Ritupriya Basu
@BasuRitupriya
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I commissioned the wonderful Ritupriya Basu to write what turned into a very fun piece about how designers and art directors visualize scent in perfume and fragrance branding! https://t.co/7zw8nS0jt3
itsnicethat.com
Using form, colour, typography, and art direction, designers create entire worlds around fragrance – translating scent into sight, touch, and story. But how do you design for something you cannot...
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From scribbly, hand-drawn type to the soaring popularity of puppetry, analogue techniques are back with a bang, and we can't get enough > https://t.co/KYlmNyjAXx
#ForwardThinking2024 is supported by @AKQA
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