1800DTC
@1800DTC
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Discover the best DTC brands and the tech stacks powering them. Sign up for the "1800Hotline" Newsletter built for founders, operators, and entrepreneurs
Global
Joined October 2020
Alix Earle just dropped a new Instagram, wtfisalixdoing, and everyone thinks she’s launching her own skincare brand. She’s no stranger to DTC, having invested in and collaborated with brands like @SipMargs, Gorgie, and @drinkpoppi . This one’s different: it’s her first brand
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What’s happening in DTC right now 👇 • @ultabeauty launches on TikTok Shop → social = real revenue • Mikayla x Snif does $300K in 4 hrs on TikTok live → creators = closers • Bubble x @drinkpoppi → soda → lip serum (?? but it works) • Freaks of Nature → multi-benefit
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“Agentic is fundamentally merit-based.” — Shopify President Harley Finkelstein That’s a bigger shift than it sounds. If AI agents become the shopper: • No browsing • No endless comparison • Just recommendations based on preference + intent Which means: Ads, SEO, positioning
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Stop. Don’t start with marketing. Founders always ask: “Where should a small DTC brand focus first?” Most get it wrong. The brands that last? They nail the foundation first. Ops first. Store, fulfillment, finances. Tools: @Shopify, @TheShipMonk, @tryramp CX next. First
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Exciting news!
Enterprise migrations are supposed to take years. At @Shopify it takes weeks. Tom Ford Beauty and Lab Series are now live. From a fully custom stack. At global scale. Welcome to Shopify, @EsteeLauder. https://t.co/rs57VnWoMz
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Shoptalk is right around the corner, and our team will be hosting and attending several events throughout the week: • Monday, March 23 — Shoptalk Topgolf Kick off the week with a casual Topgolf hang as everyone arrives in Vegas. https://t.co/jkfGlNyGhx • Tuesday & Wednesday,
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Ulta Beauty is launching on TikTok Shop next week 👀 The timing makes sense. The retailer just reported a strong quarter with $3.9B in Q4 sales (+11.8% YoY) and $12.4B in revenue for 2025. Now they’re leaning into social commerce. Feels like another signal that TikTok Shop is
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Big news 👀 We’ve acquired CPG Connect. Why? The lines between DTC and CPG are disappearing. The brands that stand out aren’t just online... they’re building across retail, community, and distribution. Here’s what’s changing: • CPG Connect newsletter → now part of 1800DTC •
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What’s happening in DTC right now 👇 Brands are stretching beyond their original lane. • @Fabletics is launching denim after 30%+ of its 3M VIP members said they’d buy it. When you own the customer, new categories get easier. • @PrincessPolly is opening 8 more U.S. stores
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Taco Bell × Skincare… Not a typo. Not a meme. What do we think? Genius marketing or too far? 🌮
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ChatGPT quietly stepped back from Instant Checkout just months after launching it. Not surprising. Owning checkout means owning payments, fraud, returns, logistics, and customer data. That’s a massive lift, even for companies built for commerce. Feels like the real role of AI
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She ran her first ad. Got her first sale. 24 hours later. 🫒 We talked to Sabrina Avila, founder of @oliveahealth, about building a CPG brand from scratch, and she did NOT sugarcoat it. The real ones? Speed > perfection. A boring tech stack is actually a flex. And clarity comes
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Princess Polly is opening 8 more U.S. stores... including its first locations in Texas and Minnesota. For a brand that grew up online, that’s a pretty clear signal. A lot of “DTC” brands eventually hit the same moment: online builds the demand… stores capture it. Feels like
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When does “personalization” start feeling like surveillance? Retailers have spent years building tailored ecommerce experiences, but roughly 1 in 3 shoppers now say tracking their browsing, predicting their next purchase, or pushing “personalized” recommendations can feel…
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Exciting update from one of our verified tools!
Introducing Moby 2. The next evolution of AI inside Triple Whale — an operator built for ecommerce teams that can: • Monitor and optimize your ad accounts • Generate and launch creative • Execute end-to-end retention campaigns with unique target audiences Instead of just
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Expo West recap 🛍️ We kicked things off with our Pre-Expo West Espresso & CPG event... good coffee, even better operator conversations ☕️ Then a full week on the floor meeting founders, spotting new brands, and seeing what tools are powering the next wave of CPG. Step count:
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Rhode isn’t just launching products. It’s repositioning where it plays. The brand is leaning into dermocosmetics, the space between beauty and clinical efficacy. Consumers want products that feel: • science-backed • dermatologist-informed • still culturally relevant Rhode
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What’s happening in DTC right now 👇Brands aren’t staying in their lanes anymore. They’re stretching their IP into new formats. • @summerfridays drops its first fragrance, Sunlit Vanilla, building on the scent fans already loved from Lip Butter Balm. • David Protein teases
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