AI video has evolved from surreal and broken to almost indistinguishable from reality, blurring the line between creativity and simulation. Watch our new video to see how it’s reshaping storytelling, advertising, and media:

Our new video explains what IATA’s One Order is, how it differs from NDC, and why it could revolutionize airline bookings by replacing outdated systems with a single unified order record.

What does it really mean to become AI first? The video explores how generative AI is transforming businesses from foundation models to AI agents and where real transformation begins. https://t.co/bfVT5ljoXV

What is a Travel Management Company and how does it help businesses manage everything from bookings and visas to risk management?

Ever notice flight prices shifting in just a few days? That’s dynamic pricing in action. Airlines constantly adjust fares to balance full planes with maximum revenue. https://t.co/Iceel8deGu

Ever feel buried under too many ideas and scattered notes? Mind maps turn that chaos into clarity, helping teams brainstorm, plan, and design more effectively. Watch our new video to see how mind mapping can supercharge product development.

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While we’re embracing this shift, our core focus remains travel and tourism technology consulting. This change sharpens our delivery, but our sector focus and commitment to our clients remain the same.

We also focus on delivering more than just code — we’re here to understand the product’s market potential. Using AI-enhanced coding and prototyping, we quickly deliver MVPs and PoCs, so clients can test the viability, ROI, and tech choices before going all-in.

We’re committed to technology consulting, blending industry knowledge with technical decision-making. Our team helps clients prepare for the future by assessing their readiness, training teams, and integrating AI into core workflows to ensure long-term success.

Engineering is still our main strength, building secure, cloud-native systems with automated testing and seamless updates. With AI-powered coding, we’re speeding up feature delivery and improving existing code, while AI helps streamline operations and replace old methods

"This evolution clarifies how we work: AI as an efficiency and innovation layer, engineering depth underneath, consulting to guide decisions, and a product focus to ship what brings market success." — Alex Medovoi, President & CEO of AltexSoft.

We’re gradually integrating AI into our processes, from code generation to finance and admin, and helping clients use AI to create PoCs, speed up innovation, and automate key tasks to save time.

AltexSoft is transitioning to an AI-powered model and identifies itself as an AI-driven software engineering and consulting firm trusted in business transformation and product development.

The payment journey from booking a flight to airlines getting paid is more complex than you think. Just broke down how one system is cutting airline settlement times from weeks to just 2-4 days

AI models turn complex text prompts into precise visuals using word embeddings, an NLP technique that converts language into mathematical representations, helping machines grasp semantic relationships and context Watch this video to see how it powers today’s AI systems

Learn more about Airline Ticketing in our article

7/ The image below illustrates the booking flow specifically for full-service carriers

6/ These ticketing models help LCCs save on operational costs, but they create more complexity for travel agents who need to handle changes and cancellations directly with the airline.

5/ Once the payment is confirmed, the airline sends the flight details directly to the passenger. No itinerary receipt is needed in this model