Aalap Desai
@Aalapddesai
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CCO and Co-Founder, tgthr
Mumbai, India
Joined February 2009
@adgully @Aalapddesai @kvpops @googlegupta You have to write great headlines like the classic 'Do this or die'. If you leave the copywriting to AI, you will see engagement going down and then, like a bot, you'll give yourself the stock reply that copy or long copy doesn't work.
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@googlegupta @adgully @Aalapddesai @kvpops I run a social media property called The English Nut. I was seeing some research on long copy. And it's not that dead. They tested how a one line ad did versus ones with a long paragraph, 3 paras and 6 paras. The latter three fared much better!
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@googlegupta @adgully @Aalapddesai @kvpops We are going back to the days of Ancient Egypt. They communicated through hieroglyphs on their pyramid walls. We communicate with emojis on Facebook walls. But still, there's room for reading and writing.
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Lag gayi. #fish #fishing riverside #picoftheday #instagood #instalike #photooftheday #India #blogger #travelblogger #nikon #travelphotography #travellife #crisis #trip #holiday #bokeh @ Tirthan Valley
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#SMLive: With 17 shortlists, 1 Silver and 5 Bronze Lions in its kitty, @webchutney emerged as India’s most awarded agency at #CannesLions2019
@Aalapddesai & Pravin Sutar share Observations from Dentsu Webchutney’s Dream Run at Cannes this year! -
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My neighbors today include birds and clouds. #himachalpradesh #photooftheday #photography #observe #worlderlust #DramaAlert #drama #travelphotography #indianblogger #India #trip #travellife #mountains…
instagram.com
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Beautiful burst of joy. #toys #roadside #travellife #travelblogger #nikon #himachal_pradesh #mountains #picoftheday #instagood #instalike #imaginatones #streettogether #streerphotographyindia #streetphotography…
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Our special agent is here with your first assignment. However, he doesn’t go easy on late-comers! Watch the video for the briefing: https://t.co/zB0q9PCcC7
#MIBInternational #GetIntoMIB #MenInBlack
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It's a "Very Merry Christmas Parade" for me because that's what my Bucket list says. The Christmas Fantasy Parade is an annual parade presented at Disneyland Park in the Disneyland Resort in Anaheim, CA. It debuted…
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Education Vs. Experience When I visited this museum in Amritsar, it opened my eyes to the sheer shallowness by which such glorious history was taught to me in school. It's a must visit for someone willing to know…
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Man and someone else's machine. #streerphotographyindia #moment #streerphotography #man #roadside #machineparts #metal #commonman #work #life #lifegoeson #India #blogger #travelblogger #nikon #hardwork…
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Two of my most favorite things. #puppy #dogsofinstagram #dog #river #riverside #doggo #doggosbeingdoggos #tirthanvalley #himachal_pradesh #serenity #picoftheday #instagood #instalike #photooftheday #India #blogger…
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What's this about?
bluueeblaahhhbleehhhblueeblahblehblue
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Tobacco causes dirty looks. #packagingdesign #india #picoftheday #instagood #instalike #photooftheday #roadside #raw #everydaylife #agameoftones #global_hotshotz #main_vision…
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Open conversation. #bwstylesgf #bnw_captures #bnw_universe #insta_bw #bwmasters #igfotogram_bw #excellent_bnw #igblacknwhite #bnw_globe #bnw_of_our_world #top_bnw #bw_lovers…
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