AisleOne
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A weekly newsletter on design, photography, film, music and culture. Curated and written by Antonio Carusone. Subscribe for free.
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I'm pleased to introduce two premium newsletter memberships that offer exciting benefits and content like exclusive articles from guest writers, good-for-creating playlists and more. You can learn more about the memberships and subscribe to them here:
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Nike ads from the late 80s and early 90s were something special.
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Industrial design of the 70s and 80s.
1. Kenwood Whisk — Kenneth Grange — 1971
2. Sony PS-Q7 Turntable — 1982
3. JVC Videosphere Television — 1970
4. Olivetti Divisumma 18 — Mario Bellini — 1972
Source: The Philadelphia Museum of Art
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Designer Shawn Hazen's personal collection of vintage calculators. The Triumph-Adler Concorde 1 from 1986 is blowing my mind with those colors and the angled corners... my goodness. I need to find one.
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Pastels in product design. I'd love to see this make a comeback.
1. Seiko h-timetron — 1999
2. Philips PMC 100 — 1986
3. ETP 55 Typewriter — 1983 (Source: MoMA)
4. Bang & Olufsen Beocom 1000/2000 — 1985
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Typographer and graphic designer Margaret Calvert designed UK's road sign system, the Glasgow Airport logo and signage, and the Transport, Rail Alphabet, and Motorway typefaces. Here's a sample of her influential work.
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These color charts in the 1915 book 'Atlas of the Munsell Color System' by A. H. Munsell are insanely good.
View the entire book:
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1950s 7Up logo, proportion chart, and advertising available to distributors.
More →
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Braun printed materials from the 60s are so good.
A bunch more here:
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IBM posters designed by Ken White in the late 60s and early 70s.
Source: Library of Congress
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Remember when ads used to be great?
1. Unknown
2. Chiat/Day
3. Fallon McElligott
4. John Brown & Partners
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Some of my favorite vintage calendar designs.
1. Massimo Vignelli - 1965
2. Wim Crouwel - 1964
3. Enzo Mari - 1963
4. Barbara Loveland - 1975
Sources: West Michigan Graphic Design Archives, Flickr, eMuseum, Archivio Grafica Italiana
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I can't get enough of these Porsche Racing posters designed by Hanns Lohrer in the 50s and 60s.
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Braun cameras and projectors designed under the supervision of Dieter Rams.
Source:
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Gorgeous 1970s Audi Fox ads set in Avant Garde Gothic, designed by art director Helmut Krone.
More →
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1980s Sony catalogs. I dig this layout design and how it easily allowed for different variations.
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Some of my favorite pieces of work by Italian graphic designer Ilio Negri.
Source: AIAP
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The lost art of VHS tape design. For Generation X, shelves of these tapes were our Netflix. The Polaroid designs are my favorite.
A large collection of covers here:
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1960s ads for Volkswagen of America designed by Helmut Krone. My favorite bit is how he deliberately left widows and cut sentences in half to keep the text blocks from being solid.
More here:
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90s posters by Paul Rand that utilize squares as the main element.
1. Tokyo Communication Arts — 1991
2. 79th Ginza Graphic Gallery Exhibition — 1992
Source: Cooper Hewitt
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Pinterest collection of some of Helmut Schmid's work, including these nice Pharma packing designs.
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Walter Dexel did these typographic designs in the 1920s. I repeat these were designed in the 1920s!!! 🤯
More →
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Here's a Flickr set of The Danish Film Institute's collection of Cuban film posters from the past 50 years.
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Polaroid packaging sketches and final designs created in the 70s by Paul Giambarba.
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Some Friday night Pinterest finds of mid-century mainframe rooms. I want my office to look like this.
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1950s and 1960s Geigy packaging designed by Markus Löw and Andreas His.
Source: Museum of Design Zurich
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The aesthetic of the 80s Sony cassette experience was something special.
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Initial sketches and final logo for the Centre Pompidou done in the late 70s by Jean Widmer. The logo is an abstraction of the building facade. Widmer devised the idea while sitting at a café facing the Center and sketched it on the tablecloth.
Source: Centre Pompidou
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The "cascading type" aesthetic was developed over 50 years ago but is still popular today. Here are some excellent vintage examples of the style.
1. Burton Kramer — 1978
2. Rolf Harder — 1965
3. Wim Crouwel — 1974
4. Jacqueline S. Casey — 1968
Sources:
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Call me crazy, but I love this 90s aesthetic. It's mostly nostalgic for me.
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Some record cover designs from the blog Typophonic, a collection of 12-inch records from the 1950s through the 1980s featuring typographic designs.
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Real logo specs from back in the day. Notice how there are no golden ratios or random circles. That’s because these were actual specs on how to reproduce the logo, and not arbitrary shapes and measurements like you see today.
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1955 drawings by Josef Müller-Brockmann for the Swiss Central Office for Transport Promotion.
Source: Museum of Design Zurich
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These were designed in the 1920s by Dutch designer Piet Zwart. He was ages ahead of his time, and there is much for us to learn from his work.
More here:
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Here's a nice site of vintage ski graphics from the 70s, 80s, and 90s.
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1950s ads designed by Luigi Veronesi for Italian photographic film company Ferrania.
More here:
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Poster for the 1975 Federal Horticultural Show (Bundesgartenschau). Designer unknown.
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The colorful geometric graphic prints of 80s fashion were so good.
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I just came across these vintage Adidas tennis ads on Pinterest using the same grid design. Kinda neat.
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Josef Albers created these color charts and diagrams for his 1970s Never Before print series. Also pictured are specs for the series template.
More →
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