Welcome Joong Archen (@ChenRcj) as BONIA's brand muse for Spring Summer 2026. More exciting reveals coming soon. Stay tuned. #BONIAwithJoong #BONIA #BONIASS26

No doubt, everyone has their own way of getting around 😎 That’s what makes travel fun! Watch our Spring Summer 2026 Brand Muse Joong Archen (@ChenRcj) sharing his favourite travel habits and must-have essentials for the perfect escape 🧳 #BONIAwithJoong #BONIA #BONIASS26

Bring the energy and be part of this remarkable moment at The House of BONIA. We can’t wait to see you there! #BONIAwithJoong #BONIA #BONIASS26 #BONIAPavilionKL #RefinedThroughTime

Calling all fans of Joong Archen, the long-awaited moment finally arrives 💌 Joong Archen will make a special appearance at BONIA Pavilion Kuala Lumpur tomorrow, 30 January!

Just 3 days until a new chapter of BONIA unfolds in the heart of the city! Join us as we welcome our brand muse, Joong Archen, to the House of BONIA at Pavilion KL, where heritage and craftsmanship is refined through time. #BONIAwithJoong #BONIA #BONIASS26 #RefinedThroughTime

The wait is almost over!⏳ In 5 days, the Thai sensation Joong Archen will make his way to Kuala Lumpur for the grand opening of BONIA Pavilion Kuala Lumpur! A special moment is drawing closer — are you ready? #BONIAwithJoong #BONIA #BONIASS26 #RefinedThroughTime

Don’t miss out — enjoy our photobooth experience and receive exclusive giveaways from 31 January to 1 February 2026. ​ Mark your calendars and see you there!​ ​ #BONIAwithJoong #BONIA #BONIASS26 #RefinedThroughTime

Just 10 days to go until we meet our Brand Muse, Joong Archen (@ChenRcj) at the Grand Opening of BONIA Pavilion Kuala Lumpur!​ ​ Are you ready to be part of this special chapter with us and our Brand Muse? ​ 📍 BONIA Pavilion Kuala Lumpur​ 🗓 30 January 2026​ ⏰ 3:00 PM

While counting down to meeting our Brand Muse in person on 30 January 👀✨ Let’s warm up with the BONIA edition of #SayTheWordOnBeat 🎵 Duet this video and tag #BONIAwithJoong Show us how well you can say it — right on beat 😉🧡 #BONIAwithJoong #BONIA #BONIASS26 #JoongArchen

✨ It’s official! ✨ Joong Archen (@ChenRcj) is coming to Kuala Lumpur on 30 January 2026 for the grand opening of BONIA Pavilion KL! Mark your calendar and stay tuned for more exciting announcements coming your way. #BONIAwithJoong #BONIA #BONIASS26

The acting is very convincing... (or maybe the bag is heavy 🤭) #BONIAwithJoong #BONIA #BONIASS26

From sleek denim to classic monogram, he carries every look effortlessly and brings each piece to life. Discover the #BONIAwithJoong collection online and in store now. https://t.co/1qksmfrGWw #BONIA #BONIASS26

BONIA steps into a new season with the introduction of our latest brand muse for Spring Summer 2026, Joong Archen (@ChenRcj) With his distinctive style and youthful charisma, the muse sets the tone for the collection. #BONIAwithJoong #BONIA #BONIASS26

One step, two steps... closer to you 👀 Where’s our brand muse Joong Archen (@ChenRcj) heading to? See you soon. #BONIAwithJoong #BONIA #BONIASS26

So happy to share this good news with all of you as we start the new year ✨ I'm truly honoured to be the brand muse for BONIA's (@bonia) Spring Summer 2026. Will I be in Kuala Lumpur? Swipe to see... 6️⃣7️⃣👀 Stay tuned for what's coming next and show lots of love for

𝗶𝘁'𝘀 J𝘂𝘀𝘁 𝗮𝗿O𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰O𝗿𝗻𝗲𝗿! 𝗰𝗼𝗺𝗶NG 𝘀𝗼𝗼𝗻 Unveiling BONIA Spring Summer Brand Muse on 2nd January, 2026. #BONIA #BONIASS26

Think you know who’s our muse for BONIA’s Spring Summer 2026 Collection? Drop your guesses below! Don‘t miss out our grand reveal on 2nd January 2026. #BONIA #BONIASS26

4 DAYS TO GO! Behind the scenes got a little too fun 👀 The countdown to our Brand Muse reveal begins. #BONIA #BONIASS26

Dare you to guess who’s our Brand Muse for Spring Summer 2026? Coming soon. #BONIA #BONIASS26

So energetic, so playful. Guess who’s JOiniNG with BONIA’s Spring Summer 2026 Collection 👀 Stay tuned. #BONIA #BONIASS26