excellent summary of what "inner" work is all about

Dark-themed SaaS bento grid. Five core features, clean layout, soft glows, and subtle 3D vibe.

A recent example of the same:

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200+ clients later, here's what nobody tells you about design subscriptions: The best clients don't come for 'unlimited designs' They come because we speak "founder" Design is the output. Business understanding is the input.

One day you will realize this meme is the most important life lesson of all

A developer once told me, “I can build faster when the design file respects me.” And we never forget that. Good handoffs are a love language.

If you ever feel like you’re doing too much - zoom out. You probably are. But that’s also how you find the next thing that’s ready to be automated, delegated, or dropped.

Our best deliveries usually happen when the designer adds a note that says - “Here’s why I made this choice.” You’d be surprised how much clients want to understand what and why behind a design - not just look at the final screens.

You can feel when a week has been “too delivery-heavy.” Everyone’s quiet, focused, but a bit dull. That’s usually my cue to slow down and talk to the tea, about why we’re doing what we’re doing again. Purpose resets energy better than any offsite.

We once delayed a delivery by 2 days because the designer wasn’t confident about a single section of 1 landing page. It turned out to be the client’s favourite part and got us the complete website contract. Sometimes, what looks like a delay is just someone caring enough to get

When things go wrong, I’ve stopped asking “Who’s responsible?” Now I try to ask, “Where did the system fail?” Because people rarely make the same mistake twice - but systems do.

Every time we design a landing page, there’s this moment halfway in where everyone starts to overthink. That’s when we pause. Reopen the brief. And ask - what’s the one thing we want the visitor to do? 90% of clarity comes from asking that again.

Some clients make you grow because they demand excellence. Others make you grow because they teach you patience. Both are important in their own way.

We once rebuilt a client’s entire homepage by reordering sections and making minor tweaks - no new design. Their conversions went up by 40% straight away over about 2 weeks. Turns out, sometimes you don’t need new colours - just new logic.

Just came across the concept of “reignition vs retention.” Makes so much sense. We once had a brilliant designer who slowly started losing steam mid-year Same type of projects, same kind of feedback, same rhythm. And neither a raise nor a title change brought that back. What

The hardest hires to find are the quiet, reliable ones - the ones who don’t talk about “ownership” but show it by never dropping the ball. You can REALLY build an entire company around 3 people like that.

Most processes at OffLens were born out of a scramble, not strategy. Something broke, someone panicked, and we decided we’d never let that happen again. Systems built from chaos >>> Systems built from ambition

Every time we work with a founder who says, “I don’t care about visuals, I just want conversions,” I smile. Because conversions are visuals - just well-prioritised ones : )

I’ve stopped expecting first drafts to be great. The first draft tells you if you’ve understood the problem. The second one is where the work starts.