
Brand Metrics AB
@BrandMetricsAB
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The first ad tech platform for unlimited brand lift measurements.
Stockholm, London, New York
Joined November 2019
In an exclusive comment for AiThority, Anders Lithner, CEO at Brand Metrics, sheds light on the evolution of AI in marketing and advertising and new AI trends in the market. Head on to AiThority to read Ander's full comment: .
aithority.com
Thanks to the newly established synergy between Artificial Intelligence and Programmatic advertising technologies, we are witnessing an eye-watering scenario in the cookieless era. Despite the cookie...
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In response to the latest IPA Bellwether report for Q1, Sean Adams shares his thoughts on what the report means for this next quarter. For Sean's full insights, read his exclusive comment in ExchangeWire: .
exchangewire.com
Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Marketers have slowed their spending since Q4...
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Our CEO, Anders Lithner, delves into this intriguing connection and its transformative potential for the industry in his latest commentary for AiThority. For Anders full insights, click the link below: 👇 .
aithority.com
Thanks to the newly established synergy between Artificial Intelligence and Programmatic advertising technologies, we are witnessing an eye-watering scenario in the cookieless era. Despite the cookie...
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In an exclusive comment for AOP, Sean Adams, CMO, shares his thoughts on how a holistic approach to inclusivity should be taken in the recruitment process to ensure wider inclusivity across organisations.
ukaop.org
More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners…
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As part of The Digital Voice's Mic Drop series with New Digital Age, Robby Kraai delves into what went on at CTV Connect 2024 in New York, and the priorities he sees for CTV this year. Head on to NDA for the full behind the scenes from Robby:.
newdigitalage.co
Robby Kraai, Head of CTV at Brand Metrics, reveals what went on at CTV Connect 2024 in New York, and discusses the priorities he sees for CTV this year...
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Missed us at CTV Connect 2024? Robby Kraai has you covered. As part of The Digital Voice's Mic Drop series with NDA, Robby Kraai delves into what went on at #CTV Connect 2024 in New York, and the priorities he sees for CTV this year. 🤔 .
newdigitalage.co
Robby Kraai, Head of CTV at Brand Metrics, reveals what went on at CTV Connect 2024 in New York, and discusses the priorities he sees for CTV this year...
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In Kristen's journey, gender-based treatment differences weren't a major issue when she started her career. However, as she progressed in the industry, the challenges regarding equal compensation became evident. #IWD2024
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In our latest blog from Head of CTV, Robby Kraai, he uncovers the sheer potential behind CTV in the #advertising space and debunks some of the challenges that may come with it. 🙌 . Have we got your attention? Check it out now: 👀 .
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In a recent article on #audioads and their rapidly growing future in the industry, Sean Adams, CMO, gives his prediction on what audio advertising will mean for the #programmatic space. Head on to ExchangeWire to read Sean's full comment below:.
exchangewire.com
The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future
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