🎯 SPOT THE DIFFERENCE – RESULTS TIME! 🎯 Alright Herd, how many did you catch? 👀 The results are IN and the differences are OUT (literally). 😎 Check out the video and see how you did — did you catch ‘em all or did a few slip past your visor?🔍😂

5-Star Shoutout! Huge thanks to Owen Williams for the incredible 5-star review! Owen, thrilled to hear how much you’re loving your Bison gear. 🙌 If you’re part of The Herd, we’d love to hear from you too! Drop us a review👇🏼 https://t.co/ZbroaIFSdV

💥 Ambassador Spotlight: Chris Lawson 💥 Driven by the pursuit of a childhood dream, Chris is proof that it’s never too late to chase your goals. 🌍 Dream Ride: Mugello, Italy — legendary corners, rich racing history, and pure two-wheeled magic. https://t.co/XAtJjerpB3

⚡ Sponsored Rider Spotlight: Carl Soltisz ⚡ 💭 Dream Ride: Racing MotoGP at Phillip Island — a lifelong bucket-list track and the ultimate stage in motorcycle racing. https://t.co/8W80uPdKwa

🧤 Thor.4 race glove 🔥🏍️ The Thor.4 race glove continues to stand out in the Bison lineup with its race-proven design, premium materials, and rider-focused details. 👉 Want to see what makes the Thor.4 special? Head over to https://t.co/glk2zlhFtw to explore all the options.

🦬 Throwback to Mid-Ohio! Where in the world is Thor? Turns out our little wanderer made a surprise pit stop with Kevin Horney — and naturally, he fit right in. From signature thumbs-up energy to full-blown paddock Bisonality. https://t.co/0FQORJ8wtt

HERD, SPOT THE DIFFERENCE 👀 There are 6 differences in these images. Some are obvious. Some are pure Bison-level detail. 🤪 No zooming shame. No hints (yet). How many can you find? Drop your number in the comments 👇

🦬 WHY BISON? — CONTEST WINNER 🦬 The Herd showed up. And you all made this one tough. So many real answers. So many reasons. But one stood out and nailed exactly what Bison is about. 🏁 Congratulations to Randy Morrissette 🏁 https://t.co/DLJTvde3Fk

🎨✨ Design Inspiration: Ignacio Pedregon🎨✨ Some wear their heart on their sleeve — Ignacio wears the Stars and Stripes on everything. Red, white, and blue flying fast and loud. https://t.co/q0M1PKYpg9

🎉✨ Happy New Year, Herd! ✨🎉 As we step into 2026, let’s carry forward the energy, the laughs, and the memories that make our community so special. Here’s to new adventures, big wins, and more moments together in the year ahead.🦬💛 https://t.co/dZ88HXeGvc

Thank you, Tosha and Rob 🧡. Thank you for building more than a brand — for building a family, a culture, and a community that riders are proud to call home. We’re grateful to be part of this family and proud to ride alongside you and The Herd.

🦬 WHY BISON? 🦬 If you had to explain Bison in one sentence…what would you say? To enter: 1️⃣ Follow @Bison_track 2️⃣ Like this post 3️⃣ Comment with a photo and finish this sentence: 👉 “I chose Bison because ______.” 🏁 Prize: Three Bison long sleeve tees.

✨ Final Day is Tomorrow! ✨ The Bison Gift Card Sale ends tomorrow. Buy $85, $425, or $850 gift cards and get extra bonus value while it lasts! https://t.co/BYVCLvfkM1 . . . #JoinTheHerd #GiftCard #ShowYourBisonality

5-Star Shoutout! Huge thanks to Johnathen Tuten for the incredible 5-star review! Johnathen, thrilled to hear how much you’re loving your Bison gear. 🙌 Reviews like these mean the world to us! https://t.co/ZbroaIFSdV

🎄 Merry Christmas, Herd! 🦬 💚 From our family to yours, we’re wishing you a holiday season filled with warmth, laughter, and the kind of joy that reminds you why this community is so special. 🎄Here’s to a magical Christmas 🎁 https://t.co/dZ88HXeGvc

🎄🦬 Bison Christmas Eve Challenge! ❄️ Before the year ends, we want to celebrate the wild moments that made 2025 unforgettable! Share your favorite Herd moment of the year! 😍 ✨Let’s look back on the adventures, the surprises, and the sheer wonder of The Herd together.

🦬 Where in the World Is Thor? 🌍 🎄 Thor’s latest adventure: hiding somewhere next to the Christmas tree—making sure the holiday spirit finds every corner of the Herd. ✨ Holiday mode activated. 2026 momentum loading. 🦬💥 https://t.co/0FQORJ8wtt

🎁 Bison Gift Card Sale is LIVE! 🦬⚡ Give the gift of speed, style, and full-blown Bisonality. For a limited time, stack serious value: 💥 $1000 Gift Card for $850 (save $150) 💥 $500 Gift Card for $425 (save $75) 💥 $100 Gift Card for $85 (save $25) 👉🏼 https://t.co/BYVCLvfkM1

Alright Herd… helmets off. 🦬 You showed up strong on this one. Here are the 6 differences 👀 Some obvious. Some sneaky. All very Bison. Did you catch all six? 🔥 . . . #SpotTheDifference #JoinTheHerd #BisonTrack #Bisonality #GoFastBeSafe

🎨✨ Design Inspiration: Kendall Leonard ✨🎨⁠ Kendall started with our Airlock template. Then he did what every rider should do—made it his own. That’s the thing about Bison. A strong foundation is just the beginning. https://t.co/q0M1PKXRqB