Crafting content for various platforms isn’t a one-size-fits-all approach. Communicators must align their messages with a platform’s tone, audience, and content style to make an impact. Read more from Adfero’s Bridget Connolly:

Artificial intelligence is changing how we find information—and how we connect with audiences. Adfero’s VP of Digital Strategy, Steve Roney, shares how communicators can strategically place credible content in this new environment.

From emerging platforms to the growing role of generative AI, social media continues to evolve how communicators tell stories. On World Social Media Day, we’re celebrating the individuals behind the campaigns. Tag a social media professional in the comments who inspires you. ⬇️

We’re expanding our public affairs expertise with the addition of Teressa Wykpisz-Lee as Senior Vice President, Public Affairs Practice Lead. 👏 . Her strong expertise will help drive innovative strategies and winning results for clients.

From future-proofing advocacy campaigns to using AI to improve SEO and word choice, experts at #DMAS25 dove into the ways digital media is changing and how communicators can strengthen and evolve their skillsets along with it. Thanks to @PACouncil for hosting this event!

Congrats to Account Supervisor, Rebecca Walker, for being named a finalist for @WWPR’s 2025 Emerging Leaders Awards! We had the privilege of joining with fellow communicators last week to celebrate Rebecca and all of the talented finalists. Thanks to WWPR for hosting this event!

We’re still inspired by last week’s @PRNews Top Women Awards in NYC! 💫 The room was filled with powerhouse women communicators, including our very own Lauren Tyler and Melanie Vynalek, and one of our talented clients, Nicole Hasheider of @NationalCorn. Congrats to all!

We’re pleased to welcome Steve Roney as Adfero’s Vice President of Digital Strategy. 👏 . With more than 15 years of experience in paid media, Steve will help elevate Adfero’s digital advertising capabilities and drive innovative outreach opportunities.

Effectively meeting today's audiences requires redefining media training. Adfero’s CEO @LombardoSteven shares how communicators can evolve the traditional executive playbook and position leaders for success.

Adfero’s four core values are the guiding principles that shape our culture and support our purpose of creating opportunities for people to do what they do best. Swipe to learn more. ➡️.

Through timely moments and digital trends, we’ve helped shape the critical conversations that matter most to our clients for 20 years and counting. Learn more about our work:

To commemorate two decades of partnerships and shaping conversations, we celebrated Adfero’s 20th anniversary at our spring reception last night!. We look forward to honoring this milestone in the coming months. Thank you to all  who joined us as we kicked off the celebration!

Adfero’s Energy and Agriculture Practice Lead, Maggie Allard, joined industry experts across communications, policy and grassroots to discuss the state of agriculture following the first 100 days of the new administration. Listen to the discussion here:

Adfero is expanding its team with health policy expert Dan Leonard joining as Senior Counselor. With his experience managing trade associations, he will help lead clients through today’s policy landscape.

On #WorldHealthDay, we recognize the crucial role that communicators play in bridging the gap between healthcare providers and patients. By telling the right story and engaging key audiences, we’re able to inspire change and shape the future of the healthcare industry.

As Adfero enters its 20th year in business, our seasoned leadership team is guiding the firm towards continued growth and success. More about the recent updates from our team:

We are proud to announce @LombardoSteven as Adfero’s Chief Executive Officer. 👏 . Steve is a trusted leader and agency veteran, bringing his wealth of experience and strategic counsel to continue Adfero’s tradition of excellence.

On #NationalAgricultureDay, we celebrate our partners in the agriculture industry and their contributions to our nation. American agriculture is essential for our future, and we look forward to continuing to elevate the voices of farmers and ranchers across the country. #AgDay25

Presidential addresses are powerful tools for shaping public perception. As President Trump prepares to speak tonight, Adfero's EVP and CCO, @KatyMontgomery reflects on influential addresses in history and shares key lessons for communicators. #SOTU

From the Farm Bill to trade agreements, D.C. policies shape the future of American agriculture. Energy & Agriculture Practice Lead, Maggie Allard, explains why strategic storytelling is the key to effective advocacy. Read more: #AgPolicy