If you’re like most people, the number is shockingly low. Studies show that over 95% of brands fail to make any lasting impression on their audience’s memory. That means — the ones who truly understand positioning, storytelling, and distribution — ever stick.

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Startups today have everything our icons didn’t: AI, venture capital, sophisticated tools. Yet, over 90% of startups still fail. The paradox? It’s rarely just about product or funding. It’s about brand clarity. A THREAD👇👇

For Founders and CMOs, what is the lesson?

You should Know these....

Learn from this brands...

Live your Story at every turn

Here is a formula you can use...

As a startup try this...

Let learn from APPLE WHY THEY FIRST LAUNCHED

Here is the most common pitfall...

Arounda’s research concurs: “Poor brand identity development is a significant contributor to startup failure rates.”

Let compare and contrast

Google’s Radical Simplicity

Take google for example

Nike started with brand clarity

Legends Built on Story (Apple & Nike)

The Brand Paradox

Startups today have everything our icons didn’t: AI, venture capital, sophisticated tools. Yet, over 90% of startups still fail. The paradox? It’s rarely just about product or funding. It’s about brand clarity. A THREAD👇👇

Save and share these lessons for your next brand brainstorm. #Nike #justdoit #whydoit