You own your first party data. You own the customer relationship. You know what products sell. So what's stopping you from delivering ads that are truly personalized to every audience that you serve?

Brooks Running keeps the runner at the core of everything they do. That deep authenticity created a unique challenge for Chief Marketing Officer Melanie Allen. How do you scale creative output without compromising brand integrity? https://t.co/DrR29YJolD via @AP

"A lot of AI tools on the market today are exactly what they say. They're an AI tool." Adora Head of Product Allison Light. "They're not actually a marketing solution that's aiming to drive performance. That's what Adora is fundamentally at our core."

Testing in paid advertising isn't about clicks or view-throughs—it’s about what’s selling, what’s generating leads, what’s driving conversion. And doing that in real time requires a lean organization and a structure built for speed. https://t.co/ENCjRaRKrX

"In my 25 years in marketing, I've seen many marketing technologies promise to solve the speed problem. Adora is among the few that truly delivers on that promise." - Eric Edge, VP of Brand and Marketing at Alaska Airlines via @YahooFinance https://t.co/5DatLVrRGZ

“We’re moving constantly at goop. Sometimes it feels like we’re changing our strategy week-to-week.” @goop CMO Alexa Ritacco at @advertisingweek #AWNY

"Enterprise brands are caught between the speed of culture and the speed of committees." - Adora CEO Marco Matos Full story:

You're paying more. Getting less. And have no idea what's working. Adora launches today at @advertisingweek NYC—giving enterprise marketers transparency and control over their performance marketing. #AWNY