Brandon Dendas
@BrandonDendas
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Owner of Convirtue "The Shohei Ohtani of insurance SEO" We get our independent insurance clients 50+ qualified leads per month and SEO results in 30 days!
Denver, CO
Joined June 2014
Want to generate home insurance leads through SEO?. You’ve probably heard it’s impossible because the big carriers dominate this space. WRONG!. My independent insurance client ranks above Progressive and State Farm for the term: Home Insurance Charleston, SC. How did we do it?
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3 independent insurance agencies visited Convirtue’s site in the last 48 hours. None of them filled out the lead form. None of them booked a call. So guess what I’m doing this morning?. Calling them all. Is that a cold call?. Nope. They’ve already made a touchpoint. That’s
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70%+ of independent insurance agency websites look like the new Cracker Barrel logo. Cookie-cutter. Replica. Stripped of any unique character. Guys… insurance consumers aren’t begging for a “cleaner” website. They’re begging for agencies that actually stand for something.
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I have to be honest… I genuinely enjoy working with insurance agency owners. I’m glad I went all in on this industry. Every single client has been awesome to work with, and I truly mean that. They’re good people, family-oriented, growth-minded, always looking for ways to take
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2010: Successful Insurance Agent = Salesperson. 2025: Successful Insurance Agent = Marketer + Trusted Advisor. I can already hear the pushback…. “Brandon, this is ridiculous. You have to be good at sales to win business.”. “You need to close hard or you’ll starve.”. Is being an
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Commercial insurance agents. This is an INCREDIBLE way to ask for referrals right after you’ve successfully quoted and serviced a new client. "You're an absolute pleasure to deal with." My god, I talk to a bunch of different business owners every day. If I could talk to only
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Surely there's a better way to grow an insurance agency in 2025. Oh wait. there is!
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Insurance lead buying is ruining this industry. It’s not just a bad investment. It’s actively making things worse for everyone. Here’s how it actually works:. - The lead didn’t ask for you.- The ad they clicked was misleading.- Their info gets sold to multiple agencies. Now
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A lot of people don’t trust insurance agents. I know that stings. And before you light up the comments… hear me out. Here’s what I’ve heard from friends, family, and what people are saying online:. “Insurance agents just push the policy with the biggest commission.”.“They
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I want to be “Insurance Famous.”. But you shouldn’t. Wait… WTF?. Yeah. I want to be known by everyone in the independent insurance industry. And I’m using LinkedIn to do it. Why?. Because insurance agents and agency owners are my audience. They’re the people I serve. They’re
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We took yet another client from one of the “well-known” insurance web vendors. 48 hours later?. Page 1 of Google and ChatGPT for 80+ keywords. They were previously ranking for just 18 transactional keywords. They're now ranking for 88 keywords. A 388% increase!. God. that
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“Ex-Google”.“Ex-McKinsey”.“Ex-Amazon”.“Ex-Facebook”. These LinkedIn / X bios are so overplayed. Congrats on getting fired 😂. Now what do you actually do?.
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You're not going to build a success personal brand by copying Ryan Hanley or Chris Paradiso. Sounds obvious, right?. But insurance agents do this constantly. They see "Insurance Famous" guys & gals blowing up on LinkedIn, Youtube or at conferences and think:. “I’m just gonna
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Selling courses, communities, and coaching before you’ve built something real is the most misleading thing happening in the industry right now. And it's not just happening in the independent insurance space; it's everywhere. Oh. and I'm not the only one noticing it. Over.
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But hey. it doesn’t really matter because “sEo iS dEaD,” right?
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I don’t care if ChatGPT is "stealing" my insurance clients’ content and/or website traffic. Honestly. Let it. Serve it up on a silver platter. I just hope there’s a damn link back to their sites. (AKA: cite that shit.). A lot of folks in the insurance space are convincing
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SEO is better for independent insurance agencies than Paid Ads in 2025. Here are just a few reasons why:. 1. Cost per lead decreases over time with SEO. Ads? Good luck with that. 2. SEO leads have done the research and want to work with you specifically. 3. You don’t pay for
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Gentlemen's Club Insurance 👠👠. Most agencies won’t go near it. I get that. But our client does. If you’re willing to write it, we’re willing to optimize it. We built a single blog about it. And here are the results from the last 28 days:. 497 page views. Yup, one page got
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Within 24 hrs. this post brought in. 7 demo signups.11 DMs.6 new insurance agencies visiting our site (tracked via Leadfeeder).2 phone calls.54 new followers. Based on our conversion rates, that’s likely another $88K in revenue this year. just from one organic LinkedIn post.
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Woke up to this text from a client this morning. 1 SEO Insurance Lead = $110,000 in Revenue. This came from one page. One vertical. One lead. That’s all it took. We built a single page on oil & gas insurance. 30–40 days later, it generated a qualified lead. A middle-market
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Rented cookie-cutter websites are destroying the independent insurance industry. And nobody’s talking about it. So let me ask you something:. Why are so many insurance agencies okay with having the exact same website as 600 other agencies?. You know the ones. Same homepage
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