"How does your video repurposing service work?" We get this question all the time. Figured it was time to bring the answer to life 💥

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Feeling stuck creating content? ❌ Remember this ↓ "What's simple and easy for you, can be revolutionary for others."

If you're feeling stuck, remember this ↓ "What's obvious to you is not obvious to your audience. "🎙️ Embrace a beginners mindset & simplify things for your audience.

So, if you're still recording video podcasts in a horizontal format, that's fine. That format works great for long form content on Youtube. Just make sure that you're framing your videos in a way that allows your editors to repurpose your horizontal content, into vertical.

And that means that if you're video strategy is not optimizing for vertical video, you're missing out. Almost every single major platform is embracing the movement towards vertical video. And it makes sense. 📱 The aspect ratio matches the shape of our smartphones.

Are you watching this video from your phone, or a laptop? If you're on your phone, you're part of the majority.

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Even some of the best speakers and storytellers are intimidated by getting in front of the camera and pressing record. It's a unique skill that you have to develop over time.

Your podcast guests have an audience of their own. So, if you’re not sending this simple email, you’re missing out on a huge growth opportunity for your show.

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Most importantly, don’t overthink this! Just stick to the basics that I mentioned above, and start doing your thing. #VerticalVideo #PodcastRepurposing

3) 🖥️ Consider how you’ll repurpose this content. If you’re recording a webinar or podcast, keep in mind that you’ll need to frame yourself in a way that supports the repurposing process. Make sure you’re keeping in mind that your editing team will likely be cropping this video.

2) 🤲 Include room for hand gestures. Body language is a huge part of effective communication. Make sure you’re able to get your hands in the shot so that you can use body language to your advantage.

1) 👀 Place the camera at eye level. This improves your posture, and makes it look as if you’re speaking directly to your viewer.

This small tweak will improve your videos ↓ And it all starts before you press record 🎥 🔴

Don't let the content you created in 2022 go to waste in 2023. Repurpose that s%*!t everywhere!

Repurposing your best tweets into LinkedIn or Instagram carousels isn't lazy. It's good distribution.