🎓 They walked in as students. Today, they walk out as leaders!. The OSB Class of 2025 didn’t just complete a degree — they carried dreams through long nights, turned challenges into lessons, and built friendships that will last a lifetime. Congratulations, #OSBClassOf2025❤

#AUB #OSB MBA alumna Sara Ammar shares how the NYU exchange program helped her grow academically, personally & gain international exposure. Watch the latest episode of the If I Made It Happen, So Can You roundtable series🔗

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Long before “behavioral economics” and “consumer psychology” became buzzwords, OSB’s founder Edward F. Nickoley recognized that business is as much about minds as markets. More than a century later, psychology remains just as vital, shaping everything from branding and consumer

RT @AUB_Lebanon: Welcome back, AUBites! The journey continues with new goals to chase, friendships to build, and discoveries to make. Let’s….

Caricatures were one of many ways students expressed themselves. AUB’s early business students used them in magazines to reflect their moods, concerns, and daily lives, from exams and job prospects to playful interactions with professors. Learn more 🔗

How did Labubu go from a quirky toy to a global craze? . In this episode of Marketing Talks, OSB student Shirin Khalaf joins us to break down the viral strategies behind the monster phenomenon. Don’t miss it 🔗 #AUB #OSB #MarketingTalks #Labubu.

Former MBA student Ali Ghassani faced the challenge of balancing military service with the financial demands of graduate studies. Thanks to the LSO program, a joint initiative between AUB and the Lebanese Armed Forces, he was able to remove this financial burden and pursue his

A new home for excellence. In the 1960s, the School of Business occupied the Old Medical Building, now housing AUB’s Admissions and Financial Aid. Over the decades, the School expanded and moved several times before establishing its current campus in 2003 on the lower campus,

From 1919-1923, Prof. Edward F. Nickoley paved the way for women at #AUB. In 1921, women joined graduate programs in Medicine, Pharmacy & Dentistry. By 1923, women were admitted to the School of Commerce. In 1931, Virgine Avedissian earned AUB’s first BBA as a woman, reshaping

Marketing Talks is back for Season 4!. In the first episode, we step into the marketing genius behind Taylor Swift's record-breaking music. We unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar sensation, from surprise songs and

The Suliman S. Olayan School of Business, through its Business Practice and Policy Initiative​, recently hosted a regional two-day workshop titled “Supporting Innovative and Regenerative Startups: Entrepreneurship and Innovation in the Natural Products Industry." The event was

How do injustice experiences during #maternity leave shape women’s careers? Explore the findings and practical solutions in a new study by #OSB’s Dr. Camille Desjardins, co-authored with Dr. Marion Fortin (Toulouse Capitole University) 🔗

Leadership comes in all shapes, sizes… and species. Happy #InternationalCatDay! 😺

AUB OSB Students Take First Place at Microsoft World Championship!. OSB students Maria Abi Khalil and Lynn Ramadan represented AUB and Lebanon at the 2025 Microsoft Office Specialist World Championship in Orlando, competing among over 240 students from 40+ countries. 🏆 Maria

RT @AUB_Lebanon: An inspiring story of perseverance and dedication — Dr. Amer Kebbi, Assistant Professor at AUB’s Olayan School of Business….

Introducing The Business Lens, the official podcast of the Suliman S. Olayan School of Business at AUB, where we spotlight the people and ideas shaping business in Lebanon and beyond. In our first episode, we sit down with Oussama Tabbara, a distinguished alumnus whose career

Over the years, AUB’s School of Business called many places home. It wasn’t until 2009 that it settled by the Mediterranean. Can you guess where business students studied before the move?. Learn more 🔗 #AUB #OSB #OSB125 #ThrowbackTuesday #ThenandNow

From hands-on workshops to bold startup ideas, Let’s Do Business 2025 gave 94 high school students a head start into the world of business. Over three weeks, they explored topics like leadership, finance, and entrepreneurship, built lasting friendships, and wrapped it all up

Onward and upward. #OSB125 #AUB #OSB #MondayMotivation

RT @HaneenSayed_LB: It was a real pleasure to address the QUDWA graduates at AUB’s Olayan School of Business, a celebration of twenty women….

RT @corpmilestones: Nora Al-Jindi, MBA, MS, CHE, joins the International Advisory Board at @AUBOSB of Business, bringing her academic leade….