Wishing a meaningful Yom Kippur to all observing; may you have an easy feast.

The fastest-growing B2B brands in the world aren’t just consumer favourites, they’re enterprise powerhouses. Brand Finance Valuation Director emphasises that understanding your business model and how your brand builds trust across buying groups is key to unlocking long-term

Brand Finance will once again be joining senior place branding leaders from across the UK at this year’s @citynationplace UK Conference, hosted at the Glasgow Royal Concert Hall. The event brings together experts in tourism, economic development, and place branding to explore

Emotion is B2B’s most underrated marketing tool, according to @johnrudaizky, Global Chief Brand & Marketing Officer at @EYnews. In an article for Brand Finance, Rudaizky discusses how EY leverages bold creative strategies, leading to a 7-point rise in brand favourability. Read

At the 2025 Global Soft Power Summit, Dr @lourdescasanova explored the shifting dynamics of globalisation and the urgent need for emerging markets to build stronger brand identities. While globalisation lifted millions, rising protectionism now challenges the old model. Her

For Brand Finance’s annual Football 50 report, Sean McCallion explores the impact of sponsorship on #brand perception and how brands can maximise their sponsorship effectiveness to drive growth. Sean highlights @deutschetelekom as a leader in this space, with the brand firmly

The Emerging Markets Institute at @Cornell tracks the rise of multinationals from emerging economies, and the shift is striking. Once cost-driven, firms from #China, #India, and #Korea are now leveraging Soft Power to build global brands. Think Xiaomi Technology, Haier, Tata

On September 18th, our Senior Director, Gabriela Salinas will be in Vitoria-Gasteiz, taking part in the event organized by Cadena SER Vitoria, “Activate Your Business: Marketing and AI for Success”, a training session aimed at SMEs and businesses. Together with top-level speakers

At the launch of the Football 50 2025 report, Scott Moore reveals why football clubs remain among the world’s most powerful brands. Beyond matchday success, the top football club brands have unmatched ability to drive commercial partnerships, global visibility, and stakeholder

Two weeks after IP Week @ SG 2025, the momentum from the “Beyond Guesswork: From Undisclosed to Disclosure” panel continues to resonate. Moderated by our Asia Pacific Managing Director, Alex Haigh, leaders from @SGXGroup, Nanofilm, Lincoln International, and IAHST examined how

“Soft Power is useful and effective for any countries who want to get involved in global collaboration.” At the 2025 Global Soft Power Summit, London Bureau Chief at Phoenix Satellite Television Company Jay Cao shared insights from over 20 years of covering global trade,

Women’s #football may outperform the men’s game when it comes to converting casual awareness into genuine fan engagement. In Brand Finance’s latest Football 50 report, Carlota Arevalo explores how increasing familiarity, strong emotional connection, and positive perceptions

A shifting economy and cautious consumers are reshaping Vietnam’s brand landscape, with the top 100 now worth USD38.4 billion, a 14% year-on-year decline. Vietnam 100 2025: https://t.co/1vuUupW1No

In the 2025 Global Soft Power Index, #China climbed to second place, achieving its highest position to date and surpassing the UK for the first time. Jay Cao, London Bureau Chief, Phoenix Satellite TV, points to China's economic strength and the growing global influence of

Michael Phillips, Senior Manager of Partnership Insights & Performance at @LFC, outlines the vital role sponsorships and brand partnerships play in shaping fan experience and driving the club’s overall success. At the launch of the Football 50 2025 report, He emphasised that

Earlier this week, expert speakers joined Brand Finance Chairman and CEO David Haigh and Valuation Director Henry Farr to explore the history, impact, and future of Royal Warrants, and their role in shaping the reputation and prestige of global brands. The panel featured Adam

B2B brands must adapt to shifting customer expectations, technological enhancements, and AI transformation in order to sustain brand value, or risk irrelevance. Marcelo Möller, VP Global Branding at @wolterskluwer shares how the company evolved from local legacies into a single

"Hard and soft power are all part of the phenomenon of power.” At the 2025 Brand Finance Global Soft Power Summit, Professor Michael Clarke, Distinguished Fellow & Former Director-General of Royal United Services Institute (@RUSI_org) offered a powerful reminder that legitimacy

What drives #football fan loyalty in today’s hyperconnected world? In the latest edition of the Football 50 report, Brand Finance’s Sports Services Manager, Scott Moore, dives into what matters to supporters, and what that means for clubs, leagues, and brands seeking to earn

Brand Finance Valuation Director, Hugo Hensley, will be joining the @IAA_Global Global B2B Brand Summitt in New York on October 14th 2025 Now in its fourth year, the Summit is at the heart of the movement to position brand as a true driver of business impact and value. This