What if brand campaigns could deliver more than just a feel-good impression? Outcome-based marketing is making even the most traditional tactics measurable — tying brand lift to business impact. . #TheOutcome #PerformanceMarketing #CTVAdvertising

Building ad campaigns used to take months. Now they’re launched in minutes. AI is streamlining this process — but when efficiency skyrockets, do transparency and control fall behind?.

Consumer confidence is low, but their carts are still full. New Attain data unpacks the curious case of the vibecession: when spending habits and sentiment just don’t align.

Cannes 2025 marked a shift from ideas to outcomes. As our CEO Brian Mandelbaum said: “All sides of the industry have taken enormous leaps in how they leverage data across the full funnel.” Creativity and performance are no longer at odds—they're in sync.

Back-to-school shopping is no longer about timing—it’s about tactics. From early deal-chasing to AI-powered decisions, parents are rewriting the playbook. Retailers are racing to catch up.

Dupes are trending. Budgets are tight. But brand names? Still winning hearts (and carts). Attain’s latest data uncovers what's driving these choices.

The future of AI transformation in commerce won’t come from flashier algorithms—it’ll come from smarter data. When AI learns from real purchases, not just search history, it can drive decisions, loyalty, and outcomes that matter.

If it’s edible, it probably has added protein. Popcorn, pastries, cereal — all part of what experts are calling “proteinification.” Attain data shows over half of consumers are actively reshaping their diets to get more of it.

According to Attain data, 47% of consumers say they’re planning to cut back on spending — but receipts tell a different story. Are economic jitters driving urgency instead of restraint? Here’s what advertisers need to know.

At IAB’s NewFronts, one thing was clear: storytelling and performance are no longer at odds. Today’s top brands are using predictive tech and culturally relevant content to drive both emotional impact and measurable business results. Read more here:.

Learn how Attain helps marketers close the loop — connecting every step of the purchase journey, from ad exposure to conversion.

In a world where everything is comparison-shopped and optimized for clicks, branding is necessary to build loyalty and trust. Read on to take a look at how companies are navigating the modern marketplace by making people care, not just convert.

Economic uncertainty didn’t stop consumers from reaching for something sweet. Easter candy spending jumped in 2025, and Attain data uncovers which brands won the holiday—and why nostalgia and smart seasonal packaging may matter more than price tags.

We’re partnering with Samba TV to bring outcome-based measurement to linear TV. By combining viewership data with real-time purchase signals, we’re helping marketers connect exposure to results — across every channel.

In his recent BuiltIn interview, Steve McNaughton, Senior Account Executive at Attain, shares how we’re helping marketers move beyond legacy metrics — and highlights the team behind it, driven by experience, energy, and a mission to redefine success.

A landmark antitrust ruling has found Google liable for monopolizing the digital ad tech market—a decision that could fundamentally reshape the open web. Explore what this means for publishers, advertisers, and the future of ad tech here:

The media industry is facing a moment of real vulnerability, driven by rising costs, shaken confidence, and pullbacks from global brands — making performance a top priority.

Our President and COO, Ben Kartzman, spoke with The Current about the state of innovation in the shadow of the walled gardens, and where ad tech’s next big ideas are likely to come from.

As office attendance rebounds, so does weekday consumer behavior. From coffee runs to transit spikes, find out how the return to work is transforming spending—and driving $9.1B in out-of-home advertising.

The “influencer effect” goes beyond likes and shares — it’s about conversion. Attain’s latest report shows that influencer-founded brands are turning warm audiences into real transactions, at scale. Discover what’s driving the numbers here.