ONE MILLION VIEWS! Our small but mighty channel just passed 1 million views! It's been so fun sharing software reviews through our lens. We have A LOT more coming, we feel like we are just getting started! @alexhbass @efficientapp

The biggest win with ChatGPT Atlas is that it already has full context about me. It already knows my tastes and preferences. I'm already paying for (2) subscriptions (one for work and one personal since I don't want to muddy the memory), so it feels easy.

One of my biggest unlocks this year was to stop cooking. Some people find it relaxing, but for me, it's a chore. It was @alexhbass's suggestion. At first I resisted because I wanted to ensure we were eating healthy food, but I eventually found a meal delivery company that seems

If you're gonna get your site roasted, might as well be by the pros ...live in front of 400 people 😅

👏 Supercut is my #1 new favorite tool in 2025! The user experience is INCREDIBLE and I feel such delight when I need to record a video update. Thank you for putting so much TLC into it! 🙏

This tool looks incredible, can definitely see us using this for our channel 🔥

okay, 🤩 wow @jittervideo is amazing! We have the most complex animation in After Effects + Adobe Illustrator, sooo painful and slow to use. Just tried Jitter and it's incredibly promising. I truly feel like leaning towards simplicity is an underrated skill.

AI agents are getting so good. Just had to freeze my ClassPass membership which would normally be a whole 10 minute chat ordeal but it was resolved in under 1 minute with an AI agent.

Absolute favorite so far @alexhbass

More photos!

Photo drop from Vidsummit in Dallas this year! So many learnings and incredible conversations, need a whole week to digest.

i did not expect Sora to be this fun 🤩 thoughts since using it: - wild seeing yourself in new roles (eg. seeing myself “acting”) - immediately my imagination has expanded, it feels playful to let my mind create anything without limitations of filming, editing, etc - this

We’re at Vidsummit, a YouTube creator conference. We are treating it as a mini company retreat this year, so fun to get to do this with @alexhbass and call it work. Always so fun connecting with other creators! Even ran into a friend from university who has her own YouTube

Just tried the world’s most famous smoothie that has been viewed over 3 billion times by no other than @JoeyFennema 😲 It was amazing.

When your dad gets a 3D printer, he sends you your first merch @efficientapp

My *favorite* part of @efficientapp is our newsletter. Writing is my happy place, it's fun diving deep into topics we've been thinking about (this week it was our hiring process for our next video editor). The best part is receiving replies like this! 🥹

Omg when did @Spotify start including entire audiobooks as part of their subscription and why am I just finding out about this now!

As part of our hiring process, we ask applicants how often they use AI in their day-to-day. Surprisingly, only 66% use it daily, while 34% resist it. It's fascinating that some job seekers admit to not fully using AI, despite many companies mandating adoption🤔

As a marketer, these are the analytics I've always dreamed of having 👀

I think Eric’s onto something

1,000 applications → 1 A+ hire. A founder friend said this is typical to find someone exceptional. Is this the norm for other startups?