Maeve Condell

The development of generative AI is showing up in everything, everywhere, all at once. For B2B marketers, it increases the pressure to define the usage of generative AI in their organization.

Today’s B2B sellers drive greater customer loyalty and business success by addressing customer pain points, creating value in every interaction, and stitching together the unpredictable pathways...

B2B sellers often think of customers as rational decision-makers who seek to maximize value, reduce costs, and save time. But a study of 2,128 office workers across the United States, the United...

The fact that digital sales in all forms now make up more than three-fourths of all sales is hardly a new or revealing metric.

Once a stepchild to in-person sales, the B2B ecommerce channel is now a key purchasing gateway for many corporate buyers.

Aligning the digital customer and brand experience ecosystems is critical, according to a new survey and report from Forrester Research Inc.

NeXT Commerce Tech helps clients implement custom-made e-commerce experiences using modular components and modern technology. Learn more about our capabilities.

Erika H. James and Lynn Perry Wooten author a new book for leaders who are facing crises.

Online retail businesses are increasingly relying on insights drawn from web data to guide their pricing strategies as well as find the best time for product and service launches.A recent survey …

Google Analytics 4 (GA4) should be on every site owner and marketer’s radar. After Google’s announcement that it will officially sunset Universal Analytics (UA) in 2023, now is the time to set up …

The DTC market is less of a wild west than it was even five years ago, but megatrends like supply chain shortages and the emergence of digital channels shift more swiftly than ever.Early direct-to-...