Asel
@Asel_Abey
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Following
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Medical doctor meets internet money. I work on a 1:1 DFY basis with established agencies to scale them efficiently to $3-10M/yr at 50% net margins.
Joined February 2023
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Why most agencies never scale to multi-7 and 8 figs [and how you absolutely can, pretty quickly]
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'money twitter works 80 hours a week to escape a 40 hour work week 🤡'
freedom isn't about working less...
it's about working only on what you WANT to work on
and having absolute control over that
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@EarnMayo
By accepting that you don’t get rich just in 2023 - you get rich from 2023-2033
10 years of hard work
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The future of the B2B space is smaller sales teams.
Less segmentation, and a smaller number of end-to-end sales reps.
We're talking guys who can run their own cold outreach campaigns (10-20k emails/month) and book those appointments onto their own calendars.
and close them.
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Scale your company in record time without working 14 hour days
by building killer automated systems for <$500 per month
Bookmark this Free Course 🚀📖
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If you hate your job
Here's how I rationalised starting over (and turned things around in a few short months):
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Your CRM can be an absolute $$$ machine if you know how to use it
But in 99% of businesses, it lies there like a sad leaky bucket
Leaking leads, leaking money, leaking time
I've broken down 6 steps here to absolutely DIAL IN your CRM 🧵👇
Detailed GIVEAWAY on this soon
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It's difficult to show up on weekends - that's the whole point.
They're TWICE as valuable as weekdays.
Everyone works weekdays.
But what percentage do you think show up on Saturday and Sunday?
Weekends are where dreams are really built.
Hang in there champs 💪
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Transitioning from lead gen to the full 9
DFY End-to-end acquisition systems to close 2-5 high ticket clients per month
- Offer creation
- Cold email + LinkedIn campaigns
- Sales asset creation
- VSLs
- Landing pages
- CRM set up + Automations
- Sales Training
Aka ‘
Growth Partner Client call with G
@Asel_Abey
….
We both realised damnn…
Wait we actually have to work now ?😂😂😂
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If you hate being pitched or sold to, you will hate outreaching and selling yourself
If you hate doing something, you will be bad at it
Mind your thoughts
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Just signed up with
@LeeviEerola
and the boys at Agency Velocity 🚀
Eventually realised that I needed friends and mentors to:
1. Hold me accountable
2. Share my journey with
3. Stop me from doing stupid shit
Will be documenting my growth daily!
#Leadgenmafia
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Imagine you were on the street giving away diamonds.
Most people reject you, because they assume it is fake.
But the rejection doesn't phase you at all...
Because you know that you posses REAL diamonds.
Apply this framing on sales calls.
This post is not about diamonds.
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An MBA is only for connections. Terrible use of money unless you know how to network + have a clear agenda going in.
I.e. You know what business you wish to start, and know exactly who you need to get onboard.
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Had the privilege recently of getting on a coaching call with an 8 figure outbound expert
Absolute sauce dropped.
How to win with client acquisition by going against the grain 👇
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Discovering
@nick_kozmin
content has been one of the biggest alpha bombs for me in the past 6 months
as im sure it has been for many
He summarises the big picture online game v well
Here's the 5-10 year gameplan he recommends
to PREDICTABLY make $10M+
(and my own plan) 👇
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Nothing is as complex as our minds anticipate.
Hiring is a perfect example. Don't get stuck in analysis paralysis.
Plenty of great talent out there.
Given the right guidance + frameworks, building a killer team just requires volume + repetition.
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Twitter normalises making mils
My friend reminded me that if you make >8k per month after tax
You're in the top 1-2%
good to have big dreams
but also important to maintain perspective
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Most people need to think less and do more
The fact that we live in the information age means that execution becomes even more paramount
Procrastination can easily be disguised as 'looking for an edge'
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Smart ones are taking YouTube more seriously:
1) Evergreen content
If you stop tweeting, you die (same with all other platforms)
With YouTube, it's there forever.
''Build once, sell twice''
2) The new TV
YouTube is replacing, and will replace traditional TV.
Individuals
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I'm confident you can build a 7 figure agency these days pretty easily without needing to hire in developed countries (UK / US / CAN etc)
$3-5/hr talent, perfect English on the Loom video as well. Above is a solid wage for a VA in most 3rd world countries.
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The most underrated, but critical aspect of cold email (and outbound in general)
is data
One of my clients told me that he gets hit up 50 times PER DAY via email
Volume + strong offers can only do much when a channel is saturated like that
Solution? 👇
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@willmacdougalll
Completely agree with this, except for the supercars LOOL
I’m just a car guy
It’s just about recognising what you truly want and going after it, everyone’s diff
Most people are a mix/hybrid of the 2 extremes you see on here
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Just because you know how to execute on a certain skill, it doesn't mean you have to offer that as a service
Operational drag is real
Decision fatigue is real
I can do outreach on any social media platform, cold email + run ads
I can also do ops / automation stuff
But it
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You can say what you like about the guy
But watching Grant Cardone motivates the hell out of me
'A million dollars ain't no money mayyNn'
'Rich dies, but wealth endures'
Great reminder to think BIG, and think long-term
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I used to be worried about competition / people offering similar services.
But honestly, I think we think far too much into it.
Competition doesn't start until you build an established company ~ $10M/yr in my opinion
Far too many variables before that...
Most of your
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Majority of the warm leads in your ecosystem will be unqualified for your main offer.
This does NOT mean you let them go
You should close anyone that's
1) In your niche
2) Has the problem you solve
3) Is willing to pay you
You NEED a down-sell.
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Lead list building is an art
Being able to identify where your ideal prospects live
And finding creative ways to scrape that data + enrich it with verified emails + phone numbers
= infinite ROI for a business
Thread soon
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so I went to my first party in 10 months 😂
story time with a valuable life lesson
came out of hibernation for my boy's bday
spent the day out in the sun. good vibes
Naturally, everyone was asking
'where the f*ck have you been'
proceeded to share my story
digging deep into
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shocking how few agency owners think that it's okay to run cold traffic to their main website
imagine sending cold emails to cosmetic brands and they search you up to see:
'we work with all types of online brands'
no resonance
nothing to address pain points
you need 👇
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By age 25, you should be wise enough to understand that the smartest people learn from original texts.
- Stoicism: Epictetus, M. Aurelius
- Psychology: Sigmund Freud
- Evolution: Charles Darwin
They don't go to Amazon and buy some watered-down cow crap.
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Most accounts on here are complete bots
Regurgitating the same hooks from the same swipe files
What's the point man
Grow authentically, or not at all
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People that want immediate results with outbound prospecting overlook the most important thing
Collecting market feedback at a rapid + cost effective rate
Use it to constantly iterate on your product
'product-market fit' is not a once and done, it's a multi-year process
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Free game:
Prospect gets burned by a 'Lead generation', 'SEO' or 'Google Ads' Agency
Pavlovian (Classical) conditioning means that they now avoid purchasing from agencies that label themselves as such.
Simply change your language and your label to stand out = $$$
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Everyone worshipping $100M offers + $100M leads
When the real sauce is in 'Gym Launch Secrets'
If you know, you know.
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Not enough agency owners know that creation + circulation of sales enablement assets are where the real money is made.
- google docs
- infographics
- process diagrams
- sales letters
- video sales letters
- case studies
Use cold email to drive traffic to these -> $$$
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That lightbulb moment when you finally understand in depth, exactly what Hormozi did to scale GymLaunch from a unit economics perspective.
Few
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Doing free cold email script reviews for the next 3 people that DM me
[You need to have a legit B2B offer]
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@karrraann
The internet for sure
Conditioning is everything - so for the older generations who have been conditioned in a way that doesn't meet their true needs/aspirations in life, they have to go back and break down all those limiting beliefs before experiencing success
It's a lot of
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Most marketing agencies don't know how to market themselves (the irony lmao)
Banger call with
@inboundcash
yesterday who freestyled on the core 1st principle that 99% of agency owners never learn or apply
As a result, they stay mediocre, commoditized - and poor 👇
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The Tai Lopez podcast ep by
@sticktalkclips
was fire 🔥
I know people have diff opinions on him, but the guy is full of knowledge and interesting stories
great perspective on what it means to live a full life
*KNAWWledge
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What did you do today to make money?
How many calls did you book today either for your own business, or for your clients?
2 great questions to keep top of mind
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Respect is unseen, but it is constantly given and taken away
- stop being a lazy f*ck
- stop binging on alcohol
- stop being late to events
- stop being overweight/unhealthy
and people will respect you 10X more
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So many things in business are 'build once'
E.g. a Hiring framework and SOP
Massive weight off your shoulders once you build out this scaffolding
You will never have to do it again for future businesses either
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One of the best cold email deliverability tips out there is to use uplifting quotes at the end of your script
Hard to reply negatively to
'be kind, whenever possible' by the Dalai Lama
and allows you to go hard with spintax
courtesy of
@nickabraham12
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What I used to think business was:
- Having 'Contacts'
- Getting funding
- Getting an MBA
- Launching a product
What I now know it is:
- No money required
- No permission required
- No connections required
- Finding pain points
- Alleviating them with your solution
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There's someone dumber than you making 10X more than you right now
there's never an excuse
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it all starts with a goal
but many people have goals
what VERY few have
are systems to execute
and actually achieve their goal
do you have the systems in place?
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'Cold email doesn't work'
This is me direct pitching an established B2B company. Literally:
'I'll do X for you in Y timeframe using Z framework'
'Here's a case study'
'Here's my guarantee'
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Clickfunnels UI is actually terrible
Only reason it's still relevant is because it was a first mover.
Distribution > product
All that matters
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Maturing as a marketer is understanding that outbound feeds into inbound and vice versa
Paid ads, cold outreach, posting content.
You need to be doing all of it.
You need to master all of it.
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People who have $5M+ in the bank don't get there by 'diversifying'
they go all in on 1 thing
1 business -> 1 offer -> 1 target avatar -> 1 bank account
Only after they make the big bucks, do they diversify
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The way you scale past revenue plateaus as an established service based business is by taking your outbound marketing to the next level
you could be moving 10X faster, smarter and more efficiently in 2024
very important video ->
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You think charging $5k per month is a lot
until you find someone who says
'sure, let's do it'
stop pitching poor people
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People talk about 'sales assets', but you never truly appreciate the impact they have...
Until you see it working in your own business + your client's businesses.
Prospects coming on the call with me tell me frequently how they've watched my videos and how 'it makes a lot of
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I'm starting to suspect that the best way to grow on twitter is to rip 2000 outbound DMs per day
and just have an optimised profile so that said person actually follows you for the right reasons, if interested
Beats forcing outbound comments on dry af content
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motivational speeches are overrated
but listening to them whilst doing boring ass work
spreadsheets, admin, grunt work
the work that makes you wanna kill yourself
now that's a hack. allows you to plough through
try it
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Creating an outbound machine for your company is one of THE highest ROI things you can do
Not just cold email, but omni-channel
Target is now 5000 messages per day for clients (ETA 3-6 months)
A replicable, reliable system
Time to level up ✍️
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@yourealazyfvck
yeah old school cannot be matched
I had a pretty solid work ethic (10 hours a day, 6 days a week) growing up
My dad then turned around and said to me one day
'When I was your age I used to work from 5am til midnight everyday'
I go harder now
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I'm not on here just to build a 'lifestyle' business
I'm on here to capture the immense opportunity that our generation has
Opportunities that our parents never had
With the information that we have at hand, there is no goal too big
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You have to view outreach as a game.
Impossible to lose if you look at the data.
1st step = get prospect to reply
2nd step = get positive responses
3rd step = tweak until up to KPI
4th step = ensure calls are being booked
5th step = assess lead quality
Iterate.
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Can't stress enough how important testing is for outbound (outreach or ads)
Your first scripts are by definition never going to be your best, because the whole point is that you collect market feedback and iterate
And improve such that you hit on more pain points, more
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Ain't no way I'm staying in cold, rainy UK.
Register the company in Dubai.
Malaysia as the core base.
Brazil / Mexico / Colombia for winters.
The Holy Trifecta.
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going to the gym for 30 mins
doing a few exercises
even with terrible form
is better than continuing to binge fitness content online
action --> feedback --> faster growth
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Cold email can be 90% automated these days.
Subsequences, tags, keyboard shortcuts.
100+ email inboxes, 100,000 emails per month [or more]
<30 minutes of work / day to manage replies.
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The world doesn't care about you - people are busy with their own lives.
It's your task to optimise superficial metrics until they begin to notice you.
- get rich
- hit the gym
- acquire status
- become well read
- grow a strong social network
This is how it works.
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My definition of success (in business):
Having people respect me the way I respect this guy
Giving myself 10 years.
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There are guys that do lead gen
and there are guys that do full stack revops as a service for clients (yours truly)
revenue operations = optimising sales velocity
- increasing average deal value
- increasing closing rate
- increasing number of opps generated
End-to-End
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I deeply respect anyone that hustles for a better life
But the real G's never forget that they're in a temporary season of work
and that there's more to life than work 24/7
the ability to kick it back, travel the world, buy nice things
It's a privilege that must be earnt
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Hi
Sub to my YouTube where I'll be going into a lot more depth about B2B client acquisition.
Heavy focus on fundamentals + first principles as this is more what is lacking in the space imo
Rolling out the newsletter next week too
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I never considered partnerships e.g. white-labelling my services as a viable revenue stream for my business
But turns out it's a legit method to increase cashflow
Usually lucrative for both parties too
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Cold outreach sauce:
Reference your YouTube videos to overcome objections in your outreach
Don't have a YT?
Start one. Just raw-dog it.
Value > production for B2B market
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New content cadence
2 YT shorts, or 1 YT video - every day
Re-post to X + LI.
Gonna absolutely blitz it this year
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Don't be like me
I failed to document my journey properly for the first 5 months of my business
because i was crippled by imposter syndrome
I'm now making MORE money online than I did as a doctor
...and i've barely peeled back the layers of how ive gotten here 😂
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A year ago I thought content creation was only for the vain attention junkie
now i realise, it's one of the most high ROI things you could possibly do
building a personal brand alongside your business is no longer optional
it's mandatory
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Not been able to work properly on the business for 4-5 days
This is what a job does
quietly sucks away your energy
that's why weekends are so important
s/o to everyone rocking up on saturday and sunday
you warriors are unstoppable 🚀👊
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All subject lines, email copy and sales scripts will stop performing over time
It's called 'Ad fatigue' or 'Copy fatigue'
The prospect has seen it 1000 times
Change your language and angle to ensure pattern interruption
Fundamentalists understand this
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The goal with outreach is to group all prospect responses into categories.
Write subsequences for all those response categories.
Now automate. Cut workload by 90%.
You've now got an appointment booking machine that can be run by a setter on 100% commission basis.
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If your targeting + offer is good
You can even get the prospect's name wrong 😂
And still achieve the desired outcome
(Some system malfunction)
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Guys yapping about how they came up with certain terms and mechanisms cracks me up
There are no new problems or solutions.
It's all been done before by the greats of the past
Iteration is creativity, that's fine.
But don't claim yourself to be a pioneer lmao
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Don't fall into the trap of trying to find a blue ocean niche.
You're going to drive yourself mad
instead, focus on 2 things:
1. Personal brand
2. Getting SO good at what you do
That your offer becomes easy to sell
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If you're running ads, use this Top of Funnel automation:
1. New opt-in / lead
2. Verify Lead Email address (e.g. Neverbounce)
3. Only continue if Valid email address
4. Add to Nurture email campaign
5. Notify app setter in Slack
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'If you wanna make it, it takes 3-5 years minimum of sitting in your room being a loser'
The reality that nobody wants to accept.
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Spending time with business owners in real life
has made me realise that my skillset is far more valuable than i thought
barely anyone outside of money twitter knows how to do cold outreach properly
or direct response in general
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Fastest way to lose your sanity is working with low level clients
All a journey though - you need to work your way up to be worthy of working with better clients in the first place
That's when a client facing business really becomes worthwhile
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Bulking is actually a massive pain in the ass when you're trying to build a business
literally having to force myself to stop working
and have breakfast
but i just can't rationalise taking shortcuts with my health + physique
dont want to be succesful if i look like a stick
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People on here will tell you 'I built a 6 fig business in 6 months'
But leave out the part where they struggled for the entire year prior to that
Not hating, it's just part of the game
Recognise it
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You should absolutely give your best stuff away for free.
It is not a debate.
This is exactly why -->
The way you scale is by getting good clients.
Good clients = great to work with = best results
Good clients, know that they COULD learn your skill by themselves. They just
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There's actually nothing stopping you from taking out a bank loan today
Spending it on ads / cold email
Signing high ticket clients
And printing money out of thin air
Kinda wild if you think about it
Knowledge + skillset has infinite ROI
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When your cold email is personalised enough such that the prospect is not sure if he knows you or not
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It's so easy to 'repurpose' content on all platforms but at the same time
the opportunity cost is real if you're doing it all yourself
Better to focus on 1 platform and then hire an agency once you get enough cashflow imo
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You wanna know how to tell if you're working hard enough?
If you're struggling to find the time to feed yourself
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Will never get tired of watching the haka
That was some WC final too, congrats to South Africa 🇿🇦🏆
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index funds aren't gonna make you rich or free my friend
first provide value, make money
build a cash-cow business
then invest the cashflow
and preserve/grow what you've made
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hilariously realising that spending the past 8 years partying
has had more benefits than I thought
you see 'Business' IS a social game - you won't get anywhere lone-wolfing it
you're dealing with other human beings
who have the same life goals as you
Smile. laugh. Be a bro
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This is tragic to say but it's true
people like talking to attractive people
not talking about sexual attraction here
you want more friends?
get to the gym. get in shape. dress well
people will naturally gravitate to you
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Biggest lesson I've learnt this year - double down on systems.
Content systems
Outbound Systems
Paid systems
Sales Systems
Hiring systems
Onboarding systems
Project Management systems
...the keys to growth and freedom.
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5 apps that I use every day in my business to increase output:
1. Akiflow (Personal Planner)
2. Notion (Knowledge database)
3. Google sheets (cashflow/finances)
4. Miro (Mindmaps/asset building)
5. TweetHunter (Content/lead gen)
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'Keep things secret until you succeed' is a poor man's way of thinking.
What you really need is:
1) A stronger stomach
2) To be around better people
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