Shopify just made theme discovery a whole lot better, especially for Archetype Themes users. Every preset in the Archetype Themes family now has its own dedicated listing in the Shopify Theme Store. That means:. • Easier search and category filtering.• A direct path to the

Baymard just released a benchmark focused entirely on small catalog DTC brands - GoPro, Away, Our Place, Snowe, and Backdrop. Each site was manually audited across 500+ UX parameters. The result:. → 2,500+ performance scores.→ 1,700+ best and worst practice examples.→ A

Shopify’s new theme code editor is now live, and it’s a serious upgrade. You can test it today by adding ?vs=1 to your theme editor URL. Here’s what’s new (and fully built into your Admin):. ✅ Powerful search across all theme files.✅ LiquidDoc for real-time autocompletion,

Baymard’s new UX benchmark found that 69% of large catalog sites don’t correct basic search typos. And 68% show inconsistent product specs across PLPs. Shoppers lose trust, drop off early, or abandon carts, not because they aren’t interested, but because the experience makes it

Most brands overlook the highest-performing channel in the funnel: the box. Unboxing is one of the few touchpoints that guarantees attention. There are no open rates to fight. No distractions to compete with. It’s where your customer is already holding the product and ready to.

Menus aren’t just for navigation. They set the tone for how customers explore your brand. 𝗢𝗻𝗲 𝘁𝗵𝗲𝗺𝗲 𝗯𝗿𝗮𝗻𝗱 𝗴𝗲𝘁𝘀 𝗿𝗶𝗴𝗵𝘁?. Honey Pot’s top nav - clear, content-rich, and built to guide. Here’s what works:. ⤷ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗶𝗿𝘀𝘁 𝗱𝗿𝗼𝗽𝗱𝗼𝘄𝗻𝘀.Menus

Featuring an FAQ page on your Shopify store does more than reduce support tickets. It supports your entire customer journey, from first visit to post-purchase. A well-structured FAQ acts as a trust-builder, a conversion booster, and a self-serve support layer that runs 24/7.

Shopify Flow gives DTC brands the tools to send well-timed, personalized email automations based on actual customer behavior. But too often, stores still use one-size-fits-all logic:. – Same reminder timing for every product.– Discounts sent before the first product even arrives.

Good PDPs don't need extra apps. Starting with the right theme should provide everything you need. This example from Bloom shows what happens when a brand leans into what their theme already offers, without layering on custom builds. Here’s what this PDP gets right:. ✅ Flavor

Baymard reviewed 87 page templates and 809 filtering patterns across Macy’s ecommerce flow. Despite the scale, the overall performance still landed in the “Mediocre” range. You’ll see versions of this in a lot of Shopify stores. Here’s where the structure starts to break down:

If you're maintaining custom extensions, the latest POS UI Extensions release (2025-07) includes breaking changes ahead of version 10.7.0. Here’s what changed:. Removed:. FormattedTextField.→ Still works in POS 10.6.0.→ Will break in 10.7.0.→ Replace with TextField.

Cart Abandonment Is Still 70%. Here’s What That Actually Means for Theme UX 👇. Baymard’s 2025 benchmark puts the average cart abandonment rate at 70.19%. But when you strip out “just browsing,” the top reasons left are design problems, many of them solvable in-theme. Here’s

Baymard just benchmarked the UX of 7 top pet care ecommerce sites. None of them scored “Good.”. Out of 3,300+ performance scores across desktop and mobile:.- Most sites landed in the "Decent" to "Mediocre" range.- A few dipped into “Poor”.- None reached “Good” or “Perfect”. This

You can’t fix what you can’t measure. Shopify rolled out key performance metrics for product bundles giving merchants better visibility into what’s working, what’s not, and where you need to shift. Here’s what you can now track in the Shopify Bundles app:. - Bundle total sales

All of them use Archetype’s Impulse theme - built around the same UX principles driving their performance. → Follow @ArchetypeThemes for more Shopify UX insights, merchant benchmarks, and pattern-backed theme strategy.

These aren’t just best practices. They’re patterns we’ve seen in brands like:. – White Oak Pastures: .– Revlon: .– Linksys: .– Darn Tough:

5️⃣ Unified UX patterns across the site. No jarring layout shifts. No “where am I?” moments. Just predictable, familiar structure across every screen. That’s what helps users keep moving.

4️⃣ Flexible layouts, consistent branding. The page format can shift. The brand feel should not. → Fonts, colors, and tone stay consistent.→ From homepage to PDP to cart. That consistency builds trust.

3️⃣ Search that actually works. Search isn’t an afterthought. It’s how users move quickly through big catalogs. → Autosuggest.→ Filters.→ Relevant sorting. Especially important for mobile shoppers.

2️⃣ Clean, scannable navigation. Top stores don’t overwhelm users. → Simple menus.→ Curated collections.→ Mobile-friendly UX. Less noise, more action.