butan_official
@Butan_Official
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South African premium streetwear brand inspired by African narratives | It's Not A Garment, It's A Piece Of Art
South Africa
Joined October 2010
A month ago feels like yesterday 🎤💥 When Hip Hop was THE superstar — from the streets to the stage. The drip. The beats. The culture. The power. 🎬 Watch the #Butan x #BTTC2025 Aftermovie — where streetwear stays legendary. #HipHopLivesHere #PowerInNumbers
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🚨 GIVEAWAY: BUTAN x BACK TO THE CITY 🎶 How ?? BUY: 🧢 + 👕 = 1 FREE #BTTC ticket 🎟️ Already got 1? Get 50% OFF online drip OR BUY: 🧥 + 👕 + 🧢 = DOUBLE tickets! From TODAY (24 Sept) → 10 Oct Don’t miss out — secure your spot in the culture. #ButanWear #BTTC2025 #lupefiasco
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Videographer @downtownthabz Styling @khekhe_or_cakes Models @espiquet @_unxlesam @nomfundo.yekani @liino444 Production @m_buyi_m
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From Jozi rooftops to Brooklyn blocks, from Soweto's corners to the concrete heat of L.A., we honour the global code: boom bap beats, oversized fits, and revolutionary swagger. This is where style was protest, and fashion was survival. Protect ya culture. Rock ya story.
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This drop? It’s cold like cassette tape static. 🥶🖤 Butan A/W25 is a stitched cipher — crafted in the rhythm of 90s hip hop and born from the raw DNA of the streets.
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"Before the bars, there were the drums. The heartbeat of Africa moved through villages, rituals, and resistance — long before it hit turntables in the Bronx. That rhythm shaped the breakbeat. That pulse birthed the cypher. Hip hop didn’t just grow — it returned home.
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🌌 Glow-in-the-dark Space Range Voyager Hoodie: Because the streets shine long after the lights go out. Inspired by kwaito, boom bap, and the culture that raised us. This isn’t just fashion. It’s a movement wrapped in cotton
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🛰️ The Afronaut Tee: For those rewriting the future in African ink. 😷 White Noise Tee: Featuring the iconic Aluta mask — silence is not an option. 🖤 Africa Unite Hoodie: A call to connection, across borders and beats. .
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From Jozi cyphers to Cape Town cassettes — the 90s weren’t just a sound, they were a code. 🎤💽 Butan’s A/W25 drop taps into that golden era, where streetwear was rebellion, and hip hop was gospel.
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Speaking. Styling. Shifting the culture in her own way. #heedthecall #women #music #hiphop #queens #heritage #fashion #culture #style #streetwear #streetculture #streetstyle #streetfashion #africanfashion #africanculture
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From Godessa’s sharp verses to Queen Latifah’s crown to Lauryn’s truth, they carved out space and stood tall in it. She had a voice that cut through noise. A look that made statements. A presence that moved the streets. She wasn’t on the sidelines — she was in it.
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"She didn’t just follow the rhythm — she spoke through it. 🎤👑 In the 90s, women had a powerful presence in hip hop — not just in the music, but in the message and the style.
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The Aluta Continua slogan reminds us: the struggle lives on, and so does the spirit. ✊🏽 Laced with Adinkra symbols for strength, wisdom, and unity — this isn’t just a hoodie. It’s resistance, resilience, and remembrance in wearable form.
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A piece that holds power, built to move with purpose wherever you go. 🖤 On the back, a bold Zulu shield stands tall — a symbol of protection, heritage, and defiance.
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3D Butan logo front and centre. Pan-African colours stitched in with purpose: ❤️ Blood that unites 🖤 The people 💚 The land This isn’t just a cap. It’s a crown with a cause.
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"“I represent excellence…” — Amu (1998) Back when bars mattered and pride was worn loud, Amu dropped gems that hit home. The Aluta Block Letters Snapback carries that same weight. 🧢🔥
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An alien face meets ancestral mask. Glow-in-the-dark details. Afrofuturist soul. A reminder that Africa’s roots don’t stop at the soil — they stretch into the stars. Tradition. Imagination. Legacy — aligned. #heedthecall #AlutaContinua #winter2025 #hiphop #streetstyle #heritage
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"Me and you, your mama and your cousin too… OutKast said it best. *Elevators* wasn’t just a song — it was a portal. A reminder that we’ve always been *bigger than earthbound limits*. 🌍✨ The *Afronaut Tee* carries that same vision:
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Hillbrow to The Bronx — where concrete dreams are built brick by brick. 🏙️✨ Inspired by 90s rap royalty. The World Is Yours. #heedthecall #AlutaContinua #winter2025 #hiphop #streetstyle #fyp
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