Benedict Nicholson
@BenNicholsonNW
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Director of Content @NewsWhip. Views my own, often incorrigibly so. RTs not endorsements, just interesting.
New York, NY
Joined January 2018
Fox News has seen a big engagement increase with its news articles in the last few months, hitting weekly highs it hasn't seen for at least two years, per @newswhip data.
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Remember how big the Yemen groupchat story felt at the time? Tariffs news is making it look tiny in terms of engagement and awareness — just a much bigger story from the media and public's perspective. This intuitively makes sense, obviously, but interesting to see it in graphs.
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Fair to say the term "panican" hasn't taken off like some of Trump's previous nicknames, most of the top posts across all networks are people mocking it.
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The only place that the "50 countries are at the negotiating table" is really making any headway with regards to tariff news is on X.
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The big message coming out of conservative media in the past day re: tariffs is one of countries already coming to the negotiating table — examples below from web coverage and X
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Engagement with @TheAtlantic is through the roof this year compared to the same period in 2024, and that's even before today's story on the Yemen war plans group chat has a chance to run its course
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The rise in interest in Chuck Schumer the last few days is reflected on every single platform amidst the ongoing government shutdown fight
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TikTok is becoming a big player for news publishers, and entertainment and sports news dominated on the platform in February
Our publisher rankings are back! To start, we looked at who is leading on TikTok for February 2025. Read our full analysis in our latest blog. https://t.co/nFNQxZSbiW
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Fox News currently dominating the top coverage of the Zelensky incident, we'll see how it evolves over the next few hours.
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Big spike in interest in Zelensky and Ukraine as a topic in the last couple of hours, as you might expect given what just happened with Trump and Vance in the Oval Office.
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Kendrick got a huge chunk of the attention last night at the Super Bowl, getting between a quarter and a half of the total engagement, depending on what platform you're looking at.
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USAID justifiably getting a lot of attention online today — this is the top X post about it in the last 24 hours https://t.co/grMLwhNaHa
USAID has been paying media organizations to publish their propaganda
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The #grammys getting way more public interest than the #goldenglobes did, both in terms of articles and native X posts.
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Looks as if @budweiserusa is showing you can still bring in the engagement on Facebook with the right kind of content. Their Clydesdale Super Bowl ad has almost a million engagements on the platform, significantly outperforming other channels.
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People still aren't appreciating how big some publishers are on TikTok. The @MailOnline had 250 MILLION engagements on the platform last month, with this one alone getting 20 million. Even compared to the halcyon days of ridiculous Facebook engagement, that's crazy.
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Deepseek hype not really dying down at all, loads of buzz about it still, on both web and X.
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This post from Colin Rugg one of the most engaged so far https://t.co/aCYF8YYYXC
JUST IN: Billionaire Nicole Shanahan vows to fund primary challengers of 13 specific U.S. Senators who don't support RFK Jr's confirmation, calls them out by name. Good. "I will make it my personal mission that you lose your seats in the Senate if you vote against the future
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RFK Jr's confirmation hearing is getting a *lot* of attention on X
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