Did you know Programmatic Ads Make Up 90% of Digital Advertising but 30% of Ads Never Even Reach Their Audience? 🤯. At @AlkimiExchange fixing bad advertising with $ADS 🚨. #Alkimi is the world's first decentralised advertising exchange and we want you to be part of it!. Looking

RT @AlkimiExchange: Reminder: AMA kicks off at 4PM BST today. @Benjaminputley and @ChandruNarayana will be answering your questions abo….

Contextual targeting is making a comeback because privacy regulations killed behavioral tracking. Blockchain can prove where ads ran without revealing who saw them. Finally, a use case that solves real problems instead of creating new ones. $ADS.

Reality check on machine learning! . Your customer service team already knows which calls are going to be difficult. They can predict it from the first 30 seconds. ML just helps them do it at scale and route accordingly. It's not magic, it's pattern recognition applied to.

Two types of founders:. Type A: "AI is hot right now, let's build something with AI". Type B: "I know 50 people with this exact problem, let me solve it". Type A chases trends. Type B solves problems. Guess which one builds lasting companies?. $ADS.

My advice on using #AI for your business:. Find one annoying task. Use AI for that. Get comfortable. Repeat. Half the battle is just telling people it's okay to try it. Start small, build the habit, then expand.

Watch the episode here: Listen here:

I asked Matt Wilke from Mediaplus UK: If you could rebuild programmatic advertising from scratch, what would you actually keep?. His answer surprised me. Dropping in the episode for you to check it out on our Youtube channel, it's live!. This #LabTalks episode is a.

Brilliant week back in India with @ChandruNarayana , @milly_putley and the team, loads of catching up and seeing how everything's going. We organised a cracking little Hackathon to get AI actually working rather than just talking about it. > Optimizing throughput with AI tools

Matt Wilke (Mediaplus UK, former @Omnicom /@WPP) surprised me. His prediction about industry consolidation over the next 3-5 years is bold and probably accurate. It's refreshing to see programmatic veterans recognising the need for blockchain tech in the industry. Some hard

Everyone's talking about prices, but who's actually building?. Shout out projects shipping real utility! . GM from the other side of the world. #alkimi #web3 #blockchain.

Demographics and cookies are yesterday’s tools. Wallet contents give real-time clues to what you actually want without sharing your personal info. This is how ad targeting should work. #Adtech #CookieLess #Web3 #PrivacyFirst.

A key takeaway from @Cannes_Lions 2025 this year for me is that, the advertising industry doesn't need to be convinced that change is necessary. It needs to be shown that change is possible. Happy that we are able to bring that change, with what we're building at.

If you have been following #CannesLion2025, you must have heard that @Walmart , @amazon and @Expedia are exploring stable coins. This makes absolute business sense to me, cut the middlemen, own the transaction loop!. Is it about decentralisation? Not really, it’s crypto.

Bonjour from Cannes! Kicking off the week at La Guerite. Hit me with all the insights, the debates, the partnerships. Honestly, this is genuinely where you see what's actually working in our industry right now. Let's see what's trending. #CannesLions2025 #CannesLions

Honestly, it's hard to imagine not building @AlkimiExchange. This industry has been my life's work, and seeing it become more transparent, efficient, and fair drives me every day. Reply with what you're building, let's see who's actually shipping!.

Honestly, it's hard to imagine not building @AlkimiExchange. This industry has been my life's work, and seeing it become more transparent, efficient, and fair drives me every day. Reply with what you're building, let's see who's actually shipping!.