Isn’t it beautiful? We’re building out the colors of the rainbow, with our other books. Does it make you want to collect the whole set? . PS. All books (current and future titles, in any language) accessible through…

Watch the 1-2 min video; it's more clear than words! We hope you love it. (And for the ABCs out there, the English-Chinese version has pinyin!) https://t.co/ayBAfP22NZ https://t.co/EyN6HdFYCp

We made it because we wanted something like this. Anyone else also want an easier way to teach their kids Chinese or Spanish? Just turn on and tap; it's that easy. No screens, just beautiful board books with thoughtful content & 1 magical reading wand that makes them comes alive

(6 more days) Did you know every inch of the book is tappable? It’s not just the words. You can tap the images, the cover, even the white space! You will hear something – either a word, phrase, or sound effect /…

Sometimes do we make parenting too complicated and is it just simply about loving them unconditionally and being the best person we can be - so they can learn from our example? What do you…

We are setting up our #playroom which we feel like is a home #preschool! Double tap if you like and tell us what is your favorite part. And let us know if you're interested in hearing more…

We are packing up today, feeling nostalgic, and wanted to give a shout out to our amazing store team. (Swipe right to see their pics!) Those of you who have visited will recognize these…

Welcome. This is the front mat that invites visitors into our shop. It embodies our approach - the intentional curation, the custom art, the chalkboard activities, the experience,…

These bilingual board books are one of our favorite things in shop for so many reasons. . 1. Love anything that helps with nurturing global citizenship. And learning another language is…

While not surprising, the answers and numbers are still fascinating. Scroll right to see more detail and the specific numbers - average, median, min, and max! Takeaway is... . As…

10 more days of our holiday pop up. 😮! How the time has flown by! We will miss our space - playing, creating, imagining, and connecting with you! But what a joy it has been and thank you…

Our in store play, courtesy of our adult team. It's amazing and so much fun to be 'grown up' and getting back into 'play.' But stepping back a bit, 2 reflections / questions for you…

Love this. Double tap if you agree. What words and phrases are you teaching your kids? What does 'kind' and 'empathy' look like in words, phrases, sentences, and conversations? . Thank…

Tis the season of giving, and we are giving a complete set of all toys in store away to a local organization. . Please help us pick a local organization by nominating one in the comments…

Tis the season of giving, and we are giving a complete set of all toys in store away to a local organization. . Please help us pick a local organization by nominating one in the comments…

Thank you Meimei and forbes for the feature and for sharing our reflections from our journey wearing two hats as both #mom and #entrepreneur . We are still learning and figuring it out…

Today, a question to tee up for you all. Double tap if you are also curious how other families approach this? . And DM if you want to share your thoughts privately! @ San Mateo, California

Our holiday pop up is coming to a close at the end of this month! . Such an incredible experience - thank you all for showing us that you need and love this. Toys are seasonal, which is…

We got our first negative review on Yelp yesterday. Hard not to take it personally, right? But it's interesting how -- as we think about raising our kids and what values we want to teach…

Does anyone else look at their kids and wonder how the time has flown by? And in the same vein and note on family, are you ever struck by how much older our parents (grandparents) have…