"Believe it or not, a small simple piece has more power than you can possibly imagine. Very affordable, postcard has the most favourite marketing tool used by companies that swear by direct mail marketing channel. With these pieces, you can save short..."

"When you know where your audience is in the sales funnel, it will help you to craft a better email message"

"It may seem like an oxymoron—spending on marketing at a time when referrals, service volume, profitability, and cash flow are all low."

"While using Google AdWords as the advertising platform for your business, you only have to pay for the ads when your potential customer clicks on it."

"Inorganic traffic or black-hat SEO techniques can yield quick results but will hamper with your brand image and loyalty."

"When the company has high customer retention, it means that people keep going back and continue buying its products or services."

"Reducing the number of posts can give you a clearer image, as well as providing your consumers with more attractive website design"

"In a way, it makes sense to cut costs on advertising, search engine optimization and other activities that don't bring immediate relief"

"Therefore, post the best product photos on Instagram to grab audience interest and then you will get free Instagram followers easily. The photo-sharing site is not a shopping platform but full of potential shoppers and therefore make the most out of..."

"Maybe the ever-evolving medium intimidates you, maybe you’re worried about budgeting for social, or maybe you truly believe that your business doesn’t need a social boost for success. Whatever your reasoning, let’s bust open a few myths and walk..."

"Most of us read the on-page reviews before purchasing anything when we use these types of sites."

"In order to attract people to your business, when you’re building your website, you should keep both your customers and search engine results in mind"

"The promotional offer is enough to entice most people to action, but offering something more for bringing the actual card or flyer is even smarter."

"You need both if you want to get the most out of your marketing."

"To engage in direct marketing, you need to know how your target audience will react to marketing tactics."

"SEO copywriting is a mix of keyword research, on-page SEO, formatting, and creativity."

"To tap the unprecedented potential of this ever-expanding market, our handicrafts businesses must use the digital world to their advantage."

"Large groups of workers will never return to physical office space, allowing better cost efficiencies and a greater work-life balance"

"If you want people to buy your product, you have to make it easy for them. Invest in a good shopping cart, and make sure that you offer payment options such as credit cards and other online payment options, such as PayPal."

"Think about it this way: customers aren’t always going to be that interested in giving their money to huge, faceless corporations. Instead, they might be more inclined to connect with smaller businesses that feel more personal."