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@4As
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Our promise and passion is to help promote, advance and defend the craft of marketing and advertising for our member agencies.
New York, NY
Joined November 2008
We’ve been cooking up an exciting agenda for #4AsDecisions2024 and are stoked about our game plan to deliver ideas and insights on all things Media, Data and Tech. Sign up now! https://t.co/DKMqlTPyp2
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The Influencer Pay Equity Guide crafted by the @ANAmarketers @4As @PRCouncil and their members provides a framework for marketers to provide equitable pay across their various brands and influencer partnerships. Get the guide here:
ana.net
Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for market...
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🚀 Ready to elevate your agency's success? Join the 4A's Incubator program and help your growing agency thrive. 📅 New cohort starts in January - sign up now! https://t.co/ToHJDeQHe5
#4AsIncubatorProgram
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Are you looking to propel your new ad agency's growth story? Look no further!🌟 Join the 4A's Incubator Membership Program today: https://t.co/ToHJDeQ9ox
#4AsIncubatorProgram
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🌟 We are thrilled to welcome Kira Lacks to our team as the new Vice President of Events and Conferences. Kira brings a wealth of experience, passion, and innovation to the 4A's, and we can't wait to see the incredible impact she'll make in her new role.
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Are you ready to transform your strategy around programming, positioning, AI, content, representation, media and measurement? Join us at #4AsDecisions2024 in one of two fantastic locations! https://t.co/3yOU6VtgSm
#MediaTechData
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At the 4A's, we understand the critical role advertising plays in driving economic growth and supporting businesses of all sizes. That's why we're passionate about advocating for policies that benefit our industry. https://t.co/eHvXuoVjZI
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🌟 Shine a spotlight on the brilliant minds that power your clients' programmatic success. Join us in celebrating National Programmatic Advertising Day by honoring your exceptional team members and their remarkable talent. https://t.co/LSPP3lmoRl
#ProgrammaticDay #ProgAdDay
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Access transparent industry rate insights from across 345 agency offices, 15 departments and 169 positions. Accurate and reliable hourly rate information provides a reference point for agencies to assess and support their hourly billing rates. ➡️ https://t.co/RXT8SGaUcY
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✨ Join us in New York for Planning for Gaming - an event for strategists, planners, and buyers to connect with leading names in the video gaming industry. 📅 Thursday, November 9 | 12:00 - 6:00 pm ET Register here: https://t.co/lIcuCl9Oc5
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🚀 Ready to elevate your agency's success? Join the 4A's Incubator program and help your growing agency thrive. 📅 New cohort starts in January - sign up now! https://t.co/TVysbK1NSi
#4AsIncubatorProgram
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We're truly touched by the heartfelt words from our esteemed 4A's member, Meredith Vaugham,xa CEO, Vladimir Jones. It's incredibly rewarding to see our members recognize the value in what we offer, and it only fuels our dedication to serving them even better.
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🎉 Join Us in Welcoming Liz Berlemont to Our Team! 🌟 We are thrilled to introduce our newest team member, Liz Berlemont, who joins us as the Manager of Partner Success & Activation. Liz comes to us with a wealth of experience and a passion for the advertising industry.
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Join us at the "Planning for Gaming" event at the 4A's office in New York on Nov 9, 12 pm - 6 pm ET. Debunk myths, explore gaming tools, target diverse audiences, and more. Register: https://t.co/lIcuCl9Oc5
#Gaming #eSports #DigitalMarketing
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🚀 It's been a month since #4AsStratFest! If you missed attending or would like a recap, fret not! We've got you covered with the key takeaways right here: https://t.co/4SaFllwttd
#4AsStratFest #AdvertisingStrategy
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Congratulations to 4A's members @CoachDarlaP from @Ogilvy and @Jordan Muse from @mullenloweus who are this year’s recipients of @Adweek and AdColor’s 2023 Beacon Award. More here:
adweek.com
Five agency presidents, one industry that needs change to reflect today’s world.
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We're pleased to see The White House announcement on embracing AI with a mix of boldness and prudence. The 4A's self-paced Crash Course is a great way to dip your toes into the world of AI with the right balance of confidence and caution. https://t.co/kDasArFVt7
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It was truly inspiring to hear Lemon Andersen, Tony Award-winning poet, share this poem at the 4A’s Foundation MAIP Golden Gala on October 23, 2023. Read here:
adweek.com
Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.
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📢 The 4A's 2023 Billing Rate Benchmark Survey Report is a reliable framework for both agencies and advertisers in establishing benchmarks and pricing. ➡️ Learn more and get your copy here: https://t.co/RXT8SGaUcY 💰 #BillingRateBenchmark #AdvertisingIndustry
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Our EVP of Government Relations and Sustainability is a 2023 @MarketingClubNY Apple of Excellence Honoree for Advocacy. Watch Alison Pepper's interview here:
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