Andrea Lori
@AndreaLoriMI
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https://t.co/O2GWKMbbh6
Joined February 2013
🎉 Let’s give a standing ovation to 7 winners of the 2024 Stellantis Venture Awards! 👏 This year’s honorees were selected based on their impact on the customer experience, the novelty of their technology, and its potential scalability within #Stellantis. https://t.co/YDgdWrZdyi
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🏆 We won the 2023 Classified Award in collaboration with the "E. Piaggio" Research Center (University of Pisa) thanks to Abel, the social humanoid equipped with Emotion AI who is able to relate empathetically with patients affected by neurological disorders. #AI #EmotionAI
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Who had the most emotionally impactful holiday ad in 2022? We analyzed the top 4 brands: - Amazon - Apple - Coca Cola - McDonald's Find out who scored the highest. #emotions #emotionai #advertising #holidays #marketing
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Buon Natale e buone feste dal team di Emotiva! P.S. Abbiamo perso un po' di felicità perché non c'era più il dessert! --------- Merry Christmas and happy holidays from the Emotiva team! P.S. We were missing a little bit of happiness because there was no more dessert left!
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Emotiva compie 5 anni! Ecco i motivi per cui festeggiamo: 1. Milioni di emozioni decifrate nel corso degli anni 1/ #emotiva5anni
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Do you want to know the secret to EMPOWERING your marketing decisions? It involves tapping into real-time reactions from your audience. Emotion AI technology helps you measure attention and engagement, all in a user-friendly dashboard. Learn more: https://t.co/Y3oYuUTKCM
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Marketers spend most of their time on reporting tasks, which has grown to nearly 60% over the last 10 years. Several ad metrics exist today, but marketers are using more sophisticated, real-time metrics like predictive click for optimization. Read more: https://t.co/QF7QKE4ITn
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Companies typically allocate 5 to 25 percent of total revenue or revenue targets for marketing campaigns. Are you sure you are spending the budget on the right campaign? Several factors indicate whether you are on the right track.
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Do the emotions involved in subconscious thoughts help target audiences decide when it's the right time to buy? Studies show that emotional content is more effective in capturing an audience's attention than regular content. Read more: https://t.co/bgnjkF1hG7
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Per saperne di più sulla scienza delle microespressioni. https://t.co/mlOMMOmveQ
#attentioneconomy #emotions #EmotionAI #emotionalmarketing #AffectiveComputing
emotiva.it
Non esiste esperienza cosciente che sia priva di una componente emozionale.
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Ma non è così scontato analizzarle in modo corretto; il contesto e la correlazione con lo stimolo che genera la risposta emotiva sono fondamentali. 2/
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Cosa sono le microespressioni e perché sono importanti? Le microespressioni ci permettono di decodificare le emozioni primarie perché sono universali, spontanee e misurabili. 1/
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Il case study di NeN fornisce maggiori dettagli sull'analisi dei dati. Leggilo qui: #attentioneconomy #emotions #EmotionAI #emotionalmarketing #AffectiveComputing
https://t.co/UhZgfE7Zyn
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utilizzando i dati relativi all'attenzione e alle emozioni per individuare i due spot che avevano maggiori probabilità di ottenere il coinvolgimento maggiore sulla TV lineare. 2/
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Che cosa hanno in comune un alieno, un incantatore, un call center e un ufficio postale? Sono 4 diversi spot pubblicitari creati da NeN. Il team ha sottoposto a un test oltre 400 intervistati... 1/
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WORKSHOP "Startup Intelligence Computer Vision" Gli @Osserv_Digital del @polimi hanno selezionato Emotiva per partecipare al workshop sulla computer vision. Questo non può che farci provare una bellissima emozione. #attentionmeasurment #emotionAI #affectivecomputing
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Learn all you need to know about the #attentioneconomy: ☑️ what it means ☑️ how it works ☑️ where you can see examples Read all about it here. https://t.co/q4skmwlQJu
emotiva.it
The attention economy in marketing demonstrates how user attention can be treated as currency, bringing profit to companies when leveraged.
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What are the key elements to a good video? 🪝 The first seconds hook you in 🎬 The video length is just right ↘️ It has a clear CTA But that's not all that matters. Users attention level changes depending on the platform they are viewing. Read more:
emotiva.it
How to create the best video for your marketing campaign? To date, various tools allow you to do this and make the best video for...
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