I've spent over a decade coaching elite performers in professional sports, Olympic sports, and elite military units. The truly great ones recognize their mentality as a competitive edge. Here are the 3 mindsets that separate the best from the rest:.

RT @GRTaylor2: I wish I discovered @AlexAuerbachPhD earlier. Great mindset and performance content.

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I’m running a free webinar with @sbkaufman(an Ask Us Anything) to talk about our new course for coaches at all levels. You can register for free here:.

RT @TylerDJohnson: Elev8 Podcast Ep. 178 Mindsets with @AlexAuerbachPhD via @YouTube

This is one of the most fun projects I’ve worked on with the great @sbkaufman …. We’re on a mission to help coaches maximize the potential of their talent, and we’ve got some incredible guests joining us including @stevemagness, @steven_kotler and @kristastryker. Sign up info:.

Are you raising a youth athlete?. We're hosting a free webinar tomorrow: Inside, we'll cover how to unlock your child's full potential using sport psychology. See you there!.

RT @CBeckedorff: 🧠May is Mental Health Awareness Month 🧠.High performers aren’t immune to emotional strain — many athletes and coaches are….

RT @MichaelFulwiler: Enrollment for Cohort 2 closes tomorrow!. Join @AlexAuerbachPhD and myself on a four-week journey to build income beyo….

ULTIMATE GUIDE: Mastering Your Stress Response. 1. Recognize your default stress mindset. 2. Reframe pressure as opportunity. 3. Communicate this perspective to your team. 4. Use stress as performance fuel. 5. Build resilience through intentional challenge exposure.

The stress mindset hierarchy:. 1. "Stress is debilitating" → Threat response → Focus shifts to stress reduction → Goal abandonment. 2. "Power through" → Individual persists but team suffers → Collective failure. 3. "Stress enhances" → Challenge orientation → Team elevation.

Want to read more about building a system for sustainable excellence?. Check out my first book, Called to Greatness: .

My challenge to you:. Start treating your mental wellness with the same seriousness as your physical training. Not just because it feels good—but because it's the foundation of sustainable excellence. What's one small recovery practice you can implement today?.

The ultimate truth about elite performance:. You can't perform if you're not well. Western culture has taught us to push through at all costs, but the science is clear—that approach leads to breakdown, not breakthrough.

Building adaptive capacity means:. • Ensuring your "tank" is big enough for tough challenges.• Knowing when you need to refill.• Having recovery strategies ready.• Prioritizing sleep (the #1 performance enhancer!).

As a leader, your self-care habits matter even more. Research shows leaders who prioritize recovery have:.• Higher-performing teams.• More engaged team members.• Sustainable excellence. You're modeling what high performance ACTUALLY looks like.

The key insight: You can't build capacity by going hard 100% of the time. That's like trying to build muscle by lifting weights 24/7—you'll break down, not get stronger. Recovery isn't weakness—it's a strategic investment in FUTURE performance.

So what's the science behind sustainable excellence?. It's called ADAPTIVE CAPACITY. Think of it like building a muscle:.• Challenge yourself.• Rest & recover.• Return stronger.• Repeat with progressively harder challenges. Your mental muscles work the same way!.

Meanwhile, the MOST successful athletes have quietly prioritized wellness all along. Lewis Hamilton, the winningest F1 racer ever, puts it perfectly:. "The better you feel, the better you are at doing your job.". Isn't this true for ALL of us?.

The good news: Pro sports is leading a cultural revolution. Athletes like Simone Biles, Michael Phelps, Kevin Love, and Naomi Osaka are prioritizing mental health PUBLICLY. Their message is clear:."I can't give my best right now. I need to rebuild before I return.".

For years, sports culture has glorified "toughness" at the expense of mental health. We can see a physical injury, but mental struggles remain hidden. The result? Athletes push through psychological pain until they break down completely. This isn't sustainable—or necessary.