Follow me for more transparent and actionable advice on how to grow (and exit) your SaaS business! . And if you’re looking for a serious buyer → send me a DM 📩.

Deal 6️⃣ : Mava. Bought for: 1.5x ARR + 0.8x in seller financing. What happened: amazing growth in the months leading up to the transaction, then flat after all the founders' hustle had stopped. Lesson: Thorough sales due diligence is now part of my playbook.

Deals 5️⃣ : Evalart. Bought for: 1.2x ARR + 0.8x in seller financing. What happened: Major UI redesign became an 18-month project. Lesson: Simplicity builds trust with customers who reward you in many ways.

Deal 4️⃣ : Sendtric. Bought for: 2.5x ARR +1.5x in seller financing. What happened: Discovered our customers wanted 5x more than countdown timers. Lesson: The real value was hidden in customer feedback, not the P&L.

Deal 3️⃣ : MyReadReceipts. Bought for: 2.5x ARR. Current status: back to growth in the hands of another buyer after selling it for 60% less than the purchase price. Lesson: Staying static in a flat market actually leads to deceleration.

Deal 2️⃣ : Eventable. Bought for: 2x ARR. Current status: Sold to direct competitor for a 10% discount on acquisition price after 11 months (with 40% less revenue). Lesson: In an oligopoly market, your larger competitor might be tempted to buy and “kill” you, just so that they.

Deal 1️⃣ : WAMessages. Bought for: 2x ARR. Reality check: Platform risk killed it overnight. Lesson: A 5x growth story can become a $0 story with one email.

Since starting Noosa Labs, I've reviewed hundreds of deals, passed on most, and closed 6. Here's what the math looks like 🧐 🧵 👇.

If you want to take your indie project from early traction to enterprise adoption, these are the principles that keep working. Listen to the full episode now 👇 . 🎧 . 📺

The first Indie Board Sessions are writing a clear playbook for scaling small side projects to closing enterprise deals. In our latest episode, I unpack these four timeless takeaways that have come up again and again.

Want some essential strategies to turn early traction into lasting enterprise growth?. ✅ Start your indie project as a side hustle to avoid burnout.✅ Know your audience early and focus on one winning go-to-market channel.✅ For enterprise, prioritize core needs and must-haves.

@TiinyHost @_baretto Thinking about how to bridge the gap between SMB and enterprise?. Start by watching where your best users hit limits. (And by watching the full episode! 😉). 📺 🎧 📖

@TiinyHost @_baretto Their pro plan is unlimited until power users hit storage/collaboration needs. Those users reach out, and Tiiny Host responds with custom enterprise plans tailored to higher usage, turning friction into upsell moments. It’s a pricing model that grows with your users, without.

@TiinyHost @_baretto Three key levers in play:. - Monthly view limits across all hosted links. - Storage and number of projects per account. - Multiplayer/team access (gated at the top plan).

How do you turn usage friction into revenue growth? 🤔 . When your top-tier plan isn’t enough for some users, that’s not a bug, it’s a signal. At @TiinyHost, Elston @_baretto and team are using natural usage ceilings to shape their pricing strategy. Here’s what they’ve learned.

August’s here. The work continues. What’s testing your patience this summer?. #founderjourney. (PS: I’m Pascal — serial acquirer, podcaster, builder at Noosa Labs. I share the ride.).

The Real Talk:. July was a slog. Europe’s out of office, but once we've got the right people in place—watch this space!

Hiring:. 30 interviews for Sendtric’s mini-CEO → down to 2. CS role: filled ✅. Engineers in Europe: still hunting 🧭. Note: hiring in August = desert-level dry.

Podcast & Content:. 🎙️ 2 new eps:. Tiiny Host’s upmarket playbook w/ Elston Baretto & David Apple (ex-Notion/Typeform). Sendtric acquisition deep dive w/ Eric Pauley. 🎧 4 more recorded, packed with killer takeaways. 🔥.

Deal Flow:. Me: “No new deals till I hire a Product Growth Lead.”. Also me: entertaining 3 new projects. Old habits die hard 🤷.