Most stores focus on what happens on the site: design tweaks, faster checkout, and cleaner layouts. But some of the strongest conversion tools actually work outside your theme. Here are seven worth looking at 👇 1️⃣ Email marketing tools Keep your brand in the inbox with

Prompting isn’t just typing into a box. It’s more like briefing a designer or setting defaults in a theme. Take a look at this vague line → “Write me a product description.” The result? A generic text response that you definitely need to rewrite. We’ve been digging into

Marketers are still obsessing over shrinking traffic counts. But in an AI-first search world, the volume of clicks matters less than the quality of the ones that remain. Here are 5 evidence-backed reasons LLM traffic outperforms Google traffic: 👇 1️⃣ LLM Sessions Run Deeper ↳

Selling wine online comes with its own set of challenges. Vino, our new Shopify theme, solves them 🍷 Crafted and perfected with industry specialists, Vino delivers everything essential for a successful online wine business. Try Vino today: https://t.co/9hqTh8RFXu

See Holly + Mae in action 👇 https://t.co/zt159UU6vL Explore Fetch here 👇 https://t.co/a3iNNbRV3d 👉 Follow @ArchetypeThemes for more merchant stories & Shopify UX insights.

✅ Trust built in “Buy with Shop Pay” and secure payment notes are shown right where decisions happen. No custom builds. No extra layers. Just smart use of what Fetch already includes.

✅ Organized tabs for Description, Size Guide, and Shipping Info is structured so shoppers don’t need to scroll endlessly. ✅ Recently viewed + You may also like Keeps discovery going and naturally drives cross-sells.

Here’s what their PDPs do right: ✅ Image galleries with multiple angles Shoppers can see every design detail without leaving the page. ✅ Color swatches + size options (S–5XL) Variants are simple to select, no dropdown friction.

Most pet brands make shopping harder than it should be. 🐾 Clunky product pages. Missing details. No trust signals. Holly + Mae shows how a smart theme (Fetch) turns playful products into a seamless shopping experience 👇

Big win for merchants: You can now customize your shop name on shipping labels 🎉 Until now, Shopify labels have always shown your default shop name. But starting today, you decide how it appears. That means: → Jewelry brands can ship with a discreet name → Multi-brand

UX has a “user” problem. For decades, we’ve been taught to design for a singular, isolated “end user.” But in practice, no product ever exists in isolation. A surgical tool? It’s touched by surgeons, nurses, anesthesiologists, and even maintenance staff. A smart doorbell? It

Bad UX doesn’t just frustrate your users. It breaks their trust, slows decisions, and costs you conversions. Baymard’s research highlights common pitfalls that show up everywhere, from Apple’s Magic Mouse to confusing parking signs, clunky ATMs, overwhelming AWS menus, endless

𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆 𝗶𝘀 𝗮 𝗦𝗧𝗥𝗘𝗦𝗦 𝗧𝗘𝗦𝗧 𝗳𝗼𝗿 𝗲𝗰𝗼𝗺 𝗨𝗫. Your shoppers are racing against the clock, comparing multiple sites, and every friction point gets magnified. Baymard’s research highlights 10 proven ways to reduce cart abandonment and build buyer

All of this is built natively in Expanse. Experience it right here: https://t.co/MHudpkGHyo Wrapido shows how joyful products + thoughtful design = a storefront that feels effortless. 👉 Follow @ArchetypeThemes for more Shopify merchant stories & UX insights.

📖 Storytelling that connects Homepage sections highlight: – “The art of gift-wrapping” – Wholesale opportunities for scaling beyond DTC

🛒 Checkout that converts Shoppers can: – Add to cart quickly – See “Buy with Shop Pay” directly on PDPs – Get reassurance with “Secure payments” & in-stock status

💡 Promotions that boost value Wrapido uses Expanse to: – Highlight seasonal tiles – Capture sign-ups with a popup – Drive AOV with bundle builder discounts (10–20% off)

📦 Product pages that sell the story Each PDP answers the key questions: – Multiple image angles – Color options (like Purple) – Tabs for description & FAQs – “You may also like” recs at the bottom

🎁 Merchandising that inspires Collections like Spring and Best Sellers make shopping effortless. Expanse powers clean grids, sorting, and navigation so customers can find the right gift fast.

Gift bows, bundle discounts, and wholesale scaling… What does that have to do with great e-commerce UX? Everything. Here’s how Wrapido nails it with Shopify’s Expanse theme 👇