Aaron Edgell
@AaronEdgell
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Experimenter. You’re just one experiment away from unlocking meaningful growth. Growth isn’t about tiny tweaks or drowning in data.
SLC + San Diego
Joined December 2008
When you run experiments to Explore (vs. Expand) in order to discover something new, the first question is ✅ Does it have an impact? (Is it moving the primary metric? Moving secondary metrics?) If no, learn from it, add to Eliminate column, and move on If yes, then the next
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When planning for growth, the biggest mistake is trying to do too much. •Brainstorm widely. •Find the 3 things that truly move the needle. •Then prune ruthlessly. Growth is about clarity, not volume.
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Growth planning is about clarity and bold decisions. I use the 3 E’s: Explore: Test new ideas. Expand: Double down on what works. Eliminate: Cut what doesn’t deliver. What’s your framework for growth?"
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We naturally add. You have to also create intentional subtraction. If you’ve ever moved to a new home, you know what I mean. Less, but better.
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Cooked a turkey for the first time ever. Even the leftovers weren’t dry. Glad I gave turkey for Thanksgiving one last try.
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Character is who you are. Reputation is what other people think of you. When choosing where to work, I prefer a place with character even if the reputation doesn’t reflect it. Much easier to close the gap so that reputation matches character. Changing organization character is
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I want to start rucking. Would it be weird if I rucked during meetings at my desk treadmill?
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Procrastination isn’t about being lazy. It’s often about avoiding the discomfort of starting, of not being perfect, or of failing. The real challenge isn’t time management; it’s fear management. Start small, and watch the fear shrink. #GrowthMindset #ProgressNotPerfection
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Procrastination isn’t just about laziness or distractions. We treat the symptom with focus tools and timers, but the root cause often lies in fear—fear of failure, of imperfection, or even success. True progress happens when we face what’s holding us back, not just delay it.
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Stress management often means quick fixes—meditation apps, an extra coffee, zoning out on a screen. But these only treat the symptom. Real relief comes from the root: setting boundaries, aligning with values, and tackling what truly matters. Manage the cause, not just the stress.
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Low morale: we try to lift it with perks, team lunches, and motivational talks. But often, that’s just treating the symptom. Real engagement comes from fixing the root—clarifying purpose, recognizing efforts, and creating growth paths. Morale thrives when meaning is in place.
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Burnout is a classic case of treating the symptom over the root cause. We reach for quick fixes—time off, relaxation—but the underlying issue often runs deeper. Burnout isn’t about tiredness; it’s about a system out of sync with purpose. True change requires digging into what
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Similar to how a good design has breathing room, life needs it too.
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You can move faster. And speed can mean the difference between success and failure. But what is speed? Speed is not miles per hour. It’s not the hacking the shortest distance from where you are to where you want to be. Speed is how quickly you get on and stay on the path that
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Is a commercial successful because people liked it? Or if it drove performance? Don’t get lost in the wrong details.
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