Right then. Twitter's on its merry way and everyone's ditching the spam, nonsense and Nazis for Threads. Cool. If you want to follow me over there, then I'm back under my old Mr603 tag. https://t.co/W6FCrzL3e6

A lack of brand consistency, some awful email copy, and a helping of literal shit. That's right, it's #lufc making an appearance on Unmemorable Title again! https://t.co/8vdFhiW8Mk

"Lanyards are still bollocks" - what I learned at #FixFest Being a nearly full summation of the day's events, skipping over only minute details like @allgoodcopy "accidentally" patting me on the arse and someone calling me a prick in M&S.

So I guess yeah, I can and will find key takeaways for you, but like all great conferences #fixfest is the Pistols at the Free Trade Hall. Doesn't matter how good Johnny Rotten was. It matters that it kicked off The Smiths, Joy Division and The Undertones.

As Martin said at CN, going to conferences tells you you're the sort of person who backs yourself. #fixfest was a celebration of people backing themselves. Steve Harrison being the absolute boss was just the icing on the cake.

Copy Cabana let me know I could hold my own with the A-list of freelancers. Your Townsends, your Gunnings. Copy Con I met Ben fucking Hampson. The biggest influence on my career ever. It was all about ideas, confidence.

And I think that's what a conference has to do. All the ones I've been to, Copy Cabana, Copy Capital, Copy Con, Creative North, did they teach me how to do something? Not really. So? Wasn't their job.

Trying to sort my thoughts out about #fixfest on the train. I'll be doing key takeaways tomorrow. But I think what it did conceptually was inspire. Yes, there were chubby hums from us old hands, but the ideas were radiating off the new blood in attendance.

Someone should do a conference up North. Not me though. I'm never doing that again. #fixfest

In hindsight, should've gone down to London yesterday. Should've got a hotel. #fixfest

Well done. You've fucked it.

THAT'S NOT HOW APOSTROPHES WORK.

6: And finally, if you subscribe, tomorrow you'll discover what - scientifically - the greatest email subject line of all time is. How's that for a promise? So there you go. Find me on Threads if you want, or subscribe to Unmemorable Title. I'll see you wherever we end up.

5: Sometimes you get proper mad shit. Like, I could just write about the copywriting process, put all that 15+ years of experience on the page. Or I could write the words STEGOSAURIAN ONIERO-LOOMS thrice and call it a day. https://t.co/JfEqx711IB

4: It's free, weekly, and you can unsubscribe at any time. Which is good, because let's face it, you've paid for three copy substacks already, one hasn't posted this year, one sends out six mails a week and you read maybe half, and the third has pivoted to some crypto bollocks.

3: You're gonna miss sub-tweeting? Pfft. Welcome to sub-newslettering, in which I make up a rambling story about a restaurant as a sly comeback to an argument I had with B&M about just offering a client random campaign lines. https://t.co/gLBkamxsRv

2: You get to see genuinely great ads instead of the normal whingeing and shaming that people tend to do on Twitter and LinkedIn. Check out this mint advert for a construction recruiter down at the bottom of this post, for example. https://t.co/8FiLCOMBEg

1: Cool people you like sign up. Dave Harland? He's there. Ben McKinney is too. In fact, you can see both of them talking about a great ad for Japanese Knotweed removal in this post from March. https://t.co/OGYCv8SpJh

Until I suss Threads out, that's going to mostly be a mix of personal stuff with some copy/marketing stuff. So if you follow me for my copy nous, you're best off subscribing to my Substack. I know, everyone's got one. But let me give you six reasons you should sign up.

Tweetdeck is showing the engagement all Tweets across the board get. The Economist is getting fewer than 500 impressions. You've got to say this is an incredibly well run platform.