Pitches get longer when complexity creeps in. Too many stakeholders. Shifting priorities. Endless rounds to prove a “thorough” decision. As AAR’s @bexnun says in Campaign UK: focus on clarity, strategy and purpose, & you’ll get to better outcomes, faster https://t.co/xGHkPHZXVn

Marketing isn’t short of talent or ideas. It’s short of time, budget, and trust. Is the triple trap leaving you spinning your wheels - busy, exhausted, and struggling to make a real impact? Here's how to escape. https://t.co/ebLTo9x1Ef

Marketers are working within a fast-moving landscape where they face disparate challenges. It's not enough to have a clear marketing strategy, they also need to focus on the ‘how’ of delivering that strategy 👉 https://t.co/MIG2wIWJqe

The Biggest PR pitches and M&A deals in October 2025 on the @therealprmoment podcast: PITCHES - National Express - Block Report - Singapore Tourist Board - Splendid - Belfast City Council - Cavendish Consulting, Lanyon Communications (part of Consello) and Open Strategic

Did you catch @AndrewBloch on Founders Future? Over an interesting discussion, Andrew pulled back the curtain on how to scale, stand out, and ultimately sell an agency 👉 https://t.co/ewjd6knOep

ICYMI: AAR’s Vicky Gillan explained why, when it comes to multi-agency collaboration, brand leaders need to become a conductor that brings together the full symphony 🎶 https://t.co/DBDz6RTZYa

Our Evolution of the Marketing Operating Model report shows that, in the age of AI, CMOs aren’t just investing in new tech - they’re rethinking how they use what they already have🤖 https://t.co/xB6j4bR8ZS

We often think of agencies working to win a pitch - but brand leaders need to think about how they ace a pitch too. The holy grail of agency selection is forming a partnership that delivers success for years to come, and this doesn’t happen by accident👇 https://t.co/JJr1W2tWsy

Piecemeal pilots, procrastination and letting other departments own the AI story - this is what marketers need to avoid if they are going to spearhead AI as an accelerator in the marketing operating model. Discover how marketing can lead the charge with this from Pete Markey 👇

At first glance, agencies can appear pretty much the same 👀 But with 50 years’ experience — as the world’s oldest intermediary helping brands appoint agencies — we know the real differences lie in the people 👥 and the culture 🌱. https://t.co/yM3d74UR2R

ICYMI: AAR have launched a new peer-to-peer community, developed with changeforce, for agency leaders. Here, AAR agency subscribers can: 💡Share knowledge 💡Access real-time insights 💡Tackle the challenges of a complex marketing landscape. https://t.co/zvsHbxFwlf

Most marketers were never taught how to write a strong brief, so it’s no surprise that teams often lose time, money & momentum. Vicky Gillan argues it’s time we stop treating briefing as admin & start seeing it as ignition. Her article explains why. https://t.co/iOEI4ZkrcX

AI is far more than a shiny new tool. It’s creating disruption across the People, Partners, Process and Platforms, and it’s revealing, rather than fixing, any foundational issues marketers have in their structures and ways of working 👉

This morning, we had the pleasure of welcoming our agency subscribers to an exclusive breakfast at The Ivy Club ☕At AAR, we sit at the intersection of brands and agencies, and today's discussion explored some of the opportunities for agencies to adapt, grow & lead transformation

Most marketing teams still struggle with poor briefs. The consequences? Confused teams, wasted budgets, delayed launches, and diluted impact - again and again. Now is the time to fix the root cause, not the symptoms. Every great campaign starts here. https://t.co/iOEI4ZkZ2v

ICYMI: Why brands are paying more for agency partners Cost isn’t the only factor anymore. With growing complexity across channels, data, and content, brands are prioritising partners who can add strategic value, integrate technology, and drive impact. https://t.co/qmCuDdpOfg

When marketing transformation fails, it might not be because the tools are wrong. It might be because you haven’t accounted for human nature. Want to find out more? Tony Spong and Vicky Gillan share their thoughts below. https://t.co/Tr3WaxXAFG

🌟 Proud moment for AAR and Victoria Fox 🌟 We're pleased to share that AAR CEO @victoriafox6 has joined the Board of Trustees at the History of Advertising Trust (HAT), just as the charity approaches its 50th anniversary. https://t.co/k9VU2IUXEY

Marketing transformation isn’t a tidy, linear thing. For Vicky Gillan and Tony Spong, there’s one categorical truth in successful change - without a shift in mindset, even the most expensive tech or elegant process redesign can fall flat. Article below. https://t.co/Tr3WaxX2Q8

Today’s CMO needs commercial and financial acumen, operational know-how, and leadership across an ever-widening set of specialisms. But complexity shouldn’t distract from the fundamentals. We explore more below. https://t.co/MIG2wIWJqe