Business of Apps
@BusinessofApps
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App Industry Insights - get the latest app business news, downloads, webinars and data
London
Joined August 2013
Business of Apps is the leading B2B media and information platform for the global app industry.
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The health and fitness app industry grew by 14.1% in 2024, with revenues increasing to over $5 billion. In the 2025 edition, we cover financials, usage, installs, market share, demographics and benchmarks. Check it out here:
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Alper Taner, Head of Performance Marketing & Independent App Growth Consultant. More on Alper 👇. #appleaders
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Lenny Rabin, CEO at @Brownbootsinc and GOKART. More on Lenny 👇. #appleaders #leadership #success #apps #mobile
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Melanya Laz, Head of Growth at Elevatix. More on Melanya 👇. #appleaders #leadership #success #apps #mobile
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Crystal Bai, Marketing Director at @social_peta. More on Crystal 👇. #appleaders #leadership #success #apps
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Léa Samrani, VP of Product at @Passion_io. More on Léa 👇. #appleaders #leadership #success #apps #mobile
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Robert Kramer, Executive Vice President at Appnomix. More on Rob 👇. #appleaders #leadership #success #apps
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Beyond performance marketing for CTV: Streaming big opportunities for mobile apps: via @RevX_Platform
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Understanding the Play Store algorithm: Challenges and best practices for ASO success: via @consultmyapp
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Pascal Priso, Performance Marketing Manager at @Babbel. More on Pascal 👇. #appleaders #leadership #success #apps
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎. We are excited to include Jon Genovard, CRM Manager at @ShareTheMealorg. More on Jon 👇. #appleaders #leadership #success #apps #mobile
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Our report is packed full of statistics on the app industry, with over 180 charts and 3000 data points. Want to get a better insight on the industry? Get your copy here: .
businessofapps.com
The App Data Report provides app insights, data and statistics on users, revenues, downloads and usage for the app industry.
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The 2025 edition of the App Data report is available to purchase. Some of the highlights:. 💪25% increase in consumer spending on apps.📱137 billion apps and games were downloaded.💸TikTok was the top grossing and most downloaded app in 2024.🎮Roblox was the most downloaded game.
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