Marketing personas are fictional representations of your customer base. The Analytical Persona does immense market research. They prefer established methods and only take leaps of faith if they can see the other side. To learn more, click the link below.

SEO is one of the most important aspects of getting your oil and gas, technology, retail, or cybersecurity website to the top of the search engines. Is your business taking advantage of the opportunity to reach new customers and grow? Learn more below.

Knowing your marketing persona is the first step in creating a marketing strategy. Learning how to implement this persona into your campaigns and digital marketing methods is even more crucial. Find out more in our latest blog post using the link below!.

Tired of following dated marketing techniques? Interested in having your entire customer base at your fingertips? Check out our latest blog: "What is Account-Based Marketing?" and see if ABM is the next step for your firm!.

We are thrilled to be contributing to The Oil & Gatsby Christmas Ball. Network with industry peers and support our industries while donating to a good cause. Registration is still open! Click the link below for more information. We hope to see you there!

Ever wonder if there is a direct link between increased revenue and investing the most in your marketing at the beginning of a product's lifecycle? Check out our newest blog post that tackles this idea and more! .

Skeptical about email marketing? Unsure about the ROI? Check out this article on helpful tips for boosting your B2B sales with email marketing! Several of these essential tips were inspired by marketing leaders here at Advertas.

At the end of August, we had the privilege of joining our client, Geophysical Insights, at IMAGE 2022. Check out these snapshots that showcase our latest work! To check out what our client has been up to since the event, click the link below!.

Finding new ways to stand out from the competition and generate leads can be difficult. Check out our feature in the Millenial Magazine, where we talk about seven unique ways to generate leads for your business! .#b2bmarketing #ABM #leadgeneration.

Happy Monday! We hope you have a great week!. #B2BMarketing #MarketingAgency

As social apps continue to take the world by storm, B2B marketers and clients are asking the question: Should we be leveraging TikTok? Check out this great article to find out if your clients should integrate TikTok into their social media strategies.

Episode 5 of The CMO's Guide To Everything is now live! In this episode, we are joined by Business Advisor of the Year and Entrepreneur of the Year Daniel Priestley to discuss a topic that is very relevant to all marketers - predicting future trends.

Join us as we chat with Ashley Estilette, the Chief Marketing Officer of Miratech, about leadership styles, continuing education as a marketer, the evolution of event models in 2022, rebranding, and much more!.

We all have been in that room or sat in front of a screen and asked ourselves, “What can we do differently this year than we’ve done before when it comes to our B2B marketing strategies?” .

New episode released today, to hear full episode please visit: Join us as Yosef describes B2B marketing strategies from a venture capitalist’s perspective.

New episode released today, to hear full episode please visit: In this episode, Joel Goobich shares his insights on video and content marketing, how to think in a disciplined way about your marketing objectives, and then leverage each asset.

New episode released today, to hear the full episode please visit: In this episode, Michelle Liro talk about her experiences working with sales teams to execute effective demand generation and relationship management throughout the customer lifecycle.

New episode released today, to hear full episode, visit - Listen to Susan Vitale, CMO of .@iCIMS, shares helpful tips for maintaining consistency and authenticity in the recruiting process and organically turning employees into brand ambassadors.

New episode released today, to hear full episode, visit - Listen to Mark Baker shares his approach to selecting meaningful KPIs that focus on long-term success and team unification behind shared goals.

New episode released today, to hear full episode, visit - Listen to Jeroen Courthout, CEO of @salesflare, offer insights on how to sort through the noise and tips to hone your process before ever touching software. #marketingpodcast #DigitalMarketing.