Looking back at all of this makes me really proud of what we built so far at @TheAstraOS. Huge thank you to our most recent collaborations @fermah_xyz , @moremarketsxyz , @rhinofi , @t1protocol

To all Web3 protocols struggling to stand out: Stop adding more neon. Start adding more shadow. For @fermah_xyz, we focused on "Chiaroscuro" (light-dark contrast). In a market that screams for attention, deep shadows are what allow the light to actually shine. →Navy brings

Networking is absolutely everything. Show up in real life and meet people. Trust me, this is the right move.

To all Web3 protocols struggling to stand out: Stop adding more neon. Start adding more shadow. For @fermah_xyz, we focused on "Chiaroscuro" (light-dark contrast). In a market that screams for attention, deep shadows are what allow the light to actually shine. →Navy brings

I was thinking of this specific web3 mindset that I always come across, from CEO to CMO, every time I work with a client: "Move fast and break things" Honestly, momentum is great, but when people's money is on the line, it really should be: 'move thoughtfully and build trust.

I bet this image can make you feel something. I used Chiaroscuro, the art of light and shadow. Now look at 99% of Web3 branding. →Flat. Over-lit. Emotionally sterile. You can use this ans turn it into a weapon for your brand Let me explain why: → It creates SUBTANCE

How do you design a wallet with multiple user journeys and dozens of actions... in record time? You focus on what matters most: the user's next step.

I was thinking of this specific web3 mindset that I always come across, from CEO to CMO, every time I work with a client: "Move fast and break things" Honestly, momentum is great, but when people's money is on the line, it really should be: 'move thoughtfully and build trust.

I bet this image can make you feel something. I used Chiaroscuro, the art of light and shadow. Now look at 99% of Web3 branding. →Flat. Over-lit. Emotionally sterile. You can use this ans turn it into a weapon for your brand Let me explain why: → It creates SUBTANCE

I'm done designing without soul. And here's why you should be too. I've now spent years working on WEB3 protocols, branding and products. Watching protocols that could change the world look like photocopies of photocopies. And I'm fucking tired of it. → Your landing page

I'm done designing without soul. And here's why you should be too. I've now spent years working on WEB3 protocols, branding and products. Watching protocols that could change the world look like photocopies of photocopies. And I'm fucking tired of it. → Your landing page

So I made a decision: → Never again will I create design that doesn't tell a story. → Never again will I let a DeFi protocol have zero soul. → Never again will I miss the chance to turn a user into a believer.

A brand that's forgotten is a brand that's dead. And most of Web3 is a graveyard of technically perfect, emotionally dead projects.

While you're optimizing smart contracts, your competitors are stealing users with something as simple as a color palette that evokes trust instead of anxiety. You celebrate your revolutionary tech but users forget your name because your design looks like every other protocol.

Your users don't remember neon gradients or cool 3D. They remember emotions. And right now, the only emotion Web3 provokes is indifference.

Your landing page makes people feel... nothing. Your DeFi brand has no soul. → Your "revolutionary" design looks exactly like everyone else's. → This isn't innovation, that's emotional laziness.

I've now spent years working on WEB3 protocols, branding and products. Watching protocols that could change the world look like photocopies of photocopies. And I'm fucking tired of it.

A forgotten brand is a dead brand. Don't just exist, actively think about your brand image.

Recently shipped this Hyperliquid crypto wallet for a client (in <5 weeks): → Unify UX for 3 distinct chains (HyperCore, EVM, Solana) → Simplify DeFi actions (Swap, Bridge) → Build trust through clear data (Activity, Portfolio) The Delivery (in <5 weeks): →Full Branding &

Our client: We need a strong visual for our campaign. @fermah_xyz @TheAstraOS : Say less.