards!
Ever wondered what the ‘Link Layers’ menu option does? What if you could control the position of multiple artboards groups at once? 🤔
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Imagine this...
WHAT IF all you needed was 1 Photoshop template and 1 artboard to make graphic variations for a whole season? 🤯
All it takes is ONE CLICK to switch and export the variations. This trick is fun!
Check it out 👇
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Just look at this from the
@Chiefs
! 🤩
This is officially my favorite in-game motion package this year!
Really love the vector based style, especially the faces of the players!!
Incredible job by the team behind this 🙌🏽
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After watching the NFL Draft all weekend, tried to see how quickly I could re-create the ESPN graphics package only using Actions and Library elements.
The Path Shadow effect seemed to be very common this year...
Here's how I did it:
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Your morning reminder that creating .PSDT files can be your best friend for collaboration! 🤗
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Reason why I like this series from
@uscfb
:
Most teams capture media day content for every player on the team, and generally, only 25-30% of those selects see the light on social.
Graphics like these drive visibility and preseason familiarity.
Well done
@harrison_cho7
👏
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I've seen this trend recently where designers are using this spiral circle pattern in their templates...
So I decided to re-create this style into a Photoshop action! ONE CLICK 🖱️
Should I make this available for download?
RT if you'd be interested! 👀
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If I was still working in sports, here's how I'd be setting up my weekly templated graphics using ONE-CLICK ⤵️
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Now this is what you call innovation 🔥
@STNDigital
DELIVERED with this Caitlyn Clark piece for the Indiana Fever!
This is the kind of creative investment we need to continue seeing in the WNBA
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Start off your week learning this under-utilized DESIGN TRICK!
Ever wonder how you can QUICKLY space out multiple shapes or text evenly?
Here’s how you can use the ‘Distribute Horizontally’ or ‘Distribute Vertically’ to do just that! ⤵️
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Building out your next design templates for Draft Season?
What if... you could change the text and team logos, WITHOUT editing the canvas or layer panel? 👀🤔
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Learning this changed the way I approached graphic design and photo editing forever:
S-Curves.
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Here’s my first time EVER showing off my jersey swap process 👀
*incoming timelapse*
One of my favorite projects I did revealing the City Edition uniforms w/
@AndreMRobinson
for the
@LAClippers
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The best brands know what it takes to stand out! ☘️🤩
Take a look at these designs: 3 different variations of the same foundation and brand style, screaming
@NDFootball
before digging into the details.
@savagelife_19
and
@Spitzdesigns
putting together a visual masterclass here!
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Moments like this are why I will ALWAYS appreciate my time working in college football…
@KelxJones
was the first ever recruit I did a OV photoshoot for when I took over at ‘Cuse 🍊
5 years later, I get to take it all in as a fan at the NFL level and experience this 👇
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The feature you didn't know existed in Photoshop, Layer Comps 👀
Here's a walkthrough that will show you how to set up your PSDs to quickly switch document state contents inside a Smart Object:
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Introducing my new design series, "Light Mode + Dark Mode" 💡
Inspired by elements in product design, I wanted to build a series of graphics from simple design exercises!
The best part? You can try these designs with the same assets using this library ➡️
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Steph Curry • Portrait Resume 🌉
Nothing better than some weekend design therapy and trying new concepts!
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To my 12 year old self: keep working hard, keep believing in yourself, and don’t ever stop dreaming. Never take any opportunity for granted and be grateful to the people that help you pave the way.
Because one day, that dream that you thought was out of reach — will come true ✨
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Preview into a side project I’ve been working on recently 👀
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If anyone tells you investing in social won’t drive revenue in sports, show them this recap 🤩
Only your team can deliver a story and compliment it with video angles like this.
And get
@Gatorade
to pay the bills 💸
👏
@AlabamaFTBL
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My first full year outside of sports and I can say…
Sometimes taking on new challenges help you appreciate your last ones. Really glad I was able to fall back in love with the process and the small details to designing as a hobby this year.
To more years of growth ahead 🥂
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Quick Tip 🧠
Here is how you can auto-generate a CC Library from any project in
@Photoshop
with a single button!
Just select “New Library from Document” in the panel
This is a great way to stay consistent and save your core set of brand assets to share with your design team!
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For the next 4+ weeks, I want to try something new...
Road to Kickoff - 2023 Creative Crash Course
I'll be frequently sharing some demos, tips + tricks, and past lessons that will help you and your team optimize your workflows heading into the new season!
Content will be…
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They say “Practice what you preach”, so…
Donovan Mitchell - All Star Promo⭐️
Yes, every part of this design was made using ONLY assets I could store in my Libraries! 🙌🏽
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Teams will try hard to replicate this camera angle…
But
@AtlantaFalcons
continue to dominant and one up themselves each time! This time with the slow mo 👀
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This may be my new favorite in-game motion package so far 🤯
Nebraska has been on a roll with the content the last 24 hours 👀
@HuskerFootball
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Dame ⌚️™️
No better feeling than shaking off an extended creative block with some new designs using the new long shadow trick!
Dark or Color Mode? 🤔
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Pro Tip: Saving cutouts into a library will be your best friend this season!
Easily reuse and share cutouts from your media day shoots with your team, while maintaining the layer mask and smart filters!
Here's how you do it:
1. Convert your studio image into a Smart Object
2.…
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With the start of the college basketball season yesterday, I noticed more teams going for this Glass Blur effect in their brand styles.
Something you can easily add into your design toolbox!
Here's how I quickly created this Glass Blur effect for my templated designs 👇
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📌 GLITCH EFFECT STYLE PACK
Excited to finally release my new public library with layer elements you can use in all your designs!
⬇️
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Custom Filters for Layer Visibility in Photoshop 💡
Here are 3️⃣ ways your social media team can simplify the layers you would like to have visible in a Photoshop template, using controls in the Layers panel!
#tutorial
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me: spends hours working on a complex design...
marketing: "can we get the PSD for this?"
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Working in the sports creative industry is interesting…
You can’t attend a class that teaches everything you need know to be successful.
Most of us don’t even go to school to pursue a career as a ‘creative’.
All it takes is one person to give you an opportunity.
This is…
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You may want to turn on those notifications for tomorrow 🤫
Dropping something I've been working on for months.
If you've previously downloaded a pack, check your email 😄. You may be one of the select few that received early access...
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March Madness is here, college sports designers, and a logo library will be your best friend!
📌 Here’s a trick to update all the opponent logos on canvas using your Library
Spend less time editing artboards and auto populate with ONE-CLICK ⤵️
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11.3M Views in over 12 hours... 🤯
If your leadership ever questions you on how social is driving revenue and attention to your brand, show them this tweet.
This is your reason. This is why you do what you do.
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I heard it was
#PortfolioDay
and I wanted to join in on the fun!
Highlights from the last 365 days!
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Colors in the first frame can make or break the performance on your videos.
Don’t believe me? Watch this recap from
@OU_Football
‘s production team 👏
In a world of tireless scrolling online, you’re fighting for your fan’s attention.
Make it count.
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Building systems around your design identity can be the difference between spending 10 minutes and 10 hours ⏲️
The best part about exploring your visual direction is pulling inspiration and experimenting with simple elements that can evolve into scalable design assets. ⤵️
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🔥 Photoshop Halftone Action Pack!
Excited to drop my new "Halftone Effect" Photoshop Action set! Want to add some retro cool to your designs? Fully customizable with 5 different actions!
Download yours and start creating here ⤵️
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Switching out the logos for your matchup graphics today?
If you originally placed the logo from a library, you can replace all iterations across all artboards with this ONE-CLICK 👇
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When I get bored, I spend my free time organizing my colors and logos just for fun 🤷♂️
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#1
Rule for all Creatives:
Make sure to “test the lighting” before everyone else gets their pictures. I’m not alone here right? 🤣
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Here’s a GAME-CHANGING HACK for all my social and marketing designers building text lockups in Photoshop!
WHAT IF you could reuse and share ‘Text Templates’ using your CC Libraries? Give your brand some text variations by using this simple trick! 🤯
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Don’t think you can get a better angle of a poster dunk than this! 😳
Well done,
@BrooklynNets
!
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9 years ago, I opened Photoshop for the first time, never imagining the journey this hobby would take me.
In May, I'm super excited to accept an offer from
@Adobe
and join the
@creativecloud
family as a Summer MBA Product Management Intern!
And it all started with one tweet
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🍊 'Cuse fans will love this gem:
When I was originally a freshman intern, my task was to make 'Happy Birthday' graphics for recruits.
Coincidentally, the first ever graphic I created was for
@fadil_diggs
😎
Lesson? Always treat our recruits right, cause you never know when…
BREAKING: Texas A&M DL transfer Fadil Diggs (
@fadil_diggs
) has committed to Syracuse. A huge addition to the Orange's defensive line. Details ⬇️
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Ever wonder how to quickly create batches of handwritten signatures as vectors in minutes? 🤯
It’s Media Week season for NFL and college sports and the LAST thing you have time for is scanning individual signatures into your computer
Here’s how I do it:
1️⃣ Download the Adobe…
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DeMar DeRozan "Light Mode + Dark Mode" 💡
Part III of the graphic exercise series! Which version is your favorite?
You can try re-creating the graphic yourself using the
#CreativeCloudLibraries
link below! ⬇️
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Ja Morant "Light Mode + Dark Mode" 💡
Inspired by my favorite Nike sneaker campaign, here is part IV of the graphic exercise series!
Want to try recreating these designs yourself? Use the
#CreativeCloudLibraries
link below! ⤵️
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Here’s a creative team I’ll be paying close attention to this season 👀
I’ve always said one of my favorite parts about “__ Days to Tip-off” is seeing teams do early explorations of their brand!
@RealTCutt
and the Nets showed off here!
Excited to see the rest of the package!
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🔥VISUAL IDENTITY BREAKDOWN🔥
The best part about putting together a creative direction is seeing how simple elements can evolve into scalable design assets.
Here's a sticker sheet highlighting all the main elements that composed last year's 🍊 visual identity:
Behind the Design Story:
Last year’s 🍊 visual identity was inspired by my exposure to the world of screen design and minimalism in component creation. There’s so much to learn by exploring different styles of design.
Will share a breakdown of the different components soon!
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My favorite part about National Signing Day is seeing how teams approach social packaging.
@BYUfootball
absolutely nailed it here!
- Welcome Graphic
- OV Intro Clip
- Signed Motion Graphic
- Coach’s Perspective (linked to site)
Keeping it balanced and delivering on what fans…
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I think 'Path Blur' is officially my brand new effect in Photoshop...
These results are incredible, especially with Smart Objects!
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Want to see how some creative teams are preparing for the NFL Draft this week?
Here's an updated demo on how I would set my templates up if I still worked in CFB! ⤵️
NOTE: It's quick and easy and leverages all three of Layer Comps, Relinking, and Variables!
---
• Add a…
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WHAT IF there was a way to switch out the image without redoing the effect? 💡
TIP: This is why you should ALWAYS try incorporating smart objects into your design workflow. Great way to templatize multiple iterations of a graphic in one file!
For all my designers, using Actions in
@Photoshop
are a great way to automate repetitive tasks.
Here’s how you can create the Glass Blur Effect with Smart Filters to add depth and contrast to your creations!
Using one-click, apply this awesome effect to any graphic! 🤩
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When I worked in sports, here's ONE way I set up weekly template graphics using the one Photoshop feature you haven't heard of:
Layer Comps 💡
Layer Comps have always been useful for storyboarding and document states.
Using the power of Smart Objects + Layer Comps, I was able…
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Been incredibly impressed with this social + creative crew all season!
It’s clear that fresh perspective, young energy, and buy-in can elevate any brand, including one with rich history like the
@celtics
☘️
Turn your sound up for this one 🔊
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It’s Draft Week!
Here’s your reminder to make sure you’re not working harder than you need to get all those templates ready!
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Graveyard Edition 🏴☠️:
Although rumored heavily, Russell Westbrook will not be joining Jimmy Butler in Miami. But this didn’t stop my from posting one of my favorite swaps this summer 🙌🏽. ZOOM for details 👀
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Great question!
Good Headline Pro Comp Black Italic – from Adobe Fonts
If you ever wanted to find a font from an image, you can use the new Type capture tool to quickly search for similar fonts! And, you can add the character style for it directly into a Library! 😉
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One of my favorite NFL Draft
design concepts coming out of Day 1!
@DevCarvajal
turned it up with this cool paper ripped style.
Most people will approach this with just a jersey swap. Really like what Devin did here to introduce the “transition”
Creative & Innovative 👏
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The first 5 seconds of this felt like it was out of an Apple commercial 👀
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I hope creative teams are paying attention to premium content like this from
@oregonfootball
You have a competitive advantage that no other media outlet can replicate:
The opportunity to share & own the story that’s rooted deeper than the surface level!
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The 2⃣ Camera Raw tricks you didn’t know about:
- Holding down SHIFT + double-clicking an adjustment slider will "Auto" set adjustment point
- Holding down ALT/OPTION while adjusting slider will iso-preview the result on the canvas
GAME-CHANGERS for detailed photo editing!
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Hope folks are paying attention to what
@ZWool218
and the squad is doing across Air Forces' athletics social accounts 🛫
4 different sports, and maintain the most consistent branding I have seen this year!
Showing how important it is to create balance in visual identities. 👏
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