4A's Research
@4AsResearch
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Joined July 2009
According to Empower, Americans say inflation and tariffs are visible in gift prices, " GIFT fatigue https://t.co/yT8Ot3IlTe?
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https://t.co/hxVfFm3ekA Sourced from Gain Theory. A report titled “Measure, Thrive, Optimize” analyzes 75 company-market combinations across industries using Marketing Mix Modelling to identify key revenue contributors and the impact of advertising on revenue.
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https://t.co/KpLvYPwcFU 2025 Media Preferences of Older Adults For 74% of respondents, television is their primary source for new products or services. However, 38% plan to research the product or service later, indicating a delayed action pattern.
medialogic.com
Our 2025 Media Preferences of Older Adults survey provides insight into evolving media habits. Take a look at the implications for marketers.
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https://t.co/Lce32DdAtR Younger Men in the U.S. Among the Loneliest in the West One in four U.S. men under age 35 reports feeling lonely
news.gallup.com
Younger men in the U.S. feel lonelier than the rest of the country, and lonelier than other young men in their age group across the OECD.
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Nurse managers typically wear multiple hats and often are responsible for influencing team culture, managing productivity, and maintaining quality of care. A 68 percent increase in frontline-nursing retention https://t.co/MBZgbVf3SV
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202 _AMEX GLOBAL TRAVEL TREND REPORT PDF ( https://t.co/CJRaQb4wCv) report shows that people feel passionate about their vacations. We understand what travelers are looking for, and as demand continues
americanexpress.com
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
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https://t.co/0gkyFY7cjD Sports Gambling | The Fan’s Perspective "Since 2020, the number of sports gamblers in the post-pandemic era has grown from just over 23 million bettors to nearly 34 million in 2023. This represents a 50% increase in fans placing bets on sports since 2020.
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https://t.co/fINQa99967 As Valentine's Day approaches, a BMO survey reveals that singles and couples are ready to spend a lot on love. American adults aged 18 and older spend $2,279 on dates each year. They also estimate that a date costs about $168...
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https://t.co/3e8FFjmJIt Skift hosted Megatrends events in New York City and London in early January, where staff and special guests explored this year's trends, providing travel industry professionals with a key networking opportunity for 202 to Watch all sessions in full.
skift.com
Welcome to Skift’s 2025 Megatrends, which reveal that the travel industry, like everything else, is moving at a frenetic pace. Here's what to look for in the new year.
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https://t.co/B2e4KhmXEa NRF Survey: Valentine’s Day Spending Reaches Record $27.5 Billion Over half (56%) of consumers plan to celebrate Valentine’s Day this year, an increase from 53% in 2024. Men are more likely to participate, with 55% planning to celebrate, up from 51%
nrf.com
Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year.
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https://t.co/0zjVYLhldM Finding new opportunities to earn loyalty in travel At The Phocuswright Conference in November, executives from AirAsia MOVE, Capital One, and Hilton discussed how loyalty now encompasses emotional and experiential connections beyond just transactions.
phocuswire.com
A panel on loyalty in travel at The Phocuswright Conference featured executives from AirAsia Move, Capital One and Hilton who discussed what drives loyalty and the importance of understanding...
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https://t.co/vd6aAw8ITE Phocuswright The shifting loyalty landscape in travel "A Statista survey of 1,000 U.S. consumers found that 22% abandon purchases due to complexity, showing that customers prefer programs with clear and immediate value.
phocuswire.com
Established travel companies and startups are taking a fresh look at what drives loyalty as behavior shifts and new technology offers ways to get closer to customers.
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"IMG's"IMG’s Travel Outlook Survey shows 96% of customers plan international trips in 2025, with urban tourism and family visits as top choices. " https://t.co/aItlzWkGDl
traveldailynews.com
IMG 's Travel Outlook Survey shows 96% of customers plan international trips in 2025, with urban tourism and family visits as top choices.
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69% of Gen Z say it’s important that they feel like individuals, not “just a number,” to feel respected by providers. Understanding the newest generation of health consumers’ needs and priorities "Burson Gen Z Healthcare
bursonglobal.com
This 2024 Gen Z Healthcare Report, based on a global survey of 5,000 Gen Z adults, provides critical insights into this generation's healthcare…
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https://t.co/fCl4CG9P3H Gen Alpha, born between 2010 and 2025, is poised to transform consumer culture. By 2029, as they enter adulthood, their spending power is expected to reach $5.5 trillion.
mintel.com
Gen Alpha are entering the consumer landscape. Explore the Gen Alpha food trends & drink trends that will spark innovation & shape the future of the food industry
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https://t.co/GxW8dwsPXW Morning Consult’s report What Brands Need to Know About High-Income Travelers examines the attitudes, behaviors and expectations of travelers in households earning $100,000 or more annually.
pro.morningconsult.com
A data dive on the behaviors and expectations of this key consumer group
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https://t.co/coBLe1M4N6 A Peer39 report earlier this year shows an alarming 28% increase in “fake CTV content” impressions over six months.
adexchanger.com
The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of what was promised?
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https://t.co/BW6DhKq5fK "A new certification program is challenging technology companies to prioritize wellbeing by designing products that minimize distraction "
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Consumers have reshaped the burger business, shifting toward newer brands or those with a higher perception of quality and away from some of the more traditional quick-service chains. according to the 2024 Technomic Top 500 Chain Restaurant Report. https://t.co/pvQrH7OaCO
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