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Singapore Airlines is building an AI-first customer journey, here’s how. Forget AI-first companies. Singapore Airlines is showing what it means to build AI-first customer experiences. According to A'bidah Zaid Shirbeeni (via MARKETING-INTERACTIVE), here’s how they’re applying

The biggest AI opportunity in marketing isn’t content, it’s product marketing. Let me explain why PMM is the real goldmine for AI transformation:. → PMM teams are chronically under-resourced.Even here at Klue, we’ve got one PMM managing two products, AI transformation,

The biggest AI opportunity in marketing isn’t content, it’s product marketing. Let me explain why PMM is the real goldmine for AI transformation:. → PMM teams are chronically under-resourced.Even here at Klue, we’ve got one PMM managing two products, AI transformation,

The biggest AI opportunity in marketing isn’t content, it’s product marketing. Let me explain why PMM is the real goldmine for AI transformation:. → PMM teams are chronically under-resourced.Even here at Klue, we’ve got one PMM managing two products, AI transformation,

The biggest AI opportunity in marketing isn’t content, it’s product marketing. Let me explain why PMM is the real goldmine for AI transformation:. → PMM teams are chronically under-resourced.Even here at Klue, we’ve got one PMM managing two products, AI transformation,

The biggest AI opportunity in marketing isn’t content, it’s product marketing. Let me explain why PMM is the real goldmine for AI transformation:. → PMM teams are chronically under-resourced.Even here at Klue, we’ve got one PMM managing two products, AI transformation,

The biggest AI opportunity in marketing isn’t content, it’s product marketing. Let me explain why PMM is the real goldmine for AI transformation:. → PMM teams are chronically under-resourced.Even here at Klue, we’ve got one PMM managing two products, AI transformation,

What if B2B brands marketed like Coca-Cola?. Coca-Cola doesn’t dominate because its formula is superior. It wins because the brand is unforgettable. In a world where every soda is sweet, fizzy, and cold—Coke sells emotion:.Refreshment. Nostalgia. Human connection. And that’s

AI isn’t just transforming sales; it’s reshaping post-sales too. In B2B SaaS, the real battleground for value isn’t the close—it’s what happens after. Onboarding, support, and expansion decide whether customers stay or churn. Here’s how the smartest teams are using AI

From AI’s limits to startup opportunities. Today’s AI is powerful—but still predictable. It reasons well, but struggles to create, intuit, or adapt across complex tasks. Here’s the current AI Reasoning Ladder:.🟢 Easy problems – 90%+ success.🟡 Medium problems – 90%+ with 1,000

When Patagonia paused ads, loyalty went up. In late 2023, Patagonia made a bold move: they stopped traditional ad spend. Instead, they partnered quietly with micro-creators—especially podcast hosts—to deepen community trust. And it worked. → 76% of podcast listeners trust

Building authentic connections at scale is marketing’s new superpower. The Walt Disney Company pushes 50,000 ad creatives per month across platforms—racking up 5 billion impressions every week. But scale alone doesn’t drive success. Connection does. → “We’re targeting our way

Ever heard about computers that learn just like our brains?. They’re called neural networks, and they’re modeled after how human neurons transmit signals. By recognizing patterns and adjusting themselves over time, these networks can drive everything from accurate speech

Wish your website would pop up first on Google?. That’s where SEO comes in, the art and science of tailoring your content to rank higher on search engines. By targeting the right keywords, optimizing page speed, and crafting valuable, user-focused content, you’ll attract more

Listen, learn, delight: the new rules of customer connection. Engagement isn’t something we do to people. It’s something we build with them. Clicks and conversions are outcomes. Real connection is the goal. → Every email, push, in-app ping, or quiet moment is part of the

From web visitors to app loyalists, what dating taught me about user conversion. Would you ask someone to move in after the first date?.Pushing app installs too soon feels exactly like that—rushed, awkward, and likely to backfire. Here’s how to slow down to scale up and build

Subject lines aren’t what they used to be. In 2025, writing great subject lines isn’t just copywriting—it’s context, tech, and behavior-aware messaging. Here’s how the game has changed (and what modern marketers need to adapt):. → Subject lines must stand alone — assume preview

Natural Language Processing (NLP). Ever wonder how virtual assistants understand your questions so seamlessly?. It’s all thanks to NLP, the technology that helps computers interpret, analyze, and generate human language. From chatbots to voice recognition, NLP powers

The cookie is crumbling; CRM-powered PPC is rising. Third-party cookies are vanishing. Privacy laws, browser blocks, and user expectations are rewriting digital marketing as we know it. → CRM + PPC = privacy-safe, hyper-targeted ads without third-party tracking.→ Re-engage

[Brain Rot is winning the algorithm war.]. Absurdity is the new attention hack—and it’s reshaping how brands show up online. From surreal memes to emotionally chaotic visuals, “Brain Rot” is no longer a joke. It’s a strategy. → Sharks in Nikes. Crocs in bombers.