ATHLETA
@Athleta
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We inspire & empower women to find confidence, strength and wellbeing. This is the #PowerOfShe . As a B Corp, we also use business as a force for good.
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Welcome to Team Athleta,
@Simone_Biles
! Today, fueled by our shared commitment to empower the next generation of girls, we're honored to announce our partnership with the most decorated American gymnast.
Let's do this. 👊
#PowerOfShe
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Virtual hugs for
@Simone_Biles
as she kicks off competition in St. Louis! 🐐
#PowerOfShe
#AthletaxSimone
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Today is World Mental Health Day, and in the words of
@Simone_Biles
, "Don't be afraid to ask for help." Beyond this single day, we encourage everyone to put their mental health and well-being first.
#PowerOfShe
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We’re proud to announce our official partnership with world-class sprinter Allyson Felix. She's one of the most decorated track and field athletes in US history, a new mom and an activist for female athletes everywhere. Welcome to our team, Allyson.
#powerofshe
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Our Sunday morning view 🤗
@Simone_Biles
and
@AllysonFelix
, this is your moment and we’re here for it! ☀️
#PowerOfShe
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Today's a day to celebrate the 🐐. We're wishing
@Simone_Biles
a very happy birthday!! You continue to inspire us, each and every day, and we're so grateful to be part of your team.
Comment below with your birthday wishes to Simone! 🎂
#PowerOfShe
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👀 You never know what we might come up with together... 🗒️✍️
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IT'S HERE! 🌟 The limited edition
#AthletaGirl
x
@SimoneBiles
Hoodie just dropped!
@Simone_Biles
put her personal touch on the design and it's available now in girl sizes.
Shop now:
P.S. More styles are coming this spring!
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Because she can. 🏆 Big congrats and hugs to
@Simone_Biles
on her record 7th national women’s all-around title, more than any other woman in history! 🐐 Here’s to you and your community—you make the impossible look effortless (and fun)!
#PowerOfShe
#USGymChamps
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Dear 2019
@Simone_Biles
, you did it! Gushing over Simone at the
#MetGala
in a custom
@AREA_NYC_
x Athleta design.
And because tonight is about so more than fashion, we're celebrating by donating $50k to The Power of She Fund to empower women + girls.
#PowerOfShe
#MetInAmerica
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"Put your mental health first. That's more important than any other medal you could win." -
@Simone_Biles
.
To be the greatest, you have to take care of yourself. Simone, you epitomize what it means to be a champion, teammate, role model, and the 🐐—just by being you.
#PowerOfShe
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She👏Did👏It👏
@allysonfelix
is now the most decorated American track and field athlete on the world's greatest stage—all in her own spikes! We’re sending a huge congrats her way and are in awe of her talents, speed, leadership and strength on and off the track.
#PowerOfShe
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✨Today, we announce our collab with
@aliciakeys
—To empower women’s & girl’s well-being, we’ll work together to help you thrive in your power, your potential, your possibility. She joins us as an advisor & mentor to The
#PowerOfShe
Fund &
#AthletaXKeys
apparel launches in March.
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“I’ve had to fight a lot this year- for my health, for my daughter, for women & mothers, for what I deserve and for my fitness.” -
@allysonfelix
You did it— all while showing us what hard work, determination and perseverance look like.
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Surprise: The Athleta Girl x Simone Back to School Collection drops this Tuesday, 7/26 🎉 Head to IG for more:
#PowerOfShe
#AthletaGirl
#AthletaXSimone
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The feeling when you're back on the track and all the hard work has paid off.
Shout out to
@allysonfelix
on her season best—we can't wait to see what's next.
WELCOME BACK!
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ICYMI, we just announced our partnership with the one, the only—
@aliciakeys
. Together, we’ll continue to empower women’s and girl’s well-being.
Join AthletaWell to stay tuned on the latest about our partnership:
#PowerOfShe
#AthletaXKeys
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Happy Mother's Day to all the moms, moms-to-be, grandmothers, and mom-figures. 🌻
"Truly a love like I've never known. Grateful to have the most incredible example in my own Mom. Happy Mother's Day." -
@allysonfelix
#PowerOfShe
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Introducing the latest limited edition Athleta +
@AllysonFelix
collection, made for your off-days. Because even one of the fastest women in the world slows down once in a while.
Available now online and in select stores:
#PowerOfShe
#AthletaXAllyson
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Huge congrats to
@allysonfelix
, on launching her new lifestyle brand,
@bySaysh
.
Saysh’s first release, the Saysh One shoe, is available for pre-order now over on
@bySaysh
. Stay tuned for an Athleta limited edition color coming later this summer. 👀
#PowerOfShe
#AthletaxAllyson
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From the track to the red carpet, Cammy's mom—and the most decorated track and field athlete—wows at the
#MetGala
.
@allysonfelix
in
@Fendi
. 🌟 And ICYMI, we're celebrating by donating $50,000 to The Power of She Fund to empower women and girls.
#PowerOfShe
#MetInAmerica
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To: All the Girls out There
Don’t wait for the perfect time to go after your dreams. Dream big and be relentless in your pursuit. Don’t be afraid to fail. Embrace your journey and learn from every experience along the way.
From:
@allysonfelix
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This is only the beginning. We can't wait for this journey with you! ⭐️👊
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Meet Maggie Crawford. She's a speed mountaineering competitor, a doctoral candidate at UC San Diego, and an all around inspiration. Learn about her story and why she promised to never let her type 1 diabetes diagnosis stop her from pursuing adventure:
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ICYMI, Athleta Girl x Simone Biles is here. Meet bright, uplifting styles made with empowering mantras—all designed to inspire.
#PowerOfShe
#AthletaGirl
#AthletaXSimone
SHOP THE COLLECTION:
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Best of luck to
@Simone_Biles
as she gets ready to compete in Tokyo! ✨ We're cheering her on every step and flip of the way. 🐐
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The
@GoldOverAmerica
Tour kicks off TODAY! 💛 We can't wait to cheer on
@Simone_Biles
as she and her team perform in an incredible gymnastics show. 🤸♀️
Have you gotten your tickets yet? Check out the list of 35 cities on the tour here:
#PowerOfShe
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We’re excited to share that Athleta is now a
@BCorporation
! It’s an honor to be recognized for using business as a force for good. And it motivates us to work even harder to meet our goals.
Learn what makes us a B Corp:
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@allysonfelix
is the strongest she's ever been but not the strongest she'll ever be. She knows that ultimate isn't a title that's given–it's earned, each and every day. And she's ready to do the work in 2020.⠀
⠀
Ultimate Journey, Ultimate Self. ⠀
⠀
#PowerOfShe
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On your marks, get set.....GO! Sending all of the love and luck to
@allysonfelix
as she hits the ground running in Tokyo. 🏃♀️ We're cheering for you every step of the way, on and off the track.
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🥰 Watch for instant warm and fuzzy feelings.
@Simone_Biles
was able to surprise young gymnasts before one of the GOAT shows. Nothing beats the feeling of meeting one of your idols.
#PowerOfShe
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"The future I hope to see won’t come from remaining silent. My vote represents my voice and if you haven't voted already, I encourage you all to vote today - for ourselves, for the next generation and for the women who fought to vote before us. Let's keep fighting."-
@allysonfelix
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We can't wait either. So ready for this! 👏✨
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#PowerOfShe
at The Big Game 🏈 You will always be our muse—and "our boo" 😉
@aliciakeys
Best 👏 surprise 👏 ever 👏
Tap to shop our
#AthletaXKeys
Collection:
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"I do not fix problems. I fix my thinking. Then problems fix themselves." - Louise L. Hay
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We asked
@allysonfelix
what it means to her to be a female role model.
"It reminds me why I do this. Knowing that someone is inspired by my words or actions is extremely encouraging. Empowering other women and girls is what it's all about!"
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Sending our congrats to
@Simone_Biles
for receiving the Presidential Medal of Freedom today—the nation's highest civilian honor! 🏅🐐
Thank you for inspiring women, girls, & people everywhere to have the confidence to reach their limitless potential—because they can.
#PowerOfShe
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@allysonfelix
's wish for the next generation: ⠀
⠀
"Let's keep this momentum. I hope that the next generation of women continues to use their voice, truly understand their value, and to have a strong sense of self identity - with that, SO much is possible."
#IWD20
#PowerOfShe
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We love to run
#LikeAGirl
. Tag a woman who powers you with
#PowerToTheShe
, and we'll donate $1 to
@GOTRI
.
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At 98 years old, the world's oldest yoga teacher has a lot of wisdom to share.
#powerofshe
-->
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Together we can create a world where every girl is free to boldly pursue her dreams.
#PowerofShe
@GOTRI
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In honor of National Run Day tomorrow, we're taking inspiration from our very own
@allysonfelix
—Whether you're sprinting or jogging, we want you to celebrate every stride, every breath, and every destination your body has taken you to.
#PowerOfShe
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Key to motivation? Finding your why. For
@allysonfelix
, that's her daughter Cammy.
For Women’s History Month (and every month) we celebrate the contributions & achievements of women like Allyson and beyond. What’s our why? Empowering women & girls, each & every day.
#PowerOfShe
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Meet the newest member of our
#PowerOfShe
Collective Katie Ledecky 🏊
Stay tuned for more from Katie.
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Big news:
@TheTorontoSix
are headed to the playoffs! 🎉 Help us celebrate and wish them luck!
Don’t forget, Canada fans: semifinals begin today and tomorrow 🏒—grab tickets to cheer on The Six here (use code "GoSix" to unlock a discount!):
#PowerOfShe
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Big news! 🇨🇦 We’re proud to celebrate the
#PowerOfShe
in Canada by sponsoring the Toronto Six, the first and only professional women's hockey team in Canada. 🏒
We’re committed to contributing to the Canadian community and supporting local teams and athletes.
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The floor is yours,
@Simone_Biles
! It’s official—the 🐐 is headed for the world’s greatest stage. Thank you, Simone, for inspiring us every day on and off the mat. Here’s to you setting the gold standard!
#PowerOfShe
#AthletaxSimone
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Here’s to strong women: may we know them, may we be them, may we raise them.
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Congrats to the 👑
@Simone_Biles
! Landing a historic vault and defending her all-around title in her first competition since October 2019—all in a day's work. 🐐
#PowerOfShe
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#PowerofShe
is the friend who fuels your fierceness. The friend who sweats with you & brings out the best in you.
#athletasquad
@TiaMowry
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TOGETHER, FORWARD. Athleta, along with Gap Inc. brands Banana Republic, Gap and Old Navy have come together to donate $250,000 to support
@NAACP
and
@RaceEmbrace
. Head here to find resources so you can take action, too:
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“Behind every strong woman is a tribe of other strong women who have her back.”
#PowerofShe
#running
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@allysonfelix
making bucket list dreams come - including ours:
✔️ Sign first sponsored athlete
✔️ Show women + girls what’s possible
✔️ Join together as a collective to push our limits
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We couldn't be more excited to announce the launch of Athleta Girl, our new girls' line
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"Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun." -Pablo Picasso
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Happy Birthday,
@aliciakeys
! You inspire us to celebrate and love ourselves each and every day—today, we’re sending all that love right back ♥️
Join us in wishing Alicia the best day: Comment your birthday wishes below! 🎂
#PowerOfShe
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Ruth Bader Ginsburg taught us that champions aren’t always the winners—they’re the fighters. We honor her legacy by continuing to ask ourselves: What would RBG do?
“Women belong in all places where decisions are being made. It shouldn’t be that women are the exception.”
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Introducing
@BySaysh
One—the lifestyle sneaker designed for and by women—founded by
@allysonfelix
.
Now available in Hearth Rose, exclusively on —shop it here:
#PowerOfShe
#AthletaXAllyson
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This holiday, we’re celebrating movement in all its manifestations. So get up, start moving, and dance with us.
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Alone we are strong, united we thrive. This is the
#PowerOfShe
, powered by we.
@simonebiles
#AthletaxSimone
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We're with you,
@leaninorg
! 🙌 A great reminder to uplift, not undermine.
#PowerofShe
#LeanInTogether
We're proud to launch Together Women Can about the power of women supporting each other. ❤️
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Welcome to our Power of She Collective
@KatieLedecky
🙌
From winning gold in the pool to championing STEM education for young girls, Katie's dedication to
#PowerOfShe
wow-ed us from the start.
#WomensHistoryMonth
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Meet the limitless pieces for your limitless pursuits, co-created with
@allysonfelix
herself. Designed for the fast life—on and off the track.
Did we also mention an
#AthletaGirl
collab? Perfect to match with your ‘lil legend
Shop the Collection:
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We're excited to announce 100 Women To Watch In Wellness with
@MindBodyGreen
.
http://t.co/yDIPki9VxU
#WomenInWellness
http://t.co/GFmXHiLoNU
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Wishing the happiest of birthdays to the 🐐 and inspiration to us all,
@Simone_Biles
!
Help us celebrate Simone and comment your birthday wishes below 🎂
#PowerOfShe
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“When women support each other, incredible things happen.”
Happy
#InternationalWomensDay
to all of the women and girls who lift each other up, dream big, and empower each other to realize their limitless potential. 💪🏻💪🏼💪🏽💪🏾💪🏿
#powerofshe
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When we stand together we all win. Pledge your support to uplift, not undermine.
#PowerofShe
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The
#PowerOfShe
Fund: Child Care Grant commits $200,000 to fund child care costs for professional mom-athletes headed to Tokyo.
As we provide grants to the first recipients, we hold close our mission to ignite the limitless potential of women and girls. ❤️
Big news! We're proud to announce our new Child Care Grant with
@Athleta
and
@allysonfelix
, helping mom-athletes excel in sports while balancing the challenges of motherhood.
Apply now & view our first nine recipients, six of whom are headed to Tokyo:
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Training looks a little different for all of us right now, but the reward is worth the effort. 💪
@KealiaOhai
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When we stand together we all win. Pledge your support to uplift, not undermine.
#powerofshe
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.
@sarahherron
took a 3 week long trip to all her favorite national parks and shares her favorite looks (with built in UPF sun-protection!)
Shop all UPF for your summer travels:
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RT & follow
@BenefitBeauty
&
@Athleta
for a chance to win a $500 gym-fabulous prize pack!
#TwelveDaysOfBenefit
http://t.co/q1gGRIP8kq
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Congratulations to the
@USWNT
on their historic win! 👏👏👏
#powerofshe
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Need a reason to run? Join us in our Race for the Planet.
For every mile we log via
@charitymiles
between 7/30 - 8/30, Athleta will donate $1 to
@nature_org
*. The goal? 24,901 miles - the circumference of the earth. Let's run it, to protect it.
*Up to $24,901
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Welcome to the best Friday of the year. 20% off E.V.E.R.Y.T.H.I.N.G. starts NOW online and in stores! ☺️
Go on, find your favorites.
#PowerOfShe
SHOP NOW:
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It’s finally here: The Athleta Girl x
@Simone_Biles
Back to School Collection just dropped! 🥳The styles are available now, and they’re all made to help girls take on the school year with confidence.
Shop
#AthletaXSimone
for
#AthletaGirl
:
#PowerOfShe
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Let's start uplifting one another and stop undermining.
#PowerOfShe
#Sisterhood
#MondayMotivation
#SneakPeek
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#ShareYourLight
: let’s empower each other, embrace our communities & celebrate our limitless potential. Together we create the
#PowerOfShe
!
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To stay motivated, sometimes you just need a friend to meet you in the middle.
#PowerofShe
#AthletaContest
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Mark your calendars 🗓️ Hundreds of styles in XXS to 3X are coming on January 21! Who's ready? ✨
#PowerOfShe
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“The thing everyone should realize is that the key to happiness is being happy by yourself and for yourself.” - Ellen Degeneres
#powerofshe
📷:
@MeaganMartin89
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We teamed up with breast cancer survivors to create the most comfortable post-mastectomy sports bra. Learn more:
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Let's start 2024 off right—it's pronounced "ath-LET-uh" not "ath-LEE-tuh"🤓
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