BRC Imagination Arts
@BRCArts
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A global strategy, design, and production company that translates brand and cultural stories into transformative, human experiences.
Los Angeles, CA
Joined June 2013
Congratulations to The Legend of Luna’ at Great Wolf Lodge Perryville from @BRCArts 🎉 3rd place in the blooloop #InnovationAwards Immersive Experience category. https://t.co/odtxNANL7W Thanks to our friends at @AREA15official
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Do you work in the parks and attractions industry? Will you be heading to the @IAAPAHQ Expo this November in Orlando? Then you really should check out the @BRCArts Legends Panel. Here's my article.
aboutthemeparks.fun
IAAPA Legends Panel announced
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❗ Speakers at Legends Panel 2024: Bob Rogers, CEO & Chairman of @BRCArts, to welcome creativity legends Bob Weis, Margaret Chandra Kerrison and Joe Pine at this year's panel, taking place during IAAPA Expo on Nov 20th in Orlando. #eapnews ➡
eap-magazin.de
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It’s great how much #EuropaPark shows off their involvement with the industry and @IAAPAHQ! Pictured here is Roland Mack with my first boss Bob Rogers. @BRCArts is how I dove head first into the themed entertainment, and how I’ve met many legends like the Mack family over the
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Listen in as our Director of Strategy, Maya Guice, talks to Steve Gilman, President of the @gravitygroup and host of the Brand Story podcast about how BRC uses authentic storytelling techniques to create immersive brand experiences:
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Check it out! BRC's Director of Strategy and our host of 'Masters of Storytelling', Maya Guice, was recently interviewed by Sue Rocco. Listen in to hear how Maya went from professional dancing to guiding strategy and brand positioning at BRC.
My interview with Maya Guice, the Director of Strategy for @BRCArts is live now on YouTube and wherever you get your podcasts!
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My interview with Maya Guice, the Director of Strategy for @BRCArts is live now on YouTube and wherever you get your podcasts!
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Peak experiences challenge our worldview & have the power to transport & transform us. Great peice in @ATTRACTIONSMAG, about how can attractions provide the right environment to spark these moments, featuring insight from BRC's very own Christian Lachel:
People are increasingly searching for experiences that transcend their daily lives. How can attractions create environments that spark joy and transformation? https://t.co/2GlY5Uharu
#attractions #attractionsManagement
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We're starting the week on a high note! TOURS @ @climatepledge has been shortlisted for a 2024 @HashtagSports Award in the Best New Fan Experience Category! Congratulations to all involved!! See all of this year's winners here:
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The final part of our #MastersofStorytelling miniseries, "How To Tell a Sports Story," is now out! Listen in as BRC President, Carmel Lewis, talks casting and leading teams, unknown unknowns, and the unseen and sometimes thankless job of production: https://t.co/4yLiMkS5ik
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Join us at the @WXOrganization 2024 Annual Summit! BRC's VP of Creative & Story, Brad Shelton, and Director of Strategy, Maya Guice, will be an Experience design masterclass & workshop: From Storytelling to Story-Doing. For tickets and more info visit: https://t.co/F2oLf563ev
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The next episode of our #MastersofStorytelling miniseries, 'How to Tell a Sports Story' is now out! Listen in as Maya talks to Edward Hodge, Vice President of Creative and Innovation at BRC about the science of immersion: https://t.co/EZvC0lQQH3
#fanexperience #sportsbusiness
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The United States is a country of inspiring innovation, collaboration, and exploration. All that and more will be on display when we open our interactive @USA_Pavilion_ to the world at @expo2025japan in Osaka in less than a year. 🇺🇸 @trahanarch @ES_Global @BRCArts
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BRC’s President, Carmel Lewis, has written a letter highlighting her long history with the company, the recent evolution to BRC’s studio structure, and an optimistic vision for what promises to be a dynamic future. Exciting times ahead!!
linkedin.com
Growing up I had the privilege of experiencing different cultures and perspectives firsthand. Because of my father’s civil servant career, I spent much of my childhood in Europe and the UK.
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Part 1 of a new 4-part Masters of Storytelling mini-series, 'How to Tell a Sports Story', is now out! Listen as Brad Shelton, VP at @BRCArts talks about why we tell sports stories & the transformative impact that teams & stadiums have on their communities: https://t.co/oP8BRVcled
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#MastersofStorytelling Season II is here! We're kicking things off with @VictoriaTaylUK, Experience Partner to #hospitality, #tourism, cultural destination, and #luxury experiences. It takes courage to be "The Only." Listen now: https://t.co/qFMjuQLOq7
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SAVE THE DATE(!) for the 2024 Celebration of the Arts on Thursday, April 4, 2024. This visionary evening supporting @RymanArts will be held at Grand Central Air Terminal in Glendale, CA. Be the first to hear when the invitations are released! Sign up: https://t.co/osQvWDEpkk
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Another @BRCArts masterpiece. Still the best film base show in any theme park! Just wish it ran more than a few hours a night.
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Today we're thrilled to announce that Carmel Lewis, a 23-year company veteran, has assumed the role of President at @BRCArts! Her leadership will be instrumental in navigating the challenges and opportunities posed by industry trends. Read more: https://t.co/2kjPKVjnmU
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