Brett Swensen
@BrettSwensen
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Husband & Dad to 3 | God | Sports | EVP of Marketing @ | Former @purple | Advisor
Utah
Joined October 2013
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Pinned Tweet
So stoked for the grand opening of our first
@wearkizik
store. People were camped out at 6 AM to be first in line. Big moves happening!
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I think this got lost in the mail originally, but we're stoked to finally have it
@Shopify
! Crazy to see this number etched in and even crazier this actually happened almost 8 months ago! We'll be ready for the 2 million order mark momento soon! 👀
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We just passed 2 million pairs sold at Kizik. We don’t brag about our growth on social much, but we’re cranking.
Carry on.
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When your wife decides she wants you to win the Valentines box competition at work and goes all in on your childhood dream to play for the
@utahjazz
- Yes, that’s a hand painted popsicle floor and my face on
@Joeingles7
body.
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They're real and they're spectacular! 🤯
After 2 long years, we finally launched the Juno this morning and they're almost all sold out! Let's goooo!!
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Pretty cool to see
@wearkizik
in the
@MrBeast
x
@shopify
Shop app collab. Than for highlighting us Shopify. We have some Kiziks waiting for you Jimmy!
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Brand vs Direct Response.
We've been building
@wearkizik
on the backs of a branded DR approach for the last 2 1/2 years and the data backs it up. Below shows Kizik vs two well known shoe brands both with a 7 year head start and both valued at more than a billion $. 👀
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Ended up doing 90% of Black Friday today. 🤌🔥 - would have beat it if we didn’t run out of inventory. Good learning for next year.
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Just spent $160k on direct mail for the next 3 weeks… AMA
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We have liftoff! 🚀
Say hello to the Mars Roamer. What an epic launch video by the creative team at
@wearkizik
.
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Happy National S'mores Day! 🔥 🏕
The secret is out, The Kizik x Jet-Puffed collab is officially live! This was over a year in the making and we couldn't be more excited to finally see it in the wild!
Who should we collab with next? 👀
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Half my job as a parent is turning off things that are left on.
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Welp, we oversold our snowboot today. I've had this happen several times at various companies and had to manage damage control. Any suggestions that I haven't thought of before on how to message customers before offering a refund?
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Any other families getting destroyed with sicknesses right now? Feels like a big time spike in stuff going around. We’ve had strep, influenza B, and I somehow got shingles just in the last 2 weeks. What is happening…
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Anyone running lead ads on Facebook for ecomm? The quality of emails seems to be so so to crappy? Any suggestions on what's working to drive higher quality emails?
@herrmanndigital
- you doing any of this?
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Welp... we're back. Say hello to the Toronto! The first ever hands-free Chelsea boot. If you missed out on the Juno, here's your chance at redemption. No guarantee these make it through the week.
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What an honor! Super humbled to even be nominated, let alone named one of
@UtahBusiness
40 under 40.
Thanks to the
@wearkizik
team for the nomination and all my former crew at @
@Purple
. I wouldn't be on the career path I am today without all of those extremely talented people.
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What an amazing experience at
#MPEIS
! It was a pleasure to rub shoulders with some of the greats in the
#emailmarketing
industry. Special thanks to
@MediaPost
for having me out. Looking forward to the next one!
@LifeOnPurple
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Pumped to announce we’ve officially launched in
@Nordstrom
You can find
@wearkizik
at the following Nordstrom locations and more to follow!
📍 Sea-Tac | Alderwood
📍 Portland | Washington Square
📍 Chicago | Oakbrook Center
📍 Phoenix | Fashion Square
📍 Sacramento | Galleria
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Note to my younger self and those looking for career growth:
Become a subject matter expert and specialize in a skill. For me, that was marketing automation and email. I became the very best at it and knew it inside and out.
BUT...
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Coming soon! 👀
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What drove this massive growth for Kizik? Instead of focusing solely on a DR creative strategy, we obsess over our creative process to ensure it drives revenue from our DR efforts today while building overall brand awareness and sustainable growth.
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Trust your gut and move forward.
Hire people who have good intuition.
Win.
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Loved this email yesterday from the
@wearkizik
team! It’s ok to have some personality from your brand! Hopefully we offended both sides equally.
@klaviyo
let’s get this one spotlighted.
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@kdlafrance
#3
Just because you can send it, doesn’t mean you should. “Keep sending till people are annoyed” is something that happens all too often right now. I promise people are annoyed quicker than your metrics show.
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Thanks for an amazing event
@UtahBusiness
! Honored to be part of a great group of amazing people.
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Looking for a
@Shopify
app developer to help with some inventory needs. Any recommendations?
#dtctwitter
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This process is a shift in mindset from how most brands and agencies view DTC advertising, but we're not afraid to pave our own path!
I believe brands that figure out how to do both are the ones poised to succeed in 2022 and weather the storms happening in digital advertising.
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Your biggest sale of the year is 2 days before the BFCM… I think not!
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Let’s gooo! 🚀
Kizik Kids will be here August 2, and we're going big with a giveaway🎉 🎉
Be one of 10 lucky winners, and get FIVE FREE PAIRS of Kizik Kids over the course of the upcoming school year! Enter our Back-to-School Giveaway here:
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Looking to talk to some experts in CRO. DTC Twitter, who do you recommend?
@herrmanndigital
@couuor
@MehtabKarta
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Looking for a killer Ecomm Web Developer for
@HandsFreeLabs
/
@wearkizik
to come join our growing team. We're doing big things and this is the perfect time join and leave your mark. Send me a message or tag someone you know!
(BTW this shoe dropped just now for those that asked)
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You've been lied to.
Big shoelace has kept this quiet for too long, but the knot is coming undone and it's time for the truth to finally come out.
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Love the reaction of people trying hands-free shoes for the fist time! How do you think this will perform on FB? 👋🆓
Who is up for a challenge? How about a Kizik hands-free challenge?
No hands. No bending over. No twisting your foot. Can your current shoes do that?
#wearKIZIK
#handsfreeshoes
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Great
@wearkizik
spot today on the Today show. Saw a nice bump in $$ too. Love me some PR when it hits!
7 trendy Valentine’s Day gifts with the best reviews
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Brands spending over $10k/day on Tiktok. How quickly are you seeing winning content hit a wall and need to be switched out? I've heard a lot about how quickly content dies right now. Curious about what reality looks like for others.
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Welp, we already got our first college athlete reaching out for a sponsorship opportunity. Let the games begin!
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What's the best way to measure customer lifecycle for a high growth DTC company. All of the out of the box tools/reports seemed skewed by high % of new customer growth.
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Let’s gooooo!
2022 Advertising Finalists - Verified by Best Company
•
@thedirtydough
•
@TraegerGrills
•
@wearkizik
Congratulations… See you at the Silicon Slopes Hall Of Fame & Awards Gala!
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Pumped for this. Utah has a thriving DTC community and overall a ton of powerhouse businesses. Proud to have Matthew repping Utah and be able to contribute in a small way. Get your tickets!
Can't keep this under wraps any longer, so here goes...
My ecom community Commerce Catalyst is hosting a full day conference on September 6th in Utah!
If you're doing ecom in Utah, or want to come visit, we've got some amazing speakers. I don't know all their twitter handles
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Really enjoyed talking to
@jdcrouse
and the folks at
@unificdotcom
about e-commerce strategy &
@LifeOnPurple
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Is anyone using
@loom
for their business to augment meetings? Are you paying for every member of the team of some combo of paid vs free?
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So pumped for this!
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Is anyone on DTC twitter doing a membership (Loyalty/Ambassador) program?
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Anyone going to
@CES
this week?
@wearkizik
team will be down there repping the innovation awards we won for our Roamer AND Kids shoes. Come stop by the booth and try some on!
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Thanks for sharing a copy of your new book,
@aprildunford
- can’t wait to take all the nuggets I’ve found and start using them. For any of my marketing friends looking for positioning help, this is worth your time!
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Booya!
So I saw this Ad for the purple mattress and T-Pain was the reviewer...lemme tell y’all he SOLD that mattress for me. Imma have to cop me one when I move💯
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Standing outside on a Friday night watching our fence and gate being finished… peak adulthood
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@wearkizik
Team representing at
@CES
- we were honored with TWO innovation awards for wearable tech. Let’s goooo!
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Awesome thread on using product recommendation quizzes! Great podcast episode with
@andrewjfaris
linked as well. Worth the listen!
Ecommerce can be a maze for customers trying to find the perfect product.
What if you had a tool that improves customer experience, personalizes shopping, and boosts conversions?
Enter: Product Recommendation Quizzes!
Here’s how they revolutionize ecommerce 👇
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This is fun!
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Brand
Forecasting
Social
Comms
PR
Analytics & Attribution
Video Content
Layout & Design
Influencer
CRO
Customer Service
Product Creation
Data Analysis
Project Management
Ops
Legal/Contract Negotiation
Budgeting
and many more...😅
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Friendly reminder to the performance marketers. Get outside the Twitter bubble and consider the other parts of your brand that make people feel connected and are drawing them in. Feels like an echo chamber on here at times.
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This is awesome
Charlie Woods swings the club just like his dad.
Tiger and his 11-year-old son are teaming up at the PNC Championship this weekend.
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@zachmstuck
We’ve had this happen over the last year with a multi billion dollar brand. Flattering for our team but also cost us some serious $
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Just found out from my wife I have a new Easter outfit. So, there’s that.
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For One Crazy Day, 7-Eleven Is Letting Everyone Bring Their Own Cups To Fill With Slurpees
http://t.co/AEp3AHViuj
#marketing
#genius
#711
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Not a lot of marketers know how to drive demand. Lots of demand capture tactics float around on here. Think differently!
Shoutout to
@thetrevorcrump
and
@MarkGoldhardt
with
@BestieSoftware
for the post purchase ad recall functionality.
Growth marketing has always put the focus on every ad and every click has to be profitable or else it’s a failed campaign.
We need to understand that this role is still part of overall marketing. Your job is to drive growth, but that can look different for every brand.
The
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@harleyf
Let's get you some hands-free shoes from
@wearkizik
for the holidays. I promise if you're traveling it'll be a game changer.
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January Twitter feels like January gym.
Everyone posting giant threads of their goals and dreams from their childhood while measuring their water intake with an eggnog jug they pounded over the holidays.
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Anyone have data on conversion rates/revenue increase when discount codes are self applied vs auto applied in cart?
@jessesem
@BryantGarvin
@alexmcarthur
@DanBischoff
@Shopify
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Justice!
Taco Bell was sued today in a false advertising class action.
Consumers allege that Taco Bell misrepresents the amount of beef in the Crunchwrap Supreme "by at least double the amount."
2K
10K
119K
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Custom shoes for our
@EVO
friends in Vegas and
@noobde
who is creator of Mortal Combat 🙌. Love that we are always testing new audiences. Kiziks as the official gaming shoe….? 🧐
Huge thank you to
@WllyP
@markman23
and of course
@TheHadou
for hooking me up with these EVO branded kicks… that’s what you kids call them right?
Very much appreciated 🙏🏻
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Congrats to our friends at Nike on their hands-free shoe. Exciting times for the hands-free movement!
@wearkizik
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That episode of Full Swing with Matt Fitzpatrick got me super emotional. Watching someone work so hard and want it so bad finally breakthrough got me. What a great series if you haven’t seen it. ⛳️🏌️♂️
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@herrmanndigital
@jessesem
@alexmcarthur
@wearkizik
Kizik family for life! Thanks for coming out, brother!
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