Ad Age
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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.
NYC, Chicago, Los Angeles, USA
Joined January 2008
Grinch hijacks McDonald’s UK holiday campaign with antics beyond the meal
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Leo UK effort leans into comic sabotage with altered menus, outdoor displays and digital shenanigans.
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VaynerX CMO on 2026 social media trends and why the agency avoided an AI rebrand
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VaynerX CMO Avery Akkineni tells Ad Age's Marketer's Brief podcast about the agency's AI strategy and why social media still reigns.
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Why a shopper marketing specialist is shifting to a brand commerce model—and how it’s been effective
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Blue Chip built its reputation as a shopper marketing agency with a client list that includes Procter & Gamble, Bausch & Lomb and Gallo Winery.
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7 agency reviews to know about
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Just Born, Kenvue and Manscaped are among the marketers making agency moves.
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Campbell’s reels after exec’s food for ‘poor people’ rant goes viral—experts weigh in on crisis
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Campbell's earns praise for moving quickly—but the next steps matter most.
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The 10 most-advertised restaurant chains in the US, ranked
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Ranking the 10 most-advertised restaurant chains based on 2024 U.S. measured-media spending from MediaRadar.
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How to handle a brand crisis—when to pause, resume and adjust media plans
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Here's how to respond to a crisis that may dictate pausing or moving media spend.
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I went from cloning plants to punk tours to advertising—lessons from my career change
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A molecular biologist turned punk rocker turned ad exec, Alex Menck shares how grit and cross‑disciplinary skills led to his current career, with advice for making non-traditional experience into...
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14 creative campaigns to know about today
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Gopuff calls for the Monday after the Super Bowl to be a holiday, and Meals on Wheels turns “Silent Night” into an anthem for seniors.
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How LocalX is advancing the local ad-buying ecosystem with its unified data platform
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Tune in to this Custom Marketer’s Brief episode to hear more about how LocalX works to combat the increasing complexity and fragmentation within local markets, advance the local ad-buying ecosystem,...
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Apple chills out with a desert run for iPhone 17 Pro’s vapor chamber cooling
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TBWA\Media Arts Lab’s new spot features a revived desert runner to address iPhone improved heat management.
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7 standout B2B campaigns from 2025 that prove the space doesn’t have to be stodgy
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These seven B2B campaigns from 2025 prove this space can harness humor, creativity and celebrity power in advertising.
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Inside the AI skills race and how marketers are adapting
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The interactive Ad Age AI Marketing Playbook event got marketers thinking about AEO, organizational pressure to become AI literate and much more.
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Chevy’s holiday ad is an ode to empty nesters—behind the strategy
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The General Motors brand is back with its fifth holiday ad, leaving much of its emotional formula in place.
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The best Gen Z marketing of 2025—5 brands that got the messaging right
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CeraVe, Gap and Labubu are among the brands that have cracked the Gen Z code.
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Wpromote acquires Giant Spoon—inside the strategy that inspired the deal
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The new agency will have over 700 employees and service clients such as HBO, Peacock, TransUnion, Google and Lucid Motors.
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Nvidia’s quiet ad tech deals point to its next big move in AI
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PubMatic and Next Net strike deals with Nvidia, the biggest name in AI computing, to improve the speed of ad tech and programmatic.
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Here’s how brands can create AI personas that will challenge them
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How advertisers can develop AI consumers that test their most important creative ideas and offer critical advice.
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How much creators are charging brands for holiday social content this year
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Brands are increasingly asking creators for more budget-friendly social content this holiday season.
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5 key agency and marketing job moves—and why they matter
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Here are the executive moves you need to know this week.
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