Digital Marketing News Roundup 8-14 Dec 🗞️ 📉 Google rolls out the December 2025 Core Update 🔄 Google confirms smaller core updates run continuously 🛍️ TikTok Shop hits $500M+ in BFCM sales 🤖 Google AI Mode improves links & context 🇪🇺 Meta to reduce ad personalisation in EU

Mid-December is the perfect time for a campaign health check. 🔍 Double down on channels performing, cut underachievers and decide which offers to carry into the final stretch. A small pivot now can change Q4 results. #CampaignReview #MarketingStrategy #Q4

Busy season ≠ stop testing. 🎨 In December, test small creative tweaks: hooks, first frames, headlines. Let winners run long enough to prove themselves and tie tests to clear goals (CTR, CPC, ROAS). Tiny lifts compound at scale. 💯 #CreativeTesting #PaidMedia

You do not need endless new ideas in December. 🔁 Repurpose what already works: turn blogs into carousels, shorts and emails, refresh last year’s winners and log which formats perform for next year. Distribute smarter. #ContentRepurposing #ContentMarketing #MarketingStrategy

Festive email does not have to feel spammy. ✉️ Segment by behaviour, mix value emails with promos, and make last order dates + key info crystal clear in every send. In a noisy inbox, relevance still wins. #EmailMarketing #Ecommerce #CRM #ChristmasMarketing

Seasonal spikes in gaming search can help or hurt. 🎰 🎰 Focus content around education, safety, and responsible play first. 🔍 Target intent based keywords that include trust signals, not just high volume terms. 📈 Keep your site fast, transparent, and compliant so you can grow

Year end is huge for finance brands. 💷 💷 Use content to clarify complex concepts like rates, repayments, or fees. 📊 Share transparent comparisons that help people understand their options. 💬 Focus on reassurance and clarity over hard selling. Clarity builds trust, trust

Digital Marketing Roundup (1–7 Dec) 🗞️ 🧪 Google reviving built-in A/B testing in Google Ads 🤖 AI Mode now blended into AI Overviews ♻️ GA4 + Ads add lifecycle-marketing tools 📊 Search Console reporting delays continue ⚖️ Google ordered to renew default-search contracts

Use Sunday to plan your festive week, not just scroll it. ☕ 📅 Map the key dates that matter for your audience over the next seven days. ✏️ Plan at least one value driven post, one offer reminder, and one brand building moment. 🧠 Decide what you will measure so you are not

Stuck for December content ideas? 📱 📚 Educational posts that answer end of year questions your audience is asking. 🎄 Seasonal content that still links back to your product or service. 📊 Light performance updates or milestones that show momentum without boasting. You do not

Festive marketing is emotional by default. 💬 💬 Focus on genuine themes like togetherness, ease, or relief from stress. 🎁 Show how your product fits into real moments rather than idealised scenes. 📈 Pair emotion with a clear, sensible offer so the story and the sale work

Still time to lift eCommerce performance before the festive peak. 🛒 🌟 Simplify checkout, surface reviews near CTAs, and make delivery + returns impossible to miss. Tiny UX fixes now can squeeze more profit from every paid click. #Ecommerce #CRO #UX #MarketingTwitter

Worried about a winter pipeline dip? 🌟 It's best not to disappear. Nurture slow leads with useful content, tidy your CRM, refine ICPs, and stay visible so you are first choice in January. Quiet months are where smart marketers win. 💯 #B2BMarketing #LeadGen #MarketingMindset

Tomorrow night, it's the Don't Panic Events UK Search Awards 2025! 🎉 Hear it straight from the unmistakable voice of Big Brother legend Marcus Bentley himself below, but yes, we’re officially finalists in three amazing categories: 🏆 Best Use of Search – Retail / eCommerce

Digital Marketing Roundup (24–30 Nov) 🗞️ 🤖 Google routes complex queries to Gemini 3 in AI Mode 📉 Google ranking volatility hits around 24 Nov 📱 Microsoft to retire Microsoft Ads mobile app in 2026 ⚠️ Google Ads MCC takeover attacks surge 🛍️ ChatGPT adds new ‘Shopping

⭐ October Digital Marketing News Roundup: 🗞️ 🔥 Google AI Mode hits 75M daily users 🔍 Reddit says 50% of its traffic still comes from Google 🛍️ Google launches new AI holiday shopping tools 📸 Search ads tested inside Google Image Search 🏷️ Brand mentions now boost AI-driven

While Black Friday ends, the weekend insights begin 🔁 📊 Study what worked. 🎨 Tweak what failed. 💬 Prepare for Cyber Monday. Adaptation beats repetition. #Ecommerce #BlackFriday #MarketingMindset #EcommerceInsights #CyberMondayPrep #MarketingStrategy

Black Friday Is Here! It’s showtime. 🖤 📈 Track performance hourly. Stay on top of fast-moving trends. 💬 Engage in real time. Quick responses convert curious shoppers into customers. ⚙️ Adjust underperforming ads fast. Data moves quickly, so should you. Today’s momentum

The biggest shopping day of the year is hours away. 🖤 ✅ Test your site speed. A one-second delay can cost 7% of sales. 📧 Check your email automations. Timing and deliverability are everything. 🎨 Review your ad creatives. Clear beats clever every time. Calm prep tonight

Your next customer already knows you. 👀 👥 Segment returning visitors. 💬 Personalise messages. 🎯 Limit frequency to prevent fatigue. Smart retargeting closes cold leads. #PPC #MarketingStrategy #DigitalAdvertising #Retargeting #DigitalMarketing