The winners are @mirunalinikalai and @salonib77

We’re thrilled to bring home Gold at the e4m Maddies Awards 2025! Our Birla White Ka White Cement Advantage digital campaign shines bright, setting new benchmarks in creativity and excellence for Birla White. #birlawhitekawhitecementadvantage #e4mmaddies2025

In GenZ speak, “No Cap” means you’re telling the truth — and the truth is, Birla White walls never disappoint. Drop your favourite GenZ slang for Birla White in the comments! #BirlaWhiteKaWhiteCementAdvantage #BirlaWhite #GenZLingo101 #ModernWalls #SpeakYourStyle #SlangDrop

Pantone’s Color of the Year 2026: Cloud Dancer celebrates purity and calm. But even the most beautiful shade needs the right foundation to stand out. Birla White ensures a smooth, flawless base so every colour appears rich, clean and luminous. ✨ #Pantone #ColorOfTheYear2026

We’ve posted one Birla White wall, which displays a key feature of our products. In just one word, describe the same. The correct answer wins exciting prizes! Hint: Putty whitest tho deewarein ____! *T&C applied #WallInOneWordcontest #BirlaWhiteKaWhiteCementAdvantage #BirlaWhite

On Armed Forces Flag Day, we honour the courage, sacrifice, and resilience of our soldiers. Just as they protect our nation, Birla White protects the beauty and strength of your walls. Jai Hind! #BirlaWhite #ArmedForcesFlagDay #SaluteToHeroes #StrengthAndPride

Can you guess what completes the perfect jodi for Birla White Putty? Here’s a hint: Birla White Putty aur Birla White ____ whitest, tho deewarein brightest! Comment your answers, tag 5 people and use hashtags to stand a chance to win! *T&C applied #BirlaWhite

Got any Gen Z slang you think perfectly describes Birla White? Drop it in the comments and let’s see who’s got the trendiest vocab. #BirlaWhiteKaWhiteCementAdvantage #BirlaWhite #GenZLingo101 #ModernWalls #SpeakYourStyle #SlangDrop #TalkLikeGenZ #WhiteWithWit

Kabaddi, Kabaddi, Kabaddi… Our Women in Blue showed strength, grit, and perfect pakkad! 💪🇮🇳 Congratulations Team India on winning the Kabaddi World Cup! 🏆 #BirlaWhite #KabaddiWorldCup #TeamIndia #PakkadKaKhel #BirlaWhiteKaWhiteCementAdvantage

The winners are @Styllish_Ajeet and @PopatShital!

Your TV deserves a wall that’s as flawless as the picture it displays. With Birla White WallCare Putty and Primer ki jodi, enjoy smooth, crack-free walls that make every frame look better. #BirlaWhite #TelevisionDay #PerfectBackdrop #BirlaWhiteKaWhiteCementAdvantage

Why limit Men’s Day to one idea of manhood? Men can be calm, bold, warm, or vibrant, just like the colours they surround themselves with. This Men’s Day, we celebrate every shade that makes them who they are. #BirlaWhite #InternationalMensDay2025

A home is built on bricks and mortar… …but the real foundation? That’s up to you. 💬 Finish the line in the comments. #Foundation #BirlaWhiteKaWhiteCementAdvantage #HomeStories #BuiltToLast

Every child deserves a world full of colour, joy, and imagination. This Children’s Day, let’s create spaces that inspire their dreams and protect their play. #BirlaWhite #ChildrensDay2025 #WallsOfWonder #BirlaWhiteKaWhiteCementAdvantage #TruToneX #ColourTheirWorld #BrightDreams

Our sincerest apologies… for making walls this smooth and white. Because excellence deserves an apology too 😉🤍 #BirlaWhiteKaWhiteCementAdvantage

Children see magic in colours. We’ve hidden 5 playful differences in these two colourful wall scenes painted with Birla White TruToneX Distemper. Can you spot them all? Comment your answers to stand a chance to win! *T&C apply #BirlaWhite #ChildrensDayContest

Guru Nanak Jayanti is a reminder to live with kindness, equality, and humility. Just as pure thoughts brighten our lives, pure walls brighten our homes. Birla White wishes you peace, light, and prosperity. #BirlaWhite #GuruNanakJayanti #BirlaWhiteKaWhiteCementAdvantage

A victory with no cracks, no flaws — only perfection and strength that lasts! 🏆💙 Congratulations to the Women in Blue! 🇮🇳 #BirlaWhite #WomensWorldCup2025 #TeamIndia #FlawlessFinish #BirlaWhiteKaWhiteCementAdvantage

Smooth or stylish? Matte or bold? Zoom into this wall finish and tell us which Birla White product was used. Comment your answer and stand a chance to win! *T&C applied P.S. The answer rhymes with hubble! #Texture #BirlaWhiteKaWhiteCementAdvantage #FeelTheFinishcontest

X-ray or damp walls? Even the doctor got distracted! Say hello to flawless walls with Birla White WallSeal Waterproof Putty. With 2× water resistance, it provides strong protection, keeping your walls free from dampness. #BirlaWhiteKaWhiteCementAdvantage